mozcation seattle 2011
DESCRIPTION
Rand Fishkin's slide deck from MoTRANSCRIPT
![Page 1: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/1.jpg)
What’s Up in SEO Land?Observations and curious happenings from Nov + Dec 2011
Rand Fishkin | CEO
http://bit.ly/mozcationsea2011
![Page 2: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/2.jpg)
1) Advertising Gone Too Far?
![Page 3: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/3.jpg)
Whoa. That’s a Lot of Vertical Ad Space.
https://www.google.com/search?q=credit+card+offers
![Page 4: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/4.jpg)
Those Are Some Aggressive Ads!
https://www.google.com/search?q=led+tvs
Privacy? Ack!
![Page 5: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/5.jpg)
If Your Keyword Referrals Fluctuate, Look at:
Rankings Drop Seasonal Fluctuation
Changes to Auto-Suggest
Query VolumeYour Performance SERP Changes
Snippet Changes
Brand Sentiment
Verticals
Advertising Blocks
Visual Changes
Demand Shifts
Rankings vs. Visits in the Moz Web App
![Page 6: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/6.jpg)
2) Rich Snippet Changes
![Page 7: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/7.jpg)
No More Whitelisting?
http://yoast.com/rich-snippets-everywhere/
![Page 8: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/8.jpg)
Single Reviews as Snippets
Note the review given by Jsoczka
![Page 9: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/9.jpg)
Rel Author + Rich Snippets
https://www.google.com/search?q=samsung+series+9
16 reviews
4 reviews
One dude’s review?
![Page 10: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/10.jpg)
3) Video in SERPs
![Page 11: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/11.jpg)
Whoa. Video is Everywhere…
https://www.google.com/search?q=police+slog
![Page 12: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/12.jpg)
Whoa. Video is Everywhere…
http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/
Not actually a video
![Page 13: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/13.jpg)
4) Keyword Data
![Page 14: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/14.jpg)
There’s a Lot of Not Provided
http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown
23.4% of visits are (not provided); up from 18.34% the 1st 2 weeks of Nov.
![Page 15: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/15.jpg)
Dick Move!
http://www.everywhereist.com/category/dick-move/
![Page 16: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/16.jpg)
5) Bing vs. Google
![Page 17: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/17.jpg)
Relevancy starts with the long tail
http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
![Page 18: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/18.jpg)
Bing = keyword matching
http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
![Page 19: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/19.jpg)
Google = deeper connections
http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
![Page 20: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/20.jpg)
SEOs Need to Think “Relevant,” Not Just “Keywords”
http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
![Page 21: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/21.jpg)
6) SEO Tip: Be a Brand
![Page 22: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/22.jpg)
Brand Domain Names Get Clicks
http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
![Page 23: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/23.jpg)
Brands Get Preferential Visibility
https://www.google.com/search?q=thin+laptops
These clearly bias to well-known brands
But brand also extends to SERP rankings
![Page 24: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/24.jpg)
Brands Get Local Bias, Too
https://www.google.com/search?q=seattle+pizza
Who’s Under This Blue Box?
![Page 25: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/25.jpg)
Brands Get Local Bias, Too
https://www.google.com/search?q=seattle+pizza
![Page 26: Mozcation Seattle 2011](https://reader033.vdocument.in/reader033/viewer/2022060109/55528775b4c905b4598b52ed/html5/thumbnails/26.jpg)
Happy Mozcation! Let’s do some Q+A
@randfish
www.seomoz.org/blog
http://bit.ly/mozcationsea2011