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WJ-

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KW   K 

 

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J WJ J  J J

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W    WJ  J      JJKJKJ KJKJKJJ  KJ  KJ       J KJ   K

J    K J      KJ  KJ   K

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J J

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4 3 2 1

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J J  J J J  J J J J 

W……………………………………………KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK

KKKKKKKKKKKKKKKKKKKK

 

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K-  Paid  PublicityK- FJJ JJKE- PropagandaK-  

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J Personal Selling

WJJ   

Face To FaceKJ

K WJ

J   K

J     KJ

 F KEJ   

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F E…K

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C.A. Churchill & Peter, Op.Cit. p. 12.

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K   WJ J KJ  F K J KJ KJ K

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K F KEK   F KEK F KEK  WJJ

J  JKK? ?  WJ

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KFE W J J  J J K

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F  E

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WK

 

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WJ       FWEJ

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Where

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F  E

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