*

ABSTRACT:The title of article "Impact of advertising on growth of particular social characteri stic: An analysis inthe light of Imam Gazali's Paradigm" is studying the effect on society and the word society can beexpressed as totality of either virtuous or vicious behavior and moral values of the people havingcollectively in a particular surrounding. The difference in the characteristic behavioral values andrelationship make a society, differ ent from other ones, basically. Thus, if a society is recognized asgood one means that we appreciate its good characteristics behavioral values and relationshipwith the other societies. These characteristics are not (self cr eated) but are the result of persistentprac tices based upon def ini te paradigm and epistemological disci pline. Epis temological andpar adi gm vari ati on makes a soci ety dif fer ent from other ones. Because, the especial socialheavier, life style and relations which the other are the keystone of the building of that society. Ifwe observe keenly the changes are taking place in a society, then it is sure, that the controversialelements are going control over the paradigms and epistemology of that society. Therefore, in theperspect ive of the afor esaid basic factors of a soc iety , the commerc ial activ iti es ar e deeplyaffected, For instance "adver ti sement" (the efforts to popularize a commercial product) to judgejustify its adequacy and appropriateness in accordance with Islamic teaching of Imam Ghazali . The purpose of this research and findings, thereof, is to assess and analyses its impact over thepresent Islamic society, and how far advantageous or disadvantageous, and how far these effectsare truly Islamic and adaptable in this so-called modern world w hich is based upon mere lust andluxury .

Keywords: Adv ert is ement effec ts , s oci et y ch aract er ist ics, con su mer is m, ind ust ria lrevaluation, concept of needs, concept of development, Imam Ghazali

m03002616437@yahoo.com *

(Surplus)

(Artificial creation of desire)

(Surplus)

Grant David McCracken (Counsumer

Revolution)

(Entertain ment)

Chanelle Harbin

Harbin

Chanelle

Harbin

Staford University

Hazal

Bishop

Stealth technique 1920

surplus )

" "

" "

20 "

"

"

"

Minute Maid Revlon, Inc

Charles Revson

Stealth Advertising

Stealth Technique

Stealth Techniques

Curtishing Company Printer's Ink, Inc

Audit Bureau of Circulation

stealth techinqe

(Eliza (Consumption ) Bethans)

McCracken, Grant David (1990), Culture and Consumption, Indiana University Press,

USA, pp.03

Ibid, p-18

McCrack en , Gran t D av id (20 08 ) ; Trans fo rmat io ns : Ident it y Con st ru ct io n i n Contemporary Culture, Indiana University Press, USA, pp.xi

" " http://voci es.yahoo.co m/the-effec t-advertisement-women-so

ciety-94819.html?cat=69

Ibid.

" " Emery & Edwin, (1984), " The Press and America: An Interpretive History of Mass

Media'', Engle Wood Cliffs, New Jersey

Sandara L. Calvert, (2008)" Chldern as Consumer" : Advertising and Marketing,

Project MUSE, Maryland USAThe Future of Children, Vlume 18, Number1, Spring

" "

" "

Hilary Jackson, 2004,http

//www.labourflove.org/tv-toys-&-technolo gy/television/research-on-theeffect of.

" "

" "

Schudson Michal, (1984) "An Anthropology of Goods", Advertising.The uneasy persuation, New York: Basic Book, pp.129-146.

Ibid. pp.129-146.

Sandara L. Calvert, (2008), " Chldern as Consumer" : Advertising and Marketing, Project MUSE, Maryland USAThe Future of Children, Vlume 18, Numb er1, Spring

Somia, Harry (1965), Television and Society, NewYork: Mc Graw-Hi ll, J.Halloran, (1981) "The Context of Mass Communication Research" in E.G. Mc

Anany'ed. communication and Society structure New York:

" "

Sandara L. Calvert, (2008), " Chldern as Consumer" : Advertising and Marketing,

Project MUSE, Maryland USA The Future of Children, Vlume 18, Number1, Spring

Ibid.

Hilary Jackson, 2004,http //www.labourflove.org/tv-toys-&-technolo gy/television/research-on-theeffect of.

Sandara L. Calvert, (2008), " Childern as Consumer" : Advertisi ng and Marketing, Project MUSE, Maryland USAThe Future of Children, Vlume 18, Numb er1, Spring

" "

2010 12 2009 16 2008 " "

" " " "

" " " "

McCracken, Grant David (1990 ); Culture and Consumption, Indiana University Press, USA, pp.03