mp09 digital - shades of womanhood - case study
DESCRIPTION
MP09Digital along with Virtual Voyage initiated a social Campaign on 6th March till 12th March. To Celebrate and Create a buzz about Women’s day and Holi which apparently coincided on 8th March 2012 and Created an Online-Offline integrated event to Salute the Spirit of Womanhood and individually honor the different shades to engage audience and create noise among TG about the importance of Women in our society alongwith leverage the Madness of Holi and Rangpanchami..TRANSCRIPT
Celebrated by:
Case that become Study…………
FB.com/MyIndore along with Virtual Voyage initiated a social Campaign on 6th
March till 12th March
Create an Online-Offline integrated event to Salute the Spirit of Womanhood and individually honor the different shades.
To Celebrate and Create a buzz about Women’s day and Holi
which apparently coincided on 8th March 2012.
The IdeaSalute the Spirit of
Womanhood To engage audience and
create noise among TG about the importance of Women in
our society alongwith leverage the Madness of Holi
and Rangpanchami.
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pt
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Ap
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“
“With a series of 7 consecutive events and promotions online, supported thoroughly by
offline activities had a great response.
HO
Wwe did it…
We Delivered………..
We
Cel
ebra
ted
We Conceptualized
A Poha TweetUpfor the 1st time in
Central India
FloralHoli with Miss India & rejoicedSisterhood
We
Enjo
yed
We MarketedWe Welcomed
We Awarded
Fb.com/MyIndorewelcomed audience for
online contest
Online fun, masti
and dhamaal
of HoliFestival
Kitchen se MuktiAbhiyan by providing
huge discounts in restaurants
Winners ofOnline Contestwere Awarded
We Ideated
Hugs Dayto share warmth
& care for the first time in city
in numbersShades of Womanhood
392246435165%+
12+08+03+
1000+Walk-ins
10+Prominent Personalities as Chief Guest
Talking About
The reciprocation algorithm actually worked and we got fabulous response from the TG. Lots of sharing, liking, commenting, discussions happened during the campaign period, a closer look.............
25+Brands Associated
………..We Delivered !!
Thank YouHope Shades of MyIndore are significantly coloring every Indori’s heart…
Appendix
Celebrating the Tenderness of Daughter
Facebook application catering the online audience to identify the “Shades of Womanhood” as a contest whose results were announced on the 8th Day (i.e. after the completion of the whole event)
DAY-106 March-2012
@fb.com/ MyIndore
We Ideated:
an online Contest
The idea for Facebookcontest was mainly to attract visitors and encourage their participation in the contest . The contest was to generate user database for future use.
Concept
@Amarvillas, Indore
Celebrating Fragrance of Sisterhood
The offline event took place at Hotel AmarVilas with formerFemina Miss India(Best Body)and the lead actress ofPavitra Rishta –Miss Mrinalini Tyagi
DAY-207 March-2012
Have a look!
ConceptFloral Holi
We Contemplated:
With the upcoming Festival of Colors on 8th March coinciding with the International Women’s Day. We were glad to have former Femina Miss India (Best Body) Miss. Mrinalini Tyagi to be the part of this event and Floral Holi.
The concept was to honour the Woman power and have fun.
DAY-308 March-2012
Celebrating the Delicacy of Daughter-in-Law
Celebration of Holi with amazing response of online audience on the days Online updates
@fb.com/MyIndore
ConceptWomen’s Day and Holi
We Comprehended:
The day was ideally the only Online campaign day where we could catch up with the people and create great interactions online through images, videos, short polls, etc.
@Hotels in Indore
DAY-409 March-2012
Celebrating the Affection of Mother
“Kitchen se Mukti” got great response from females and many of them redeemed their 20% Discount Coupons at prominent hotels throughout the city.
2630 votes
111 followers
ConceptKitchen se Mukti
We Envisaged:
The ‘Kitchen se Mukti’ was conceptualized to honor the Mothers.
Many hotels, restaurants and café partnered the event to provide special discounts to females with the coupon code which they generated from MyIndore FB Page
@Treasure Island Mall, Indore
DAY-510 March-2012
Celebrating Warmth of Grandmother
Treasure Island Mall, M.G. Road, Indore witnessed an amazing ‘Free Hugs’ Event.
Mrs. Asha Vijayvargiya (W/o Shri Kailash Vijaywargiya, IT Minister –M.P.) volunteered to be the part of this offline event.
The event was a Salute to the Spirit of Womanhood with the warmth of a humble Hug !!!
Have a look!
ConceptFree Hugs
We Envisioned:
The warmth of Love and Care through Free Hugs.
The idea was to Salute the Spirit of Women in our Society and appreciate them through warm hugs and could get their messages signed on the Board.
DAY-611 March-2012
Celebrating the Delight ofFriendship
Sunday morning brought smiles !
Akansha Jachak took part in the Poha Tweetup entertaining the audience with her melodious voice.
A well-known Gynecologist from the city, spoke about the types of Female Cancers and Preventive Measures.
@56 Dukaan, Indore
ConceptPoha Tweetup
We Incorporated:
The foody idea was to bring females out of their home on a Sunday morning and offer them some awareness , supported with some typical Indori breakfast- Poha Jalebi.
The awareness was on the typical types of Cancers that Females tend to get prone to.
The complete event was dedicated to importance of themselves which actually women tend to forget in their daily lives.
DAY-712 March-2012
Celebrating the Love of Wife
The Last Day, again a complete Online event!
The page kept people engaged on Rangpanchami with the festive updates.
@fb.com/MyIndore
ConceptRangpanchami
We Conceptualized:
The last day of the event again was online.
Indore celebrated a local holiday on 12th
March and it was the reason why MyIndore choose to engage people Online.
The posts reminding people of the final day of Contest “Shades of Womanhood”
The results were then calculated on the basis of the correct answers and authenticity, that we could gather through their Facebook profile. The results were then announced next day.
updates and their responsefacebook
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us
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