1. WebSearch Academy Internet Librarian InternationalMoving to the Media Searching for Multimedia Material Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 14 October 2013 AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk

2. Multi-Media Categories Still images (& Animated Gifs) Photos, Paintings, Line drawings, Cartoons, etc. Charts & Diagrams Infographics Video Animations, video, etc. with/without sound Sound Music, spoken voice, noises, etc. Podcasts 3D Media Objects / 3D-printing instructions Interactive content Computer games, online training, etc. AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk2 3. Indexing multi-mediaMeta-DataContent File Type, File Size, File Date, Geo-coding, etc. Colour, Type (photo, line drawing, etc.) Faces, etc. AWARE 2013Textual descriptions Alt Tags, Image Title, Captions & other text on web pagesTel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.ukLinks pointing to the media3 4. Image Searching Image directories Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock, Stockphoto, Fotolia and many more. Image sharing: Flickr, Picasa, Photobucket, etc. Social media: Pinterest, Tumblr, etc.Image search Google, Bing, Blekko, Yahoo! PicSearch, Sprixi TinEye Stock Photo Collections: Everystockphoto Infographics: Visual.ly, nfogfx.com and others PicScout ImageTracker commercial software used to locate copyright infringement Google Goggles (Android App) Identify pictures, sites & sights, or scan business cards / translate text AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk4 5. Commercial Sites AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk5 6. Image Sharing: Flickr AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk6 7. Image Sharing: Picasaweb.google.com AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk7 8. Social Media: Pinterest & Tumblr AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk8 9. Image Searching Google AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk9 10. Image Searching Bing AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk10 11. Image Searching Bing AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk11 12. Image Searching Yahoo! & Blekko AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk12 13. Image Searching PicSearch AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk13 14. Image Searching Sprixi AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk14 15. Image Searching TinEye AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk15 16. Image Searching TinEye AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk16 17. Charts & Diagrams Also consider Google.com/publicdata WolramAlpha, etc. AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk17 18. Image Searching Worked Example Below are four pictures of steeples. I'm quite taken with steeples, finding them fascinating, and love to take photos of them as I travel around. Which of these is the oldest steeple? Identify each steeple and give its construction date?http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk18 19. Image Searching Worked ExampleThe other three steeples gave 0 results on TinEye. AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk19 20. Image Searching Worked ExampleNone of the other steeple pictures could be located / identified using Google AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk20 21. Image Searching Worked Example Finding the answers. Go back to the question: Which of these is the oldest steeple? Identify each steeple and give its construction date? There is an assumption in the question that all 4 steeples are linked or connected in some way.Note how St Michaels Church is described in the Google description: St. Michael's Church, is one of Hamburg's five Lutheran main churchesLook for information on the other 4 churches / search for images of / on Flickr, Google Images, etc. (Take care not to make assumption all steeples are from churches!)The 4 steeples are St Catherines (rebuilt in 1957), AWARE 2013The Rathaus (1897).St Nicolai (1874)Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.ukSt Michaelis (rebuilt 1952). 21 22. Video Searches Video Collections Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe, Blip.tv, Youku, etc. Commercial: Various News services, BBC, TED, iTunes, etc.Video search Google, Bing, Yahoo!, Blekko, etc. YouTube PlayAudioVideo.com, Blinkx.tvMOOCs and online learning iTunes, MOOC-List.com, Coursera, etc. AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk22 23. Videos.google.com AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk23 24. Bing.com/videos AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk24 25. YouTube Advanced Search AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk25 26. PlayAudioVideo.com? AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk26 27. Global TV Many (most) TV channels are now available online E.g. BBC iPlayer Some cover multiple channels e.g. Wherever.tv Some restricted in some regions e.g. Hulu.com for US TV (overcome with Hola unblocker plugin) Archive.org for some historical news (mostly US) TVEyes.com fee based service for searching global TV for keywords mentioned AWARE 2013Access websites blocked or censored with the totally free Hola Unblocker VPN proxy service.Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk27 28. Audio Searches Sounds FindSounds.comMusic Shazam.com also tablet / phone apps Musipedia.org Mrtzcmp3.net Musgle.com / googlemusicsearch.com use Google API to search Google for music Several others e.g. mp3-search-engine.comPodcasts / Internet Radio / Spoken Word, etc. Podcastdirectory.com Archive.org Pandora (blocked in Europe), Last.fm, Grooveshark.com etc. iTunes, Spotify, etc. AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk28 29. Findsounds.com AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk29 30. Musipedia.org AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk30 31. mrtzcmp3.net AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk31 32. The Spoken Word AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk32 33. The Spoken Word AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk33 34. iTunes Films, TV, Courses, Podcasts. AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk34 35. 3D-Printing Emerging area with several search sites AWARE 2013Thingiverse Defcad 3DBility Yahoo! JapanTel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk35 36. 3D-Printing AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk36 37. Legal Issues Purpose for downloading / reproducing media Creative commons, CopyLeft, Licensing, Royalty Free (vs. Free to use), etc. Commercial versus personal use BitTorrents Search Tools (e.g. isohunt.com, thePirateBay although now blocked in many countries including the UK) AWARE 2013Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk37 38. Any Questions?Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: Fax: AWARE 2013+44 20 8954 9121 +44 20 8954 2102 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk38