mpd seca group 1

8/19/2019 MPD SecA Group 1

1/18

LAVA

International Ltd

BY GROUP 1

ABHIRAM RAMCHANDRAN (150103010

A!"HA#A DI!"HI# (150101010

BHUVAN #HA!UR (15010$031

!UNDAN !UMAR (1501030%&

PIYU"H VA#" (1501010%3"IDDHA#R#H !ANOI (1501031'1

"#U#I RLAN (15010$0)'

#ANU"HR "AR!AR (1501031)$


2/18

ABOU# LAVA

*ta+li*,ed in $003a* Pa-etelCo../ni-ation*

o/ndedin $00)a* Laa

International Ltd2

M/ltiBrand

"trate4

La/n-,ed6OLO in

$01$

La/n-,ed7r*t

8indo9*".art:,o

ne Iri*8in 1 in

$01&

Ca:t/red

%2$;.ar


3/18

Prod/-t LineSMARTPHONES FEATURE

PHONESTABLETS ANDACCESSORIES

Late*t ".art:,one*=• Pi>el "erie*• Iri* 65 &G• Iri* 61 "el7e•

lair "erie*• Iri* /el "erie*

".art:,one* Under10!=• Iri* 61 "el7e•

lair ?1• Iri* 6%• Iri* Al@a

".art:,one* Under5!=•

lair $• Iri* Ato.$

!!# Uno Pl/*!!# UltraBond


4/18

INDU"#RY OVRVI8

10 .illion /*er*and 4ro9in4 at$; CAGR @ro.

$013 to $01'

".art:,one*,i:.ent in

India 4re9 &&;to $25 .illion

/nit* in /ne/arter #i::ed to

oerta


5/18

Mar E 15;

Inte>E 10;LenooE 5;

Laa F 6OLOE 5;

Ot,er* E 3';

By Volume

"o/r-e = Co/nter:oint Re*ear-, Mar


6/18

Mo+ile P,oneMar


7/18

Geora!hi" Demora!hi"

P#y"hora!hi"

Beha$ioral

Ur+an= Hi4,earnin4

:eo:le are.ore

Hi4, In-o.e= INR 1$0000:er ann/.and a+oe

>:erien-er*= Yo/n4 andent,/*ia*ti-

*ee


8/18

#ar4etin4

6OLO BRAND

#ar4eted at ,i4, end /*er and te-, *a

nt,/*ia*ti- :eo:le in t,e a4e 4ro/: o@ $5&0ear*

Ur+an and *e.i /r+an re4ion*

Hi4, /alit +etter *eri-e and @/n-tionalit

LAVA BRAND

Lo9 and .iddle in-o.e -on*/.er*Rea*ona+le :ri-e

Lot* o@ @/n-tionalitie* and +etter ae*t,eti-* atlo9er :ri-e*


9/18

Po*itionin4

Laa Inte> 6OLO

Motorola

"a.*/n4

A::le

Hi4, Pri-eLo9 Pri-e

Hi4, eat/re*

Lo9 eat/re*


10/18

POP and POD

• Laa International ,a* la/n-,ed 6OLO 6)00 t,e7r*t *.art :,one 9it, Intel in*ide2 "o Intel in*ide-an +e /*ed in :o*itionin4 t,e *trate4 @or $011'

• LAVA B5 :,one ,a* ABCD


11/18

"8O# ANALY"I""tren4t,

Pri-in4

C,oi-e o@*ele-tin4

O:eratin4 "*te.

InnoationRe4ional

Lan4/a4e**/::ort

Per-eied a* alo9 end :rod/-t

A@ter*ale*

-/*to.er *eri-e

Ma


12/18

"OM O #HCOMP#I#OR"Com!a%y

&'P#

SAMSUNG Mi"roma( LENOVO I%te(

Prod/-t

Gala> ""erie* Note

"erie* Y"erie* #a+and Grand

Cana* #/r+oand Y/re


13/18

"#RA#GYPRODUCT PRICE PLACE

o-/* on *ellin4*.art:,one*4lo+all and

e>:andin4 t,eir.ar


14/18

PROMO#ION"o oined ,and* 9it, Inter+rand in $01$ to

/nder4o a i*/al identit -,an4e

oGot ne9 lo4o +rand F i*/al identit +a*edon t,e -ore -on-e:t o@ JCreate Po**i+ilitie*K

oLa/n-,ed JArt .eet* ".artK -a.:ai4n $013

o #ied 9it, IIA and !BC to :ro.ote it* Iri* Pro"erie*


15/18

Di*tri+/tion C,ain at

LAVA"ta4e1• Good* are tran*:orted @ro. t,e .ot,er 9are,o/*e to t,e Clearin4 and

or9ardin4 A4ent (CA in eer +ran-,• #ill t,i* :oint t,e title o@ o9ner*,i: doe*nt -,an4e

"ta4e$

• Pri.ar *ale ,a::en* @ro. t,e CA to t,e di*tri+/tor• 1*t al/e addition ,a::en* in t,i* *ta4e2 #,e o9ner*,i: -,an4e* ,and* @ro.

t,e -o.:an to t,e di*tri+/tor at t,i* *ta4e•

All :ri.ar *ale* tran*a-tion* are re-orded and are aaila+le on t,e-o.:an* "AP :ortal

"ta4e

3

• "e-ondar *ale ,a::en* @ro. t,e di*tri+/tor to retailer• #,i* i* t,e *e-ond al/e addition2 #,e -o.:an doe*nt ,ae a--/rate data

on t,e e>a-t *e-ondar *ale*

"ta4e&

• #ertiar *ale ,a::en* @ro. t,e retailer to end /*er• #,i* i* t,e 7nal al/e addition2 #,e e>a-t tertiar *ale data i* aaila+le readil

on t,e "AP :ortal


16/18

IMPLMN#A#IONo

Leera4in4 t,e o::ort/nitie* oered + t,ene>t te-,nolo4 9ae internet o@ t,in4*

o&0; in-rea*e in .ar


17/18

• #,o.a* Bono.a* 4ae @o/r *et o@ *


18/18

THANK

YOU

mpd seca group 1

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