msa media kit 2014

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ATTRACT RETAIN CONNECT PRESENT PROMOTE POSITION TARGET INTEGRATED MARKETING SUCCEED 2014 MEDIA KIT EXTEND THE EXPERIENCE

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2014 media kit for developing an integrated marketing program of exhibiting, sponsorship, advertising and marketing opportunities with MSA.

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Page 1: MSA Media Kit 2014

ATTRACT

RETAIN

CONNECT

PRESENT

PROMOTE

POSITION

TARGET

INTEGRATEDMARKETINGSUCCEED

2014 MEDIA KIT

EXTEND THE EXPERIENCE

Page 2: MSA Media Kit 2014

3

INTEGRATEDMARKETING

MSARetail

Conference & Expo

Museum StoreMagazine

Program Book &

Expo Guide

Mailing List Rental

MSAProductShop

MSA INTEGRATED MARKETING PROGRAM

Integrated Marketing is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines with consistent brand messaging across all marketing channels.

The MSA Integrated Marketing Program packages ad opportunities for vendors to maximize the purchasing power of their annual budget to reach MSA buyers.

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

MSA Website Banners

MSASponsorships

Page 3: MSA Media Kit 2014

44

ATTRACT: MSAProductShop

Attract new museum store accounts and garner attention for your products. MSAProductShop is a digital directory that enables a literal search for vendor profi les (VendorList) and a visual search for images of products/services (ProductCatalog). Museum store buyers asked for this type of product sourcing, and we have delivered the answer. Get noticed on MSAProductShop!

MSAProductShop is a digital product, service and company sourcing tool. MSAProductShop has two components: VendorList and ProductCatalog.

• VendorList allows museum store buyers to search companies, read company profi les and browse and search categories and sub-categories for companies. They can also search by keywords.

• ProductCatalog allows buyers to search products and services. They can search by categories, products and get specifi c with keywords and characteristics. Once they see a product or service they wish to know more about, buyers can click on the image. The result is a larger image of the product or service, contact information, web and email links, as well as company profi le information.

ProductCatalog

• Showcase your products or services.• Connect with buyers.• Establish relationships with new buyers.

Packages available.

VendorList

Every MSA Vendor Affi liate will receivethe following on VendorList:

• Company Name, Address, Phone Number• MSA Affi liate icon• All applicable categories

Affi liate: Free | Non-Affi liate: $375

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 4: MSA Media Kit 2014

5

Three levels of ProductShop packages:

STARTERAffi liate: $200 (annual)

Non-Affi liate: $500

VendorList • Free Listing• Profi le • Logo or Photo• Company Paragraph• Email Link• Website LinkProductCatalog• 1 Product/Service (includes

image and description) • 10 Keywords (per product/ service)

BUSINESSAffi liate: $400 (annual)

Non-Affi liate: $675

VendorList• Free Listing• Profi le• Logo• Photo• Company Paragraph• Email Link• Website LinkProductCatalog• 3 Products/Services (includes

images and descriptions)• 10 Keywords (per product/

service)

ENTERPRISE - LEVEL 1Affi liate: $575 (annual)

Non-Affi liate: $875

VendorList• Free Listing• Profi le• Logo• Photo• Company Paragraph• Video• Email Link• Website LinkProductCatalog• 5 Products/Services (includes

images and descriptions)• 10 Keywords (per product/

service)

ENTERPRISE - LEVEL 2+Affi liate: $200 per upgrade

Non-Affi liate: $350

After purchase of Enterprise.Price per additional 5 products/services—10 keywords per product/service. Volume packages and volume updates pricing available upon request.

VendorList Premium Position Your listing appears in the top position in three sub-categories of your choosing.

1st Position: Affi liate: $1,000 2nd Position: Affi liate: $900 3rd Position: Affi liate: $800 Non-Affi liate: $1,500 Non-Affi liate: $1,350 Non-Affi liate: $1,200

Your listing appears in the top position in one sub-category of your choosing.1st Position: Affi liate: $400 2nd Position: Affi liate: $350 3rd Position: Affi liate: $300 Non-Affi liate: $600 Non-Affi liate: $525 Non-Affi liate: $450

Featured Product: Your Featured Product/Service displays at the top of the home page and ProductCatalog opening page. Total of 16 Featured Products available.

Affi liate: $2,000/ea Non-Affi liate: $3,000/ea

DISPLAY ADVERTISING

ATTRACT: MSAProductShop Rates

Change/Updates: $25 each

Note: Products/Services can only showcase one product type per image.

Banner Advertising (Three Rotation)Leaderboard:

Affi liate: $5,000/annual Non-Affi liate: $7,500Square Banners:

Affi liate: $2,000/annual Non-Affi liate: $3,000

Vertical Banners:Affi liate: $3,500/annual Non-Affi liate: $5,250

Product Catalog Corner Banners:Affi liate: $2,500/annual Non-Affi liate: $3,500

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 5: MSA Media Kit 2014

66

Retain current customers—remind current and new museum store accounts of the importance of your products and services. Keep your message top of mind with your best customers with an ad in Museum Store, the MSA buyers’ fi rst choice in industry magazines. Be remembered!

Museum Store Magazine

• MSA museum store buyers rate Museum Store magazine a primary benefi t of MSA membership.

• 99% of our readers make or infl uence product-buying decisions.

• 83% saved the magazine for furture reference after reading.

• Digital issues are archived with active links in ads, providing greatly extended shelf-life to your ad purchase.

RETAIN: Museum Store Magazine

ADVERTISING RATES Affi liate Affi liate Non-Affi liate Non-Affi liate (NET) 1x 4x 1x 4x1/6-Page ..............................$460 .......... $415 ..................$575 ..................$5201/3-Page ..............................$675 .......... $600 ..................$845 ..................$7601/2-Page Horizontal ..............$925 .......... $830 ...............$1,250 ...............$1,1251/2-Page Island .................$1,025 .......... $925 ...............$1,350 ...............$1,2152/3-Page Vertical ...............$1,130 ....... $1,015 ...............$1,400 ...............$1,250Full-Page ...........................$1,275 ....... $1,125 ...............$1,550 ...............$1,395Inside Front/Back Cover ......$1,755 ....... $1,575 ...............$2,075 ...............$1,875Outside Back Cover ...........$1,925 ....... $1,725 ...............$2,225 ...............$1,975

Vendor Focus ........................$595 .....................................$850 ..........................($395 for Affi liates and $700 for Non-Affi liates if also purchasing a display ad.)

DEADLINES AD SPACE ARTWORK DUESpring 2014 ....................................... 2/4/14 ............................................2/6/14Summer 2014 ................................... 5/13/14 ..........................................5/15/14Fall 2014 ........................................... 8/5/14 ............................................8/7/14Winter 2014 ................................... 10/27/14 ........................................10/29/14Circulation: 2,500

2014 BUYER’S GUIDE DESCRIPTIONS

SPRING: EDUCATIONAL PRODUCTSMuseum store visitors love to explore and challenge themselves. Make them think; help them play; learn through crafts; teach with media. Read, sing, make, watch, listen…learn. Your products are the tools.

SUMMER: HOLIDAY GIFTSPromote products suitable for gifting or holiday-themed items, from stocking stuffers to corporate gifts. Museum stores are known for offering the most unique gifts, including one-of-a-kind art.

FALL: BUDGET-FRIENDLY/LUXURY PRODUCTSMuseum visitors shop for every price point in each category: from coloring books to coffee table books; from glass ornaments to leaded crystal; from socks to a silk opera jacket. Two mini-guides—one for Budget-Friendly Products and one for Luxury Products.

WINTER: WHAT’S HOT FOR 2015Winter is the most infl uential period. Promote new releases and hot trends. Introduce new collections and innovative designs during the prime research months of January and February. Open to every product category.

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 6: MSA Media Kit 2014

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RETAIN: Museum Store Magazine

2%6% 8%

26%

13%11%

5%

29%

Perc

ent o

f Mus

eum

Sto

re B

uyer

s

Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov

mails Dec 1 mails Mar 10 mails Jun 16 mails Sept 8

99%of our readers infl uence or make product-buying decisions.

80%placed multiple orders from advertisers in the last year.

Art/Decorative

Botanical Garden

General Purpose/Other

Historical House/Outdoor Site

History

Natural History/Anthropology

Science

Zoo & Aquarium

Museum store buyers come from all types of institutions.

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 7: MSA Media Kit 2014

88

RETAIN: Museum Store Magazine

Announcing the Museum Store magazine iPad/Tablet/Mobile App coming in spring 2014!

PRINT/TABLET/DIGITALWe have your buyers—now we connect them to you!

Beginning with the spring issue, all members and affi liates of MSA can access Museum Store on iTunes and Android app stores and download the magazine to their iPads and tablets free of charge.

Bonus to all advertisers: • Every advertiser in Museum Store magazine will receive the iPad/tablet edition at no additional charge as part of their

advertising contracts. • All advertisers will have links to their websites in the app editions.

Bonus to full-page advertisers:• Animation• Audio (supplied)• Slideshows (photos supplied)• Video (supplied)

Production for partial page advertisers:$300 Production

• Audio (supplied)• Slideshows (photos supplied)• Video (supplied)

$550 Production• Animation

Additional iPad/tablet advertising opportunities:$450 Production

• Scrolling Ad Pages • Hotspots• Drag & Drop• Explore a Photo• Slide Mix & Match• Photo 360

$700 Production• Animation Tap & See• Color Customized 360• Ultimate Tour• Customize the Product

$850 Production• Ultimate Media Tour

pp editions.

Special features can be viewed on iPads/tablets. For more

examples, click here.

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 8: MSA Media Kit 2014

9

Connect with MSA buyers in person; get your products into their hands. Be in the right place at the right time. Strengthen your current museum store accounts and introduce new merchandise. The MSA Conference & Expo is about networking and sourcing.Drive traffi c to your MSA Expo booth!

Program Book & Expo Guide

• Placed directly into their hands at registration, the attendees carry the book with them throughout the conference and expo.

• 80% of MSA buyers say they intend to place orders before year-end. Be remembered at order time.

• A digital edition of the Program Book & Expo Guide is posted online from April to October for all MSA buyers to utilize and notice your advertising.

• Attendees rank shopping as the main reason they come to the MSA Conference and Expo.

CONNECT: Program Book & Expo Guide

PROGRAM BOOK & EXPO GUIDE ADVERTISING RATES

Affi liate Non-Affi liate1/2-Page Horizontal ............................................................$830 ..................$995Full-Page .........................................................................$1,150 ...............$1,380Inside Front/Back Cover ....................................................$1,600 ...............$1,920Outside Back Cover .........................................................$1,700 ...............$2,040Vendor Focus ......................................................................$495 ..................$620

($250 for Affi liates and $375 for Non-Affi liates if also purchasing a display ad)Product Category Index ........................................................$315 ..................$375 Ad Space ArtworkDEADLINES .................................................................... 3/6/14 .............3/11/14

PROGRAM BOOK & EXPO GUIDE TABLET EDITION!

Beginning with the 2014 issue, all MSA Conference & Expo attendees can download the Program Book & Expo Guide to their iPads and tablets free of charge.

Bonus to full-page advertisers:• Animation• Audio (supplied)• Slideshows (photos supplied)• Video (supplied)

Production for partial page advertisers:$300 Production

• Audio (supplied)• Slideshows (photos supplied)• Video (supplied)

$550 Production• Animation

Additional iPad/tablet advertising opportunities:$450 Production

• Scrolling Ad Pages • Hotspots• Drag & Drop• Explore a Photo• Slide Mix & Match• Photo 360

$700 Production• Animation Tap & See• Color Customized 360• Ultimate Tour• Customize the Product

$850 Production• Ultimate Media Tour

A P R I L 1 1 – 1 4 , 2 0 1 4 | E X P O D A T E S : A P R I L 1 1 – 1 2 , 2 0 1 4

H O U S T O N , T E X A S

MSA RETAIL CONFERENCE & EXPO

T H E 5 9 T H A N N U A L

Extending the Experience

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 9: MSA Media Kit 2014

10

CONTACT: Austin Hernandez, (303) 565-4015, [email protected]

10

Make an appearance! The MSA Retail Conference & Expo is the only conference and expo specifi cally created for retailers at museums, historic sites, botanic gardens, aquariums, zoos, libraries and more. These nonprofi t retailers are always on the lookout for new and interesting products they can tie to their institutions’ collections—products just like yours! In 2014 MSA will be in Houston at the George R. Brown Convention Center. The Expo dates are April 11-12, 2014. Be sure to exhibit at the Expo to present your products!

PRESENT: MSA Retail Expo

PRICING FOR 2014 BOOTHS

Type of Space Vendor Affi liate Non-Vendor Affi liate Booth Fee Booth Fee

Networking Space $785 $1,685

5'x10' Standard** $995 $1,895

ZONE A

10'x10' Standard $1,860 $2,760

10'x20' Standard $3,720 $4,620

10'x30' Standard $5,580 $6,480

ZONE B (15% discount from Zone A)

10'x10' Standard $1,595 $2,495

10'x20' Standard $3,190 $4,090

10'x30' Standard $4,785 $5,685

ZONE C (20% discount from Zone A)

10'x10' Standard $1,495 $2,395

10'x20' Standard $2,990 $3,890

10'x30' Standard $4,485 $5,385

For booths larger than 10'x30', please contact MSA for pricing.

10'x10' Open Corner Booth locations carry an additional fee of $425/space; Peninsula spaces carry an additional fee of $850/space.

**First-time exhibitor introductory offer. If your organization has exhibited with MSA any time in the past, you must select another booth type. (Limited space is available!)

BOOTH TYPES

5’x10’ First-Time Exhibitor SpaceLimited quantities of 5’x10’ standard booths are available to fi rst-time MSA exhibitors.

Standard SpaceThe Standard Booth space is 10 feet deep and available in widths in 10-foot increments.

Open Corner SpaceThe Open Corner space is 10 feet deep and available in widths in 10-foot increments; located at the intersection of two aisles.

Peninsula SpaceThe Peninsula Booth is available as a 10-foot-by-20-foot space.

ADDITIONAL MARKETINGOPPORTUNITIES

Tote Bag Insert: $250Put your product in the hand of every expo attendee! Only tangible promotional items or product samples accepted.

Product Table Display: $200Located outside the entrance of the expo hall during opening reception on Friday.

Expo Passport: $100Buyers must check in at your booth to be entered into a drawing to win a prize.

Featured Exhibitor/Mobile App: $250Company listing will appear at the top of the exhibitor list in a highlighted color.

NETWORKING SPACE

Also new for 2014, MSA is offering Networking Space as an alternative or addition to the traditional booth space. Exhibitors can reserve space conveniently located on the expo fl oor to conduct appointments for additional networking. This space is great for exhibitors who do not need to show product, but simply need a place to meet with buyers.

Networking Space Vendor Affi liate: $785 Non-Vendor Affi liate: $1,685

Page 10: MSA Media Kit 2014

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Show your support of the industry and get noticed! Combine advertising and sponsorship into a total marketing package. Develop your own unique sponsorship to build brand recognition and promote your products and services.

PROMOTE: Sponsorships

BUILD BRAND RECOGNITION Getting noticed is one thing. Creating a buzz and desire for your product is another. Our job is to better highlight buyers’ needs and vendors’ offerings by working with you to craft a custom sponsorship package that will painlessly strike the right balance between price and benefi t, regardless of whether you’re a big fi sh in a small pond or a small fi sh wanting to look big.

UPDATE YOUR MARKETING TOOLBOXThere’s an old saying: “If the only tool you have is a hammer, every problem looks like a nail.” If exhibiting is your only marketing tool, then all of your solutions will be limited to the booth space. In addition to exhibiting opportunities, we are here to help you develop different promotional strategies to reach your customers in a manner they want to be reached.

MATCH-UP WITH THE RIGHT BUYERSGaining those different promotional tools to reach your customers means you’ll be able to elevate the exposure needed to successfully match your products with the missions of more organizations.

REPEAT BUSINESSThis is the result of deeper relationships with yourcustomers and a better understanding of their needs andwants. Developing a customized and integrated marketingplan will help you to develop your existing relationshipsand build long-lasting relationships with new customers.

CONTACT: Austin Hernandez, (303) 565-4015, [email protected]

We are here to help you do as little or as much as necessary to make you look your best and get the results you want.

S TRATEGY O P PORTUNITY PR O MOTE MARKETI N G CU S TOMER REC O GNITION B R AND

For more information about getting noticed by MSA members please contact Austin Hernandez to discuss your options and develop your plan.

Page 11: MSA Media Kit 2014

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Establish a favorable position for your business over other competitors. Gifts and products purchased from museum storesare valued for their uniqueness and quality—promote your competitive advantage with banners. Be successful!

Banner Advertising on www.MuseumStoreAssociation.org:

• Your banner ad is seen daily by museum stores as they visit the website (three-month cycle).

• Banners introduce new products or reinforce company brands.

• Banners provide instant access to product purchasing, catalogs and company website for further information.

• Banners offer opportunities for tracking and website landing page lead generation opportunities.

How MSA website banners work:

• Free banner-build on your fi rst banner with our in-house design department.

• Vertical layout, 186 x 300 pixels, jpeg or static gif format. No fl ash.

• Rotating banner (displays for fi ve seconds before rotation—20 seconds of display per minute).

• Rotates with up to two additional advertiser banners.

• Banners run in three-month cycles. You may change your banner artwork each month.

• Banners may start any month, depending on availability.

POSITION: Banner Advertising

ADVERTISING RATESAd Type (186 x 300 pixels) ..........................................................Quarterly Rate*Home Page Banner (3x ad rotation) ................................................................... $500Interior Page Banner (3x ad rotation) ................................................................. $300* Quarters begin on the fi rst business day of any month and run for a total of three months.

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 12: MSA Media Kit 2014

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Reach the entire MSA membership or a segment of museum store buyers—museum type, revenue or geographic region. Deliver your digital message into specifi c inboxes or your printed catalog/brochure into the hands of targeted museum store buyers. Focus your message and reach your target market!

Member List Rental (email or labels)

• Quick, cost-effective and direct.

• Marketing through a targeted list generates high-quality leads.

• Build brand awareness with the value of member association.

• Effectively test market different products/services, audience segments and messages.

TARGET: MSA Member List Rental

MSA makes available to its membership the opportunity for mailing list and email list rental as part of MSA Integrated Marketing Packages. The lists can be rented only in conjunction with advertising programs, sponsorships and MSA Expo booths. A minimum package purchase is required. Contact sales for details.

MUSEUM STORE CLASSIFICATIONS

Air & SpaceAnthropologyArtBotanical

Children’sHistoricMaritimeNatural History

Performing ArtsScienceSportsZoos & Aquarium

VALUE

List Universe:870 Museum Store Postal Addresses ...........................................$250 per list859 Museum Store Email Addresses ............................................$375 per listMinimum Order Entire List

Selects (additional fees):Chapter ................................................................................................ $15Gross Revenue ...................................................................................... $15Museum Type ........................................................................................ $15State/Zip .............................................................................................. $15

Addressing:Pressure Sensitive Labels .....................................................................$10/MKeycode ...........................................................................................$10/MNCOA/DPV/CASS ................................................................................. $50

Email:Image Hosting (3 months total) ............................................................... $50Tracking Report (per fi le)......................................................................... $25

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 13: MSA Media Kit 2014

1414

Now MSA makes it easier for you to succeed in reaching the museum store buyers through an integrated marketing program. What is the MSA Integrated Marketing program? It is a cross-channel package program that presents a unifi ed message to buyers through advertising, promotion, branding, direct marketing, events and high-tech tools that effectively communicate to your target audience.

MSA packages all of your MSA marketing opportunities together for the following programs:

• MSAProductShop

• Museum Store magazine

• 2014 MSA Expo exhibitor

• 2014 MSA Conference sponsor

• MSA Program Book & Expo Guide

• MuseumStoreAssociation.org banner advertising

• MSA mailing list rental

• MSA sponsorships

With one call, we make it happen. We work with you to create a package that works for you and fi ts your budget and your marketing goals. Based on insights from you, we help you strategically select communication channels that interact with buyers to achieve your goals. We know that successful campaigns result in long-term relationships with customers and demonstrate the value of your integrated marketing investment. We have exciting new programs and extras that we add to the package to increase the impact and value of your investment.

SUCCEED: MSA Integrated Marketing Packages

SAMPLE PACKAGE A

Print, digital, full-year exposure, heavy spring

$2,900: Budget max

$400: ProductShop Business Level (VendorList: listing, profi le, photo— ProductShop: 3 product images)$1,923: 3 Museum Store 1/3-Page Ads (spring, summer, winter –2 buyer’s guides photo/edits–early bird discount: 5%)$500: 1 Website Banner (spring–home page)

$2,823 Total package price

PACKAGE EXTRAS:Interior Website Banner (fall) 8-page brochure digitized for client website (e-book)

$3,500 Total package value

SAMPLE PACKAGE B

Print, digital, expo booth, sponsorship

$6,500: Budget max

$575: ProductShop Enterprise Level (VendorList: listing, profi le, photo, video— ProductShop: 5 product images)$2,996: 4 Museum Store 1/2-Page Ads (3 buyer’s guides photo/edits–early bird discount 5%–1 20% discount coupon from Expo)$1,860: MSA Expo Booth (Zone A 10 X 10 Standard)$250: Tote Bag Insert$250: Conference Mobile App (featured exhibitor)$500: 1 Website Banner (summer–home page)

$6,431 Total package price

PACKAGE EXTRAS:1X upgrade–½-Page Ad to Full-Page 1X animation in iPad/tablet edition Museum Store magazineProductShop: 5 additional products

$7,800 Total package value

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 14: MSA Media Kit 2014

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Museum Store MagazineCirculation: 2,500 | Frequency: Quarterly

MECHANICAL SPECIFICATIONS

MECHANICAL SPECIFICATIONS (in inches)2-Page Spread, with bleed ................................................................... 17 x 11.1252-Page Spread, no bleed ................................................................. 15.75 x 9.875Full-Page, with bleed ....................................................................... 8.625 x 11.125Full-Page, no bleed........................................................................... 7.375 x 9.8752/3-Page Vertical ............................................................................. 4.833 x 9.8751/2-Page Horizontal ......................................................................... 7.375 x 4.8121/2-Page Island ............................................................................... 4.833 x 7.3751/3-Page Square .............................................................................. 4.833 x 4.8121/3-Page Vertical ............................................................................. 2.292 x 9.8751/6-Page Vertical ............................................................................. 2.292 x 4.8121/6-Page Horizontal ........................................................................... 4.833 x 2.25

Program Book & Expo GuideCirculation: 1,400

MECHANICAL SPECIFICATIONS (in inches)2-Page Spread, with bleed ................................................................... 17 x 11.1252-Page Spread, no bleed ................................................................. 15.75 x 9.875Full-Page, with bleed ....................................................................... 8.625 x 11.125Full-Page, no bleed........................................................................... 7.375 x 9.8751/2-Page Horizontal ......................................................................... 7.375 x 4.812

Digital File Requirements for Display Ads—Acceptable fi les include: High-resolution (300 dpi or higher) PDF fi les, fl attened PhotoShop fi les, Illustrator EPSor InDesign fi les packaged with all linked fonts and graphics. All images/graphics must be 300 dpi or greater. All advertising is printed web-offset. Follow SWOP specifi cations for all materials. Changes to submitted ads are subject to additional cost to be incurred by the advertiser.

Note: on all bleed materials, keep live matter (logos/art/design elements) 1/4" inside on all four sides to allow for variations in trimming, folding and binding. Saddle-stitch bindery.

Digital File Requirements for the Vendor Focus Section Within Museum Store and Program Book & Expo Guide—Image size must be a 300 dpi, 4-color image at 2.2" x 1.5". Image must be of product only—no company logo, promotional text or contact information may be in the image.

Cancellations—Written notice of cancellation must be received by the reservation deadline for that issue.Multiple insertion contract cancellationswill be charged the difference of theone-time rate for ads already printed. If written notice is not given, or it is received after the due date, a 25% cancellation fee will be applied for the cancelled ad. For multiple insertion contracts, this fee will be calculated at the one-time rate. See contract for additional contract terms.

ADVERTISING SALESMary Petillo, Ad Sales ExecutivePhone: (503) [email protected]

Diana Grossarth, Account ExecutivePhone: (503) [email protected]

Skies America Publishing Company9655 SW Sunshine Ct, Ste 500, Beaverton, OR 97005Fax: (503) 520-1275

SEND MATERIALS TO:Cindy Pike, Production CoordinatorPhone: (503) 726-4960 Email: [email protected] Address*Server/Host: ftp.skies.comPassword: skiesadsConnect using FTP with TSL/SSLPath/Directory: MuseumStore

*Do not include spaces or symbols except underscores ( _ ) in fi le names. Search Internet for free fi le transfer or FTP software. Our FTP site cannot be accessed via the Internet.

iPad Enhancements

VIDEO:Videos cannot exceed 120 seconds.

Note: If interested in video or animation please contact us for specs: Alex Rullo, [email protected]

AUDIO:Audio cannot exceed 30 seconds.

PHOTO GALLERIES:Photo Galleries can include up to 5 images. The images must be photos, not additional advertisements. Images should be 300dpi, RGB color, JPG, PNG or tiff format. Supply layout to show correct order of images in gallery.

WEB ELEMENTS:Web elements point to URL provided by the advertiser. Flash does not work on the iPad. The only navigational tools are the ones built into the site. Web content is the legal responsibility of the advertiser. This content is only available when the reader is online.

CONTACT: Mary Petillo, (503) 726-4984, [email protected] or Diana Grossarth, (503) 726-4986, [email protected]

Page 15: MSA Media Kit 2014

EXTEND THE EXPERIENCE