moving up the empathy curve
TRANSCRIPT
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MovinguptheEMPATHYCURVE.It’saLEARNINGjourney!
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Whatarewelearning?1
Uncoverinteres-ngPATTERNSinyourDATAthatyouwouldlike
tounderstand(‘WHY’)
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Uncoverpre-exis-ngHYPOTHESIS&ASSUMPTIONS
regardingjobstobedone
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Whoislearning?2
Well,YOUare!(notusasconsultants!)
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GetyourLEADERSinvolvedfromthestartoftheproject!
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Howarewelearning?3
GetOUTOFTHEOFFICE-Weareheretohelpyou!
Learn.Reflect.Adapt.REPEAT.
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DiscoverGOODSTORIES.They’lls-ckandgoviral!
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Whomarewelearningfrom?4
FindtheRIGHTPEOPLEwhowillTRUSTyouintheirhomes
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Makethemfeelateasesothey’llOPENtheirheartstoyou!
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Wheredoesthelearningjourneyleadus?5
YourteamhasmoveduptheEMPATHYCURVE.
It’saboutLEARNING,notfindingthesilverbullet!
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YougainNEWINSIGHTSthatdriveACTIONSontheshortterm&
influenceDECISIONSonthelongterm
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Placingpeopleattheheartofinnova-on
9yardsinnova-onisabou-queconsul-ngfirmbasedinSingapore.Wehelpcompaniescreatemeaningfulemployeeandcustomerexperiences,
whilebuildinginternalinnova-oncapabili-es.
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Themajorityof
digitaltransformaKonprojectsfail
becausecompaniesputtoomuchemphasison
technologyandforgetaboutthepeopleinvolved.
Wehelpclientslookbeyondthe
technologyandputcustomersandemployeesattheheartoftheir
transformaKon.
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Bytalkingtoandobservingcustomersandemployees,wecanbe^erunderstandtheirneeds.Withsuchpowerfulinforma-on,wecanhelpyousucceed.At9yardsinnova-on,webelievethereisanarttoobservingandtalkingtopeopletodiscovertheirneeds.Whenitisdonewell,experiencedesigninjectspurposeandempathyintoyourinnova-onorimprovementproject.Anditcantransformyourcustomersandemployees’needsintohighlyrewardingexperiences.Greatcompanies’productsandserviceswillalwaysfindtheirwayintopeople’shearts.Transforma-onrequiresabigchangeinmindsets.It’saboutlearning,reflec-ngandadap-ngquickly.Whilethiso_enmeansasignificantshi_inculture,itisrequiredifacompanyistobecomeagileandsurviveintoday’sdigitaleconomy.
WHYCHOOSEUS?
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Webringin-depthexper-seinpsychology,human-centeredinnovaKon,businesstransformaKonandhumanresource
pracKcestoturnyourprojectintoasuccess
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OURHAPPYCLIENTS