Moving the Web into the Physical World

with Beacons

Meike Wiemann@weidenfreak

Scenario Conference

Beacons?!

Why not GPS?

Why not QR-Codes?

Technical Facts

✘ Bluetooth Low Energy (BLE)✘ Doesn’t drain smartphone battery✘ Range: up to 50 meters✘ Cost: 10 - 50$

iBeacon and Eddystone

B

Since 2013 2015

SourceControlled by Apple

Open Source from Google

Compatible With Apple All

Beacon Payload UUIDUUID, URL, Telemetry

Beacon

Bus Stop Prototype

Physical Web Appsends silent notification

Place your screenshot here

Physical Web Appshows URLs within a

specific area

Place your screenshot here

Web-Appshows timetable

Place your screenshot here

Beacon Use Cases

Beacon Use Cases

Retail Museums Airports

Restaurants Guiding Bike/Car Rental

Beacons UX

✘ up-to-date ✘ personal✘ working instantly✘ easy to use

✘ dependent on energy and device✘ skepticism when payment involved

See master’s thesis for detailed explanation

Beacons Future

30.000 beaconsEnd of 2014

4,5 million beacons By the end of 2018

thanks!

ANY QUESTIONS?

Meike Wiemann@weidenfreak

Links

✘ Based on templates by SlidesCarnival

Links✘ Master’s thesis✘ Physical Web examples✘ Beacon Technology in Numbers