mr. mostafa magdy's presentation at qitcom 2011
DESCRIPTION
QITCOM 2011 Presentation: Journey To Your CloudPresenter:Mr. Mostafa Magdy - Presales Manager North Gulf & Levant, EMC GulfTRANSCRIPT
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Meeting the Challenges of aData–Driven World
Mostafa MagdyPre-Sales ManagerNorth Gulf & Levant
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IT Infrastructure Is At Breaking Point• Too Complex
• Too Inefficient
• Too Inflexible
• Too Costly
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Data VolumeGrowing 44x
2020: 35.2 Zettabytes
2009:0.8
Zettabytes
The Volume Of Data Continues To ExplodeThe Digital Universe 2009 - 2020
Source: IDC Digital Universe Study, sponsored by EMC, May 2010
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The Journey To The CloudThe Public Cloud Has Broad Appeal
Enterprise IT
ComplexExpensiveInflexible
Silos
Public Cloud
SimpleLow CostFlexibleDynamic
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Private Cloud
The Journey To The Cloud: InfrastructureThe Public Cloud Has Broad Appeal
Enterprise IT
ComplexExpensiveInflexible
Siloed
Public Cloud
SimpleLow CostFlexibleDynamic
TrustedControlledReliableSecure
Infrastructure
Private Cloud Is a Logical First Step
“70% Will Spend More on Private Cloud Through 2012” GARTNER DATA CENTER CONFERENCE
2009
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Private Cloud
The Journey To The CloudWhich Infrastructure Services Does IT Deliver —Now, and in Future ?
Enterprise IT Public Cloud
Infrastructure
Backup DR Storage Compute
Service Catalog
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Private Cloud
The Journey To The CloudWhich Infrastructure Services Does IT Deliver —Now, and in Future ?
Enterprise IT Public Cloud
Infrastructure
Backup DR Storage Compute
Service Catalog
Service Provider
Infrastructure as-a-Service
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Private Cloud
The Journey To The CloudWhich Infrastructure Services Does IT Deliver —Now, and in Future ?
Enterprise IT Public Cloud
Infrastructure
Service Provider
Existing Applications
Legacy x86
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Legacy Apps
Enterprise IT Private Cloud Public Cloud
Re-Platform Legacy, Move x86 Applications
Service Provider
Applications
Existing Applications
Legacy x86
X86 & Re-Platformed Apps
Tier 2 Tier 1
Infrastructure
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Legacy Apps
Enterprise IT Private Cloud Public Cloud
Workload OptimizationBalance Workloads Across Private and Public Cloud
Service Provider
X86 & Re-Platformed Apps
Tier 2 Tier 1
X86 & Re-Platformed Apps
Tier 2 Tier 1
Infrastructure
X86 & Re-Platformed Apps
Tier 2 Tier 1
X86 & Re-Platformed Apps
Tier 2 Tier 1
Applications
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Legacy Apps
Enterprise IT Private Cloud Public Cloud
Dynamic Workload FederationTap into Public Cloud During Times of Peak Resource Usage
Service Provider
Applications
Infrastructure
Application Federation
Data Federation
X86 & Re-Platformed Apps
Tier 2 Tier 1
X86 & Re-Platformed Apps
Tier 2 Tier 1
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Workload Federation• Non-disruptive workload movement
• Application and data must move
• Requires a common architecture on both sides
Service Provider
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WorkloadsCan Be Moved to Public Cloud
WithoutFunctionality
LossWorkloads
Can’t Be Moved to
Cloud Due to Functionality
Loss
WorkloadsCan Be Moved to Public Cloud Because They
Meet Trust Requirements
Workloads Can’t Be Moved to Cloud Due to Trust Concerns
The Cloud Workload FilterMust Satisfy Economic, Trust and Functionality RequirementsEconomic
Evaluation
AllWorkloads
Trust AssessmentFunctional
Assessment
Workloads Cheaper on
Private / Public Cloud
Workloads More Expensive on Public Cloud
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Pure public cloud
80
Pure Private Cloud
82
Legacy IT
100
Non x86
Telecom
Facilities and Fabric
Hardware
Software
Internal Services
IT Services
Cloud services
Hybrid cloud
76
• Virtualization and consolidation
• Optimized workload sourcing
• Optimized provisioning using public cloud for “burst”
• Higher productivity and agility in application development and maintenance with standardized frameworks
1 Benefits beyond IT spend reduction were not quantified
Annual total IT spend (100=Total IT spend with all on-premise infrastructure)
Source: McKinsey and EMC Analysis
Hybrid Cloud Offers Compelling Economics and Business Flexibility
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Existing Apps New Enterprise Apps SaaS Apps
Private Public
Cloud Infrastructure
Cloud Application Platform
End User Computing
New Stack for ITEfficiency, Agility, Control, Choice
Efficiency: highest utilization of elastic, pooled
resources
Agility: policy-driven automation
Control: SLA enforcement + security built in,
not bolted on
Choice: Federated IaaS Hybrid Clouds, blending private and
public models
Efficiency: Simplified modern
frameworks
Agility: Accelerate re-
platforming legacy
Control: Policy-driven management and instrumentation
Choice: PaaS “how you want it” - private
or public
Efficiency: simplified
management and lowest $/client
Agility: adaptabliity to
change and new use cases
Control: Secure the user and the
information, not the hardware
Choice: Any device,any time
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In a nutshell
CLOUD COMPUTING
Transform the data center and deliver IT-as-a-Service1000s of private clouds, 100s of public clouds
EMC OFFERINGS Infrastructure, applications, access
EMC STRATEGY
Virtualize, standardize, automate, optimize, federateEMC = efficiency, control and (most importantly) choice
31 2
NEXT STEPS Think more clearly about the cloud with EMC consulting
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Why EMC for Your Journey ?
FLEXIBLE
CONTROL
EFFICIENCY
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THANK YOU