mphasis job fair bangalore 2016
TRANSCRIPT
CASE STUDY
Bangalore - Mphasis Job Fair
20th and 21st February 2016Organized By:
Bangalore Team
Contents
• About the event• Snapshots• Online Initiative• Statistics• Conclusion
About The Event
• Held on 20th and 21st February 2016 at Bagmane WTC-4, 4th floor, Opp. Total Mall, Near EMC Square, Marthahalli Oter Ring Road, Mahadevapura, Bangalore - 560048.
Online Initiatives :Microsite
- Dedicated Microsite to promote the event
- Multi tabs: Home | Prep Yourself | Vacancies | Faqs | Contact | Register
-Client Logos on micro-site
-promoting Banner on timesascent.com
Online Initiatives :Microsite
Top Banner(726 x 212) on www.timesascent.com Homepage
Online Initiatives :Microsite
R.H.S. banner(194 x 378) on www.timesascent.com Homepage Internal Banner (200 x 400 ) on Career Advice,
HR Zone and Jobs page
Online Initiatives on : Facebook
17th February 2016 18th February 2016
Online Initiatives on : Facebook19th February 2016 20th February 2016
Online Initiatives on : Twitter
1 17th February 2016 17th February 2016
Online Initiatives on : Twitter
18th February 2016 19th February 2016
Statistics: Micro-site’s Highest Visit Days
Day Visitors
19th Feb 2016 696
20th Feb 2016 566
21st Feb 2016 375
22nd Feb 2016 195
- Registrations on micro-site: 1856- Page Views: 5,125- Unique Page Views 2,189
Statistics: Banners
Particulars Impressions Clicks CTRsInternal Banner (TA) (200x400) 65,258 11528 0.18%RHS Slug (TA) (194x378) 13190 332 6.5%Top Banner (TA) (726x212) 50875 1520 8.56%
Mphasis Job Fair No Of Candidates Mailer send
Views
40025 796
Statistics: Conclusion
- 36,895 unique visitors registered for the Bangalore Career Connect Job Fair via the Career Connect microsite which is the largest till date for a job fair.
- All banners on TimesAscent ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot
- Client Banner enjoyed a good CTR of 11.99% on the top banner
- Topmost banner proved to be the most popular entry point into the micro-site with 675 clicks
• We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation and
acceptance.• You may get in touch with us on the below contact details:
Naresh [email protected]
9869071002Times Tower, Mumbai
Thank You