mplheartscom 2014 campaign results
TRANSCRIPT
REACHING OUT CLOSER TO HOME
OUTREACH TO CITY OF MESA EMPLOYEES
09.2014
HOW DO WE MAKE THE
CITY OF MESA A BETTER
PLACE TO WORK?
LIBRARY JOURNAL’S
LEAD THE CHANGE
Build Relationships
Raise Awareness
Demonstrate Relevance
Library as a Benefit
“Several months ago I was working on a project for the Library with a COM employee from
another department…he quipped about how he thought libraries were outdated and wondered
why people even use them anymore. I was pleasantly surprised to receive a call from him within the first week of our outreach campaign raving about how he got his library card and he
couldn’t believe all the things we offer.”
LOOK & FEEL
ELEMENTS
OUTREACH LIBRARY
CARDS
IT2U
TRAINING
DELIVERY
SERVICE
BOOK
CLUB
RAFFLE
BOOK CLUB
FOCUS ON
PROFESSIONAL
DEVELOPMENT
TRAINING
“I told a bunch of people about the library apps and people
have been asking about it. So it will be great for when you get here. Even had one of the
girls sign up for a library card.”
DELIVERY SERVICE
77 Transactions
31 Holds
“…the first words out of her mouth were ‘I LOVE THE LIBRARY!’ In her
hand she had one of the City’s envelopes and raised it up and said
‘I got my first item in today.’ “
“What a great thing knowing that even if I have a long day
and don’t want to go anywhere else after work, my books will
still make their way to me.”
OUTREACH
INSIDEMESA
ARTICLES 15
VIEWS +
INSIDEMESA
“I had city employees mention they liked the intranet articles about our staff. A few said “I
recognize you” to the people I was working with.”
TOUR
35 OUTREACH EVENTS
30 STAFF MEMBERS
6 UPCOMING
“I remember one man helping to get the word out that we
were in the building ready to issue cards. He was sort of
running up and down the halls saying, ‘The librarians are
here! The librarians are here!’”
RAFFLE
1200+ Entries
LIBRARY CARDS
296 195
44
MESA OUT OF COUNTY OTHER MARICOPA COUNTY
TOTAL
CARDS
535
296 195
44
MESA OUT OF COUNTY OTHER MARICOPA COUNTY
$1760.00 AMOUNT COM EMPLOYEES SAVED
ON OUT-OF-COUNTY FEE
894
401
CITY OF MESA EMPLOYEES WITH LIBRARY CARDS 1295 BEFORE CAMPAIGN ISSUED DURING MPL+COM
1500
2000
2500
3000
3500
4000
CARDS ISSUED
BUDGETING
Printing Prizes Bags
ESTIMATED ACTUAL
COST $140.00
$925.00 $230.00
$483.43
NewsletterLibrary BagsPrintingPrizes
Total $ 1,778.43
“When I saw the InsideMesa item offering City employees library cards via interoffice
mail, and reading about all the online services you’ve added since I last had a
library card years ago, I asked for one … Thanks so much. I look forward to making
use of these new-to-me services.”
LESSONS
Made it
easy.
Good
design.
Element
of fun.
Personal
touch.
WHAT WORKED
How can we reduce or eliminate
barriers to library usage?
How can we make sure everything the library
creates has a cohesive look and feel?
How can we make what we do fun
and memorable?
Who are the people and groups we can connect
with, and what can we offer them specifically?
QUESTIONS
THANK YOU.