1.1. MS. KHIN OHMMAR MOEMS. KHIN OHMMAR MOE

2.2. MS. CHALEUNEPHONEMS. CHALEUNEPHONE

3.3. MR. KETSANA LIMMANYMR. KETSANA LIMMANY

4.4. MR. BOUNKANE VONGKHAMCHANEMR. BOUNKANE VONGKHAMCHANE

GROUP MEMBERSGROUP MEMBERS

CONTENTSCONTENTS1.1. INTRODUCTIONINTRODUCTION2.2. TARGET & LOCATIONTARGET & LOCATION3.3. PRODUCTS & SERVICESPRODUCTS & SERVICES4.4. MARKETMARKET5.5. VALUE CHAIN DIAGRAMVALUE CHAIN DIAGRAM6.6. SWOT ANALYSISSWOT ANALYSIS7.7. CONCLUSION & RECOMMENDATIONCONCLUSION & RECOMMENDATION

PRAE PUN GROUPPRAE PUN GROUP

131/193 CHATAPADUNG ROAD, A. 131/193 CHATAPADUNG ROAD, A. MUANG, KHON KAEN 40000MUANG, KHON KAEN 40000

THAILANDTHAILAND

INTRODUCTIONINTRODUCTION• PRAE PUN = MANY KINDS OF FABRICPRAE PUN = MANY KINDS OF FABRIC• IT IS WOMEN COMMUNITY BASED CLUSTERIT IS WOMEN COMMUNITY BASED CLUSTER• CONNECTING 40 VILLAGESCONNECTING 40 VILLAGES• WITH MORE THAN 200 MEMBERSWITH MORE THAN 200 MEMBERS• SUPPORTED BY HANDICRAFT CENTER FOR NORTHEAST SUPPORTED BY HANDICRAFT CENTER FOR NORTHEAST

WOMEN’S DEVELOPMENT (NWD)WOMEN’S DEVELOPMENT (NWD)• THE NWD PROGRAM THE NWD PROGRAM BEGINNING IN 1997BEGINNING IN 1997. . • A COMMITTEE OF REPRESENTATIVES RUN THE MANAGEMENT. A COMMITTEE OF REPRESENTATIVES RUN THE MANAGEMENT. • NWD NOW HAS ONLY AN ADVISORY ROLE.NWD NOW HAS ONLY AN ADVISORY ROLE.

Organization chartOrganization chart

OBJECTIVESOBJECTIVES1.1. TO PRESERVE AND TEACH TO OTHERS THE TO PRESERVE AND TEACH TO OTHERS THE

TECHNIQUES AND TRADITIONAL PATTERNS OF TECHNIQUES AND TRADITIONAL PATTERNS OF HAND WEAVING OF THE NORTHEAST.HAND WEAVING OF THE NORTHEAST.

2.2. TO PROVIDE A LASTING CAREER AND STEADY TO PROVIDE A LASTING CAREER AND STEADY INCOME FOR THE WOMENINCOME FOR THE WOMEN

3.3. TO ENCOURAGE THE WOMEN’S PARTICIPATION IN TO ENCOURAGE THE WOMEN’S PARTICIPATION IN ALL ASPECTS OF COMMUNITY AFFAIRS WHILE ALL ASPECTS OF COMMUNITY AFFAIRS WHILE THEY COOPERATE WITH ONE ANOTHER IN THE THEY COOPERATE WITH ONE ANOTHER IN THE WEAVING PROJECT.WEAVING PROJECT.

TARGETTARGETVILLAGERS FROM NORTHEAST AREA OF THAILANDVILLAGERS FROM NORTHEAST AREA OF THAILAND

LOCATIONLOCATION VILLAGESVILLAGES::1.1. Ban Laokwienhak, Tambon Bangoom, Amphur MuangBan Laokwienhak, Tambon Bangoom, Amphur Muang2.2. Ban Fang, Tambon Nonethong, Amphur NongruaBan Fang, Tambon Nonethong, Amphur Nongrua3.3. Ban Huafai, Tambon Nachumseang, Amphur PhoowiangBan Huafai, Tambon Nachumseang, Amphur Phoowiang4.4. Ban Suksomboon, Tambon Nongsalao, Amphur ChumpaeBan Suksomboon, Tambon Nongsalao, Amphur Chumpae5.5. Ban Nongthoom, Tambon Nachumseang, Amphur PhoowiangBan Nongthoom, Tambon Nachumseang, Amphur Phoowiang6.6. Ban Nongyaglaen, Tambon Nachumseang, Amphur Ban Nongyaglaen, Tambon Nachumseang, Amphur

PhoowiangPhoowiang7.7. Ban Nonethong, Tambon Nonethong, Amphur NongruaBan Nonethong, Tambon Nonethong, Amphur Nongrua

SHOWROOMSHOWROOM : 131/193 CHATAPADUNG ROAD, : 131/193 CHATAPADUNG ROAD, A. MUANG, KHON KAEN 40000A. MUANG, KHON KAEN 40000

PRODUCTS & SERVICES TO SMEPRODUCTS & SERVICES TO SME

• COTTON

• SILK

PRODUCTS & SERVICES TO CUSTOMERPRODUCTS & SERVICES TO CUSTOMER• ACCESSORIES• BEDDINGS• BLANKETS• SCARFS• DOOR MATS • & RUGS• MUDMEE • PILLOW CASE• SILK SCARFS

BAGS

BEDDINGS

PILLOW CASE

DOOR MATS & RUGS

ACCESSORIES, SCARF

MARKETMARKET

• JAPANJAPAN• CANADACANADA• AMERICAAMERICA• EUEU

VALUE CHAIN DIAGRAMVALUE CHAIN DIAGRAM

RECOMMANDATIONRECOMMANDATION

• UPDATE WEBSITES REGULARLYUPDATE WEBSITES REGULARLY• MORE INFORMATION ON WEBSITES ABOUT MORE INFORMATION ON WEBSITES ABOUT

LOGISTICS, SHIPING, QUALITY CERTIFICATES, ETC…LOGISTICS, SHIPING, QUALITY CERTIFICATES, ETC…• OPEN MARKETING OFFICE IN OVERSEA COUNTRIESOPEN MARKETING OFFICE IN OVERSEA COUNTRIES• MORE MARKETING ACTIVITIES AND DIVERSIFY MORE MARKETING ACTIVITIES AND DIVERSIFY

PRODUCTS TO COMPETE THE SAME CLUSTERS FROM PRODUCTS TO COMPETE THE SAME CLUSTERS FROM OTHER AREAOTHER AREA