mry at dis: five internal hurdles to innovation
DESCRIPTION
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey Speaker: Matt Rednor, chief strategy and innovation officer, MRY @mrednorTRANSCRIPT
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Making Brands Remarkable
5 Hurdles to Innovation in Ad Agencies
Matt RednorChief Strategy & Innovation Officer, MRY@mrednor
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Making Brands Remarkable
Our model
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Making Brands Remarkable
Financial pressure
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Making Brands Remarkable
Organizational design
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Making Brands Remarkable
Culture
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Making Brands Remarkable
Self-awareness
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The “Dorizza”
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Making Brands Remarkable
Hurdles to Innovation in Ad Agencies
1. We sell hours, not ideas2. We’re slaves to new business3. We’re organized to make ads4. We accept mediocrity5. We don’t go deep
Matt RednorChief Strategy & Innovation Officer, MRY@mrednor