movirtu background information
DESCRIPTION
Movirtu is the leading pioneer of Mobile Identity Management (MIM) solutions for wireless telecommunication service providers. Movirtu has redefined the mobile landscape by using cloud infrastructure to tie a mobile identity to a user rather than a device.TRANSCRIPT
[email protected] / Copyright © 2011 Movirtu Limited, All Rights Reserved
Background Information Ramona Liberoff, EVP Marketing, Strategy and Planning [email protected] +447794016128 Skype ramonalxyu
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Our key markets are Africa and South Asia Over one billion people without a mobile identity
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Movirtu MX Service Platform
MXInfo Information Delivery
MXPay Mobile Payments
ManyME Multiple Identity
MXShare CloudPhone™
Experience Engine
Service Manager
Operator Overlay & Skin
Application Library
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USSD Interface
Payment Interface
Billing Interface
Care Interface
SS7 Interface
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Our local ecosystem includes operators & NGOs
Product modifications User needs
Impact assessment
Experienced local agents
Local understanding and projects
Marketing, Distribution of
Numbers
Movirtu: Who we are
Maurizio Caio TLcom (Bain & Co)
Arun Gore Gray Ghost (T-Mobile)
Investor NEDs
Nigel Waller CEO (Glenayre)
Elena Waller Finance (WPA)
Jean-Philippe Labat Sales (eServGlobal)
Ramona Liberoff Marketing (Kantar/WPP)
Dennis Dijkstra Operations (Glenayre)
Dingani Brian Nkala Engineering (Cornastone)
Chris Horn CTO (Ericsson)
Founders
Key Management Independent NEDs
Simon Brown Chairman (Nokia)
Roger Pepperell NED (SEMA)
London, Johannesburg, Delhi, 3 field offices
Locations
$1M Seed
$5.5M Series A
5 MNOs in contract 10 MNO pipeline
Financing
Customers
Awards
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Activities and Timing
This research programme had several stages:
June 2011
• Expert interviews and desk research (June 2011)
July 2011
• Hypothesis formation and topic outline (July 2011)
August 2011
• Research conducted (August 2011)
September 2011
• Analysis and supporting quantitative data gathering (September 1-15 2011)
• Launch to the public of the headline findings, audio guide, and video (21 Sept 2011)
October 2011
• Customised presentations to partners on youth and education, mobile and technology, and farmers (by 15 Oct 2011)
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Women entrepreneurs
Farmers
Youth
Respondents chosen for fit with ‘leading edge’ segments
Qualitative depth groups 2.5 hours
Recruited ‘Competent Optimists’
source: BMGF farmer study and TNS leader segments
We listened to 100 people in 3 countries