moving the needle: what execs won't tell you, but every designer should know
Post on 18-Oct-2014
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DESCRIPTION
Kaaren Hanson, vice president of design innovation at Intuit, presents “Moving the Needle: What Execs Don't Tell You, but Every Designer Should Know” at the Warm Gun Conference in San Francisco.TRANSCRIPT
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@kaarenhanson @IntuitInc
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@kaarenhanson @IntuitInc
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they don’t really get design
@kaarenhanson @IntuitInc
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@kaarenhanson @IntuitInc
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@kaarenhanson @IntuitInc
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@kaarenhanson @IntuitInc
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@kaarenhanson @IntuitInc
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share an experiencethat delighted you
@kaarenhanson @IntuitInc
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help them feel it
@kaarenhanson @IntuitInc
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scavenger hunt
@kaarenhanson @IntuitInc
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theydon’tknowwhatto do
@kaarenhanson @IntuitInc
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@kaarenhanson @IntuitInc
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design for delight
@kaarenhanson @IntuitInc
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execs job:stayoutof the way
@kaarenhanson @IntuitInc
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they lovemeasures
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Designers
Product managers
ratios
@kaarenhanson @IntuitInc
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23%
30%
20%
predictions
Delight accounts for ~75% of the variancein Net Promoter Score
@kaarenhanson @IntuitInc
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lessonslearned
@kaarenhanson @IntuitInc
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createvisceral experiences
@kaarenhanson @IntuitInc
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give execsa job
@kaarenhanson @IntuitInc
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lean intonumbers
@kaarenhanson @IntuitInc
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@kaarenhanson @IntuitInc