m.r.jagannath_1313019

Summer Internship 2014 1

Summer Internship Report- 2014

Name: M.R.Jagannath -1313019

Internal Guide: Dr. Janarthanan B

Dr. Selvalakshmi M

External Guide: Lalith Kumar.B(Sr.Brand Manager)

Title: A study on consumer perception towards pricing of GreenTrends salon

Organization: TrendsInVogueApril 15, 2023

Summer Internship 2014 2

Objective of the Internship

• To understand consumer’s perception towards pricing and price changes.

• To find whether there is a relation between customers occupation and their monthly spending

• To understand how price revision is done in a business.

April 15, 2023

April 15, 2023 Summer Internship 2014 3

TrendsInVogue - Profile

• Trends In Vogue Pvt. Ltd., a group Company of CavinKare came into being in July 2002 with a focus on providing personal styling and beauty solutions to everyone in the family.

• TrendsInVogue Brands

• GreenTrends

• Limelite

• Green Trends salon today has a presence through 200 salons in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, Delhi, Kolkatta, Orissa, Pondycherry.


Domain Information

Pricing Methods and Strategies used in GreenTrends

• Positioning

• Cost

• Target return Pricing

• Differential Pricing

• Promotional Pricing


Research Methodology

• Sample Size : 62• Tools Used : Excel, Spss• Area : 6 Salons in chennai - K.K.Nagar,

Kodambakkam, virugambakkam, Porur, T-Nagar and Anna nagar.

• Duration of the project: Length – 3rd April 2014 to 2nd July 2014

• Techniques used: Chi square test; Correlation test; Bar chart.

• Sampling Technique: Convenient sampling technique is used.


Internship Learning

• Standard working process of GreenTrends salon.

• Salon launch check list.

• Loyalty program – Trendy circle card.

• Important festival dates of each state.

• Salon Locators.

• Feedback on radio GreenTrends.


Recommendations

• The satisfaction level of a customer for the service is independent of the price of the service.

• There is a significant relationship between the occupations of a customer and how much he/she spends monthly in GreenTrends.

• Increase price by 10% because customers are not very sensitive towards price increase.

• Introduce more combo offers and include a few regular combo offers in rate cards.

• Need to improve the GreenTrends website and facebook page.


Conclusion

The aim of the on the job training is to understand the working of a whole company and how a management with 35 – 40 people can run 200 salons all over the country. I learnt how salons are running; the marketing concepts used to increase the number of walk-ins; how pricing is done; how all the functions in a company work together to accomplish goals. Gained experience in real time environment on applying the management tools and techniques learnt in the classrooms.


Thank You

m.r.jagannath_1313019

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