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No. of Printed Pages : 7 MS-95M N GEMENT PROGR MME

Term-End ExaminationDecember 2011

O S-95 : RESEARCH ME THODOLOGY FORMANAGEMENT DECISIONSTime : 3 hours aximum Marks : 100

(Weightage 70 )Note : i) This question paper contains two sections. Section

A and Section B.(ii) Attempt any four questions from Section A, each

carrying 20 Marks.(iii) Section B is compulsory and carries 20 marks.

SECTION - A1. Describe four types of measurement viz Nom inal,

Ordinal, Interval and Ratio scale m easurem ent.Prepare a set of ten statements on a L ikert's scaleto measure the customer satisfaction of Barista.

2. Distinguish between probability and non-probab ility sampling designs. Discuss in depth oneof the probability and one non-probabilitysam pling design with the help of examples.

3. Discuss with the help of examples various partsof a research report.

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4. Define research. What are the feature of the goodresearch study ? D istinguish between Exploratoryand Conc lusive Research .

5. Describe in brief, the importance of editing, coding,classification, tabulation and presentation of datain the context of a research study.

6. The following data from Borislow show thechanged response scores of three groups on theEdwards Personal Preference Schedu le. Test thedifferences am ong these three groupS, using anyappropriate nonparametric tests. You may use5 level of significance.Control Social Desirability ersonalGroup Group roup

Desitability

47 76 8738 76 7634 75 5 232 73 532 62 53 47 42

38

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SECTION - BRead the case Business World and answerquestion given at the end of the case.USINESS WORLDBusiness World , a fortnightly magazine, ispublished from Bombay. It is brought out bymanagement of Anand Bazaar Patrika Limted,

Calcutta. In accordance with the decision takenin the annual editorial workshop of BusinessWorld held in early May 1986, a questionnairewas printed in some issues of Business World toknow what readers thought of this magazine. Byundertaking a survey of this type, the managementhoped to ascertain the strengths and weaknessesof the magazine. This would enable it to tailorBusiness World to readers' requirements .QuestionnaireName :Profession: esignationIncome : Age : ity :

1. hich of these business magazines do you read ?(Please tick)

Regularly Occasionally InfrequentlyEconomic TimesFinancial ExpressBusiness StandardBusiness WorldBusiness IndiaFortune IndiaUpdateOthers (specify)

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2. y areas of interest are (Please tick one or more)Croporate and bu siness affairs )Econom ic policy and developm ent )Political affairs )Peop le and lifestyles )Art literature )Investments )

3. ank the following magazines on a 1 to 5 scale5 for very good, 1 for poor) for the following

attributes :Business usiness pdate ortune

orld ndia ndia

* Reprodu ced w ith the perm ission of the editor,Bu siness world (Bom bay).1. Timeliness of inform ation2. D epth of inform ation3. Range of information4. Depth of analysis5. Language and style of presentation6. Qu ality of printing and visuals.

4 How much time do you spend in reading an issueof Business World ? ours

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5. ow much of Business World do you read ?(Please tick one)(1) The entire magazine(2) More than half the magazine(3) More than a quarter of the magazine(4) Less than a quarter of the magazine

6 hich of these features in Business World do youusually find interesting and read ? (Please tickone or more)(1 ) Cover 7) Editorial

Feature(2 ) Spotlight 8) Company News

and Events(3 ) Business 9) InternationalNews riefs(4 ) In the News 10) Entrepreneurs(5 ) International ( 11) Leisure

News(6 ) Off Stage

7 hich of these specialist pages in Business Worlddo you read and find interesting ? (Please look atthe shou lder heads inside the m agazine pages ifyou are not sure.)(a) Political comm ent (g) Careers and professionals(b) Banking and finance (h) Media trends(c) Economic comm ent i) Book serial(d) Taxation Business information(e) Management (k) Marketing

Computers 1 ) Investment

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8. In order to suit my requirements better, BusinessWorld should haveFewer main features storesThe same number of main feature storiesAt least one more main feature story

9. The lead features (cover and spotlight) should beShorterSame lengthLonger

10. Business World s coverage of the following items(Please tick one column for each entry) :Is eeds to be eeds to

dequ te xpanded e reducedTechnologyMarketingManagementCorporate FinanceInvestment/ StockMarketsBook ReviewsEconomic PolicyPolicy AnalysisCorporate PerformanceCorporate Case StudiesBehaviour

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11. (a) Do you buy your copy of Business Worldfrom the News-stands or are you asubscriber ?(i) News-stands(ii) Subscriber

(b) If (a), do you find it difficult to get a copy ofBusiness World on the news-stands ?Yes No

12. How soon after the magazine is published eachfortnight do you receive your copy of Businessworld ?1-3 days 3-6 days6-12 days onger than 2 days

13 Do you have any other suggestions to improveBusiness World ?Question : Evaluate this questionnaire in the light

of the object stated. Can you suggesta few more items that can be includedin the questionnaire ?

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