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How Can I Be Social? A Social Media Checklist for Meetings

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at the MPI Sweden Student Club kick-off at the Clarion Hotel, Stockholm, Sweden on March 4th, 2013 with Gerrit Heijkoop, How Can I Be Social (HCIBS). Title: How Can I Be Social - a Social Media Checklist for meetings Speaker: Gerrit Heijkoop, Executive Partner at How Can I Be Social (HCIBS) Date/Time: 4 Mar 2013, 15:00-17:00 Location: Clarion Hotel Stockholm Seminar Details: MPI Sweden Student Club bjuder in.... ..alla er fantastiska MPI-medlemmar till en kick-off och föreläsning tillsammans med vårt nystartade studentnätverk. Även icke-studentmedlemmar är denna gång exklusivt inbjudna att delta, så missa inte chansen. Kom och träffa oss i MPI Sweden Student Club och vår gäst Gerrit Heijkoop, holländaren med passion för The Power of Social Media, innovation samt kreativa event- och mötesformat. Han föreläser idag världen över med sitt företag How Can I Be Social (HCIBS). Inte så mycket om vad sociala medier och mötesformat är, utan snarare om vad det kan vara och vilka möjligheter som skapas när dessa används som verktyg. Han var en viktig team-medlem under FRESH 2013 i Köpenhamn där han jobbade med bland annat hybridlösningar och han var även en uppskattad föreläsare på både FRESH 2013, EMEC 2013. Gerrit är en otroligt inspirerande föreläsare som tar ämnet till deltagarens nivå, involverar sina åhörare och ger visioner ett ansikte. Han är en internationell profil inom industrin och har jobbat tillsammans med många andra nyckelpersoner som Ruud Janssen, Ib Ravn, Eric de Groot och Maarten Vanneste. Läs mer om hans arbete på "How can I be social" och följ Gerrit på Twitter; @gheijkoop. Men framförallt missa inte chansen att få höra och diskutera med Gerrit IRL den 4 Mars med oss i MPI Sweden Student Club. Vi har ett begränsat antal platser - så först till kvarn....

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Page 1: MPI Sweden Student Club: How Can I Be Social - a Social Media Checklist for meetings

How Can I Be Social? A Social Media Checklist for Meetings

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Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop

Facebook: /HCIBS

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Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

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“Whoever gets the first Like / RT / Comment without mentioning

this contest?”

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Structure of this session

1. Explore & self-reflection

2. Social Media Checklist

3. Sourcing the crowd

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3.500

500

20

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Lessons #Haren 1. Power of networks

2. User generated content

3. Access to mass media

4. Community takes action

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Where do you stand?

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: 0,876 million

: 0,300 million (57% active accounts)

: 4.850 million (53% of population)

Social Media Statistics Sweden

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“I am doing pretty well on Social Media”

Agree Disagree

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How come you do? or

How come you do not?

Opportunities vs Barriers

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How Can I Be Social? Checklist for your own Social Scenario

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Technology

Internet Devices Accounts Tools

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Technology

Internet Devices Accounts Tools

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Technology

Internet Devices Accounts Tools

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Choose your accounts wisely

facebook.com/MPIEMEC

twitter.com/MPI_EMEC

youtube.com/MPIHQ

facebook.com/MeetMrHolland

twitter.com/MeetMrHolland

youtube.com/MeetMrHolland

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Technology

Internet Devices Accounts Tools

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Choose your favourite weapons:

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Social Identity

Design Hash-tag Online presence

Offline intergration

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Social Identity

Design Hash-tag Online presence

Offline intergration

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Your #hash-tag = “Virtual Venue”

Short

Unique

Predictable

Easy

Recognizable

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Social Identity

Design Hash-tag Online presence

Offline intergration

Page 38: MPI Sweden Student Club: How Can I Be Social - a Social Media Checklist for meetings
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Social Identity

Design Hash-tag Online presence

Offline intergration

Page 40: MPI Sweden Student Club: How Can I Be Social - a Social Media Checklist for meetings
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People

Roles Training Coordination Network

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People

Roles Training Coordination Network

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People

Roles Training Coordination Network

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People

Roles Training Coordination Network

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Content

Stories Photos Relevance Occasions

5xL

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Tell stories by building suspense

Once upon a time …

… daunting challenge …

… near miss …

… ‘Deus ex machina’ …

… happily ever after!

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Content

Stories Photos Relevance Occasions

5xL

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Content

Stories Photos Relevance Occasions

5xL

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Learn Love Laugh Location

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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Learn Love Laugh Location

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How did MPI EMEC do this?

Learn Love Laugh Location Since

Facebook 2 3,5 0 31,5 Sep 18th 2012

Twitter 1 7 0 46 Aug 28th 2012

Total 3 10,5 0 77,5 91

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Content

Stories Photos Relevance Occasions

5xL

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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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Before we go …

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I am going to …

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Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

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How Can I Be Social? A Social Media Checklist for Meetings

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