mr. tarek atrissi presentation during dgtlu 2012
DESCRIPTION
Mr. Tarek Atrissi, visual communication consultant, Atrissi DesignTRANSCRIPT
Embracing the digital era
Gold, Gold, Gold...
I want that one...
The Camel...
The Palm Tree
Arabic Type crimes...
Image Strategy and Visual Brand Engagement
Across the Arab World with Instagram:
Instagram: - Huge impact on the web in 2012- More than 100 million registered users.- Fast growing popularity in the Arab World.
- Puts a face to your brand- Makes part of the viral nature of visual image.- Makes your customers talk about you
How can it benefit a brand?
How should it be done?
Storytelling: - Share your story.- Share your client story.- Share process.
Show personality
Get creative
laceevents
kfhgroup
aljoharahsaud
designnetwork
Drop the old school marketing approachCapture the emotion of your audience
raniamakh broooq
Well composed image; Artistic composition- even if a casual photo
faisalthef barakasz
Start a Trend
Be consistent
The Instagram boom in the Arab world
We fit the "see culture"
Our world has become more visual
A great opportunity for a small business
kubbathahab
Discovering art, creativity and talent
it_is_all_good
shaf3i khawlaalmarri
Capturing every detail; Understanding the street
culture
David Habchi rubicon_
Connecting with the craft
shaf3i statiqdesigns
Understanding the Arab women
it_is_all_good atrissi
Breaking privacy borders
sha3teely
A micro look at Arab culture
Ammarattar
Visualizing the collective Arab nostalgia
tierra_santadimatannir
Follow me on Instagram at:
ATRISSI
facebook.com/atrissi
twitter.com/atrissi
atrissi.com/blog
THANK YOU
http://www.dgtlu.com