mr. tarek atrissi presentation during dgtlu 2012

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Embracing the digital era

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Mr. Tarek Atrissi, visual communication consultant, Atrissi Design

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Page 1: Mr. Tarek Atrissi presentation during DGTLU 2012

Embracing the digital era

Page 2: Mr. Tarek Atrissi presentation during DGTLU 2012
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Gold, Gold, Gold...

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I want that one...

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The Camel...

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The Palm Tree

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Arabic Type crimes...

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Image Strategy and Visual Brand Engagement

Across the Arab World with Instagram:

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Instagram: - Huge impact on the web in 2012- More than 100 million registered users.- Fast growing popularity in the Arab World.

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- Puts a face to your brand- Makes part of the viral nature of visual image.- Makes your customers talk about you

How can it benefit a brand?

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How should it be done?

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Storytelling: - Share your story.- Share your client story.- Share process. 

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Show personality

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Get creative

laceevents

kfhgroup

aljoharahsaud

designnetwork

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Drop the old school marketing approachCapture the emotion of your audience

raniamakh broooq

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Well composed image; Artistic composition- even if a casual photo

faisalthef barakasz

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Start a Trend

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Be consistent

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The Instagram boom in the Arab world

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We fit the "see culture"

Our world has become more visual

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A great opportunity for a small business

kubbathahab

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Discovering art, creativity and talent

it_is_all_good

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shaf3i khawlaalmarri

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Capturing every detail; Understanding the street

culture

David Habchi rubicon_

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Connecting with the craft

shaf3i statiqdesigns

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Understanding the Arab women

it_is_all_good atrissi

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Breaking privacy borders

sha3teely

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A micro look at Arab culture

Ammarattar

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Visualizing the collective Arab nostalgia

tierra_santadimatannir

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Follow me on Instagram at:

ATRISSI

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facebook.com/atrissi

twitter.com/atrissi

atrissi.com/blog

THANK YOU

http://www.dgtlu.com