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Learn more about Integrating and Governing Big Data at IBM.co/WhyGovernance MR. NOT-SO-SURE MR. CONFIDENT Utilizing big data and analytics can result in new insights to drive smarter decision making. But the true value in those insights depends on the quality of the data supporting them. Increasing data volume, variety, and velocity makes it harder to establish veracity. Are you confident that your decisions are being made on trusted results? Companies with >90% data accuracy gave execs reliable info 4 out of 5 times Companies with high data quality saw >24% improved performance last fiscal year Companies with <70% data accuracy were unhappy with their decisions 2/3 of the time Companies that haven’t invested in security have 3.7x more security events/yr DATA? ARE YOU IN YOUR CONFIDENT VS Statistics from “The Big Data Imperative: Why Information Governance Must be Addressed Now,” Aberdeen Group, 2012. Download now at IBM.co/GovernanceReport 66% UNHAPPY AT RISK TRUSTWORTHY ADVANCING 80% 3.7x 24% THIS ANALYSIS IS GREAT! WHERE DID YOU GET THIS INFORMATION? WE SHOULD RUN A CAMPAIGN! WHO ARE OUR BEST CUSTOMERS? WHAT’S OUR RISK? GOLF ANYONE? Great? Is it? Good question. I wonder if the analysis is complete... I am confident that we have everything we need! I’m not sure. Here is a list of the top contacts. My sources are documented. Here is the full report. I don’t know. No risk! Our data is complete, secured and protected. Back to work. Tee time is at 3!

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Learn more about Integrating and Governing Big Data at IBM.co/WhyGovernance

MR. NOT-SO-SURE MR. CONFIDENT

Utilizing big data and analytics can result in new insights to drive smarter decision making. But the true value in those insights depends on the quality of the data supporting them. Increasing data volume, variety, and velocity makes it harder to establish veracity. Are you confident that your decisions are being made on trusted results?

Companies with >90% data accuracy gave execs reliable info 4 out of 5 times

Companies with high data quality saw >24% improvedperformance last fiscal year

Companies with <70% data accuracy were unhappy with their decisions 2/3 of the time

Companies that haven’t invested in security have

3.7x more security events/yr

DATA?AREYOU

INYOURCONFIDENT

Statistics from “The Big Data Imperative: Why Information Governance Must be Addressed Now,” Aberdeen Group, 2012. Download now at IBM.co/GovernanceReport

66%UNHAPPY AT RISK TRUSTWORTHY ADVANCING

80%3.7x

24%

THIS ANALYSIS IS GREAT!

WHERE DID YOUGET THIS INFORMATION?

WE SHOULD RUN A CAMPAIGN!

WHO ARE OURBEST CUSTOMERS?

WHAT’S OUR RISK?

GOLF ANYONE?

Great? Is it?

Good question.

I wonder if the analysis is complete...