MR. ICEMAN LTD ONLINE

Project Final Report

Project Introduction

This venture practicum’s purpose was to improve and expand upon Mr. Iceman Ltd. by utilizing social media outlets to engage and communicate with customers, while also creating a website to conveniently provide information for clients. It was heavily marketing-focused as Mr. Iceman Ltd. already had an established scope in product offerings and supply relations with business associates.

The TEAM

Goce Blazhevski Lucas Mascarenhas 

Samuel Yeung   Carmen Visconti 

Gary Blazeski   Peter Miller

ACTIVITIESConsulting the manager of Mr. Iceman Ltd.

Research web development costs

Research small business needs for web development

Designing social media strategy

Designing website + Posting on social media

MEETINGS

End Products:

1. A Facebook page to make regular postings about Mr. Iceman

2. A website to provide information for customers regarding Mr. Iceman products, and to be used as a marketing tool

3. A Twitter account to communicate with customers and make snap updates for Mr. Iceman

Mr. Iceman Website and Social Media Project

1

Consultation1.1

Research Needs - 28 days - $0

1.1.1

Develop Project Charter - 7 days - $0

1.1.2

Submit Project Charter - 1 day - $0

1.1.3

Planning1.2

Determine social media strategy - 7 days - $0

1.2.1

Determine website marketing strategy - 7

days - $01.2.2

Status report #1 - 1 day - $0

1.2.3

Research competition - 7 days - $0

1.2.4

Research options for web development - 7

days - $01.2.5

Recommendation report - 7 days - $0

1.2.6

Implementation1.3

Start-up Meeting - 1 day - $0

1.3.1

Determine social media guidelines - 7 days - $0

1.3.2

Website hosting fee & domain name - 1 day -

$50 - 1.3.3

Design website - 7 days - $3001.3.4

Facebook Page - 1 day - $0 1.3.5

Twitter account - 1 day - $0

1.3.6

Testing Phase - 7 days - $0

1.3.7

Status Report #2 - 1 day - $0 1.3.8

Update website - 7 days - $1001.3.9

Website and social media launch - 1 day -

$01.3.10

Management1.4

Management meeting - 1 day - $0

1.4.1

Financial evaluation - 1 day - $0

1.4.2

Project progress evaluation - 1 day - $0

1.4.3

Update Management Plan - 7 days - $0

1.4.4

Final Report - 7 days - $0 1.4.6

1.1.1 Research1.1.2 Develop Charter1.1.3. Submit Charter

1.3.1 Start-up Meeting1.2.1 Social Media strategy

1.2.2 Website Marketing strategy1.2.4 Research competition

1.3.2 Determine Social Media Guideline1.2.3 Report #1

1.4.1 Management Meeting1.2.5 Research web dev. Options

1.2.6 Recommendation Report1.3.3 Website Hosting & Domain

1.3.4 Design Website1.3.5 Facebook Page1.3.6 Twitter Account

1.4.2 Financial Evaluation1.4.3 Progress Evaluation

1.3.8 Report #21.3.7 Testing Phase

1.4.4 Update Management Plan1.3.9 Update website

1.3.10 Website and Social Media launch1.4.6 Final Report

12-Sep 22-Sep 2-Oct 12-Oct 22-Oct 1-Nov 11-Nov 21-Nov 1-Dec

Item #

EXPENSE

PLAN ACTUAL VARIANCE

COMMENT

1.3.3 $85 $50 $85 $35 Prepaid full year expense + Domain

1.3.4 $0 $300 $0 $300 Free design tools

1.3.9 $0 $100 $0 $100 See 1.3.4

Goce BlazhevskiI learned how to create a social media strategy and design a website for small business. I also gained experience in project management and played an advisory role to fellow students in their own projects. I also learned how to operate within budgets and found ways to conserve funds in achieving goals to improve my family’s business. Samuel YeungI learned how to better perform research for the purpose of enhancing small businesses. I discovered new ways to make websites. I also got a closer look at how the beverage industry works as well as got experience in developing a social media campaign.

THANK YOU!