MSc Innovation Management

Ed Nijssen / Hans Berends

School of Industrial EngineeringB

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Product Development as Business Process

• Sequence of controllable activities: idea generation, feasibility testing, development, launch

• Key performance measures: • Product and market performance• Time (time-to-market, timing of product launch)• Costs

Challenges for NPD as Business Process

• Only 1 in N new product ideas succeeds• Why?

− Uncertainty concerning product, technology and market− Success follows after setbacks, detours, iterations, learning− Integrating functions and departments is difficult (R&D,

marketing, manufacturing, procurement etc)− Developing radical new products is hard due to lack of

willingness to cannibalize investments, routines, sales

• Trends− Shortening product life cycles− Crowd sourcing− Managing external collaborations− Increased interrelatedness of products, services & business

models

Current Developments: Open Innovation

New Products/Services

Science &TechnologyBase

DevelopmentResearch

The Market

closed innovation

Internal Technology Base

ExternalTechnologyBase

LicensingTechn. Spin-Offs

Technology Insourcing

OpenMarket

NewMarket

CurrentMarket

open innovation

Source: Henry Chesbrough (2003)

MSc IM: Final Qualifications

• Academic knowledge of design, characteristics, and performance of innovation processes in technology-intensive and knowledge-intensive organizations

• Skills to analyse and redesign business processes to improve innovation performance of firms

• Communication and cooperation skills to perform in a multidisciplinary context

• Ability to apply knowledge and skills in academia, industry and consultancy

MSc IM: Program Structure (1)

• Program characteristics:- All courses conducted in English- Core courses: 8 x 5 = 40 ECTS

- Core content and methodology

- Electives: 40 ECTS- 3 suggested sets of electives

- Master Thesis

Preparation (10 ECTS), Thesis work: (30 ECTS)

www.tue.nl/masterprograms/im

MSc IM: Program Structure (2)

Semester 3

Semester 2

Semester 4

Semester 1Core Courses

Master Thesis

Specialisation Courses

Electives

Thesis P

reparation

International Term

Core Courses

• New Product Development (ITEM)• Marketing & Innovation (ITEM)• Project & Process Management (OPAC & ITEM)• Human Aspects of Product Development (HPM)

• Philosophy of Management Science (AW)• Research Design, Data Collection and Analysis (ITEM & HPM)• Design Science Methodology (ITEM)• System Dynamics (OPAC & ITEM)

• New Product Development Management− Knowledge Processes & Management (ITEM)− Human Performance in Innovative Organizations (HPM)− Strategy & Technology management (ITEM)− Product Life Cycle Management (IS)− Service Engineering & Marketing (ITEM / OPAC)

• Open Innovation− Innovation Networks (TIW)− E-Business Architectures & Systems (IS)− Strategic Sourcing & Supply Management (ITEM)− Strategy & Technology Managament (ITEM)− Innovation & Intellectual property (TIW)− Governing Innovation (TIW)

• Technology Commercialization & Entrepreneurship− Technology Entrepreneurship (ITEM)− Entrepreneurial Finance (ITEM)− Service Engineering & Marketing (ITEM / OPAC)− Selling New Products (ITEM / OPAC)− Innovation & Intellectual Property (TIW)− Entrepreneurial Marketing (ITEM)

Three Optional Tracks

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Mentor system

• Potential mentors in ITEM, IS, and HPM• Select mentor at last one year before start of the Msc Thesis

Project (at the end of the first semester!)• Allocation through application; give preference for mentor• Virtual market open during block C and F• Role of mentor:

• assistance with composition of study program• advise on study• assistance with selection and preparation of thesis topic and

thesis proposal (and company if needed)• supervision of thesis project

Examples of thesis areas and subjects

• Strategic Alliances− network relationships between a research lab and technology

suppliers• Entrepreneurship

− success or failures of technopreneurs • Knowledge Management

− managing knowledge in a product development lab• Marketing

− launch of radical new products in the marketplace− Service requirements after speeding up NPD processes

• New Product Development− possibilities to reduce lead time in innovation projects

• Supplier involvement− NPD in the relationship between a hi-tech company and three

key suppliers

Options within MSc IM

• Semester abroad• for students with standard program (no deficiencies)

• Certificate in Technology Entrepreneurship• http://w3.tue.nl/en/the_university/entrepreneurship/student/master/

• Pre-doctorate certificate• for students with objective to start PhD• extra modules at PhD level, provide exemptions in PhD program• only after admission by admission board• with thesis project conducted on theoretical topic

Professional Perspectives

• Industry (& service)• R&D/New Product Development

− Staff member in R&D− Projectleader, innovation manager, director of technology

• Strategy, alliances, intellectual property• Marketing side of innovation

• Consultancy• Innovation processes• Broad range of business engineering topics

• Other, including:- Intermediairies (e.g. Syntens)- Entrepreneurship- Phd

Innovation Management: rated highest

• Innovation Management is rated highest by students on the aspects of ‘content, skills, career preparation, examinations and assessment’.  

Bron: Keuzegids masters 2011

Final comments

• Multidisciplinary and focused program• Contributions from ITEM, IS, HPM, and OPAC• The journal Technovation (2007) listed our faculty’s

research in Technology & Innovation Management in the top 5 worldwide

• Enrollment that allows for personal contact and interactive learning

− MSc IM enrolls approx. 60-70 students annually

• More information:

• http://onderwijs.ieis.tue.nl/en/ie/im

Innovation Management @ TU/e- a student’s perspective-

P.W. Polman (Pim)p.w.polman@student.tue.nl

Content

• Introduction• Why IM?• My experiences• My study build-up• A common week summarized• Conclusions• Q&A

Feel free to ask questions during the presentation!

Introduction

• 2nd year master student IM• Bachelor TBK @ TU/e (generation 2005)• Current study status:

− Wrapping up last courses− Preparing for graduation phase

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Why IM?

• Initial reason to study TBK was its wide perspective• In retrospect: maybe too broad to start working

• Continue studying!

• Alternatives to choose from:• Full master abroad• Different university in NL• Stay in Eindhoven

− already settled− 2 years of education− Technical University− in line with my interests

My experiences

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• Intensive• Master-level (no free credit courses, but not much more

difficult)• Group/project work (almost each course, usually 50% of final grade)

• Focus• Multiple themes (still relatively broad due to mandatory courses)• Specialisation through thesis & (restricted) electives• Lesser role for mathematics & statistics• Articles are the main source of knowledge

• Fun & Rewarding• More challenging projects• More interesting topics• Better grades

• General• Planning is VERY important (for AB courses & international semester)• Large number of elective courses means lots of freedom• Overall quality of master program is good

My study build-up23Collegejaar 2009/2010

Vaknaam Vakcode Type Categorie PuntenSemester 1 Philosophy of Management Science 0LM05 Verplicht C 5

Design Science Methodology 1ZM50 Verplicht AB 5Marketing & Innovation 1ZM11 Verplicht C 5International Research Project 1MS01 Keuze C 5Bestuursactiviteiten (Interactie) 1S150 Keuze C 3

Semester 2 Project & Proces Management 1CM15 Verplicht AB 5Research Design, Data Collection & Analysis 1ZM30 Verplicht AB 5Human Aspects of Product Development & Quality 1JM05 Verplicht C 5Strategy & Technology Management 1ZM40 Keuze C 5Management Accounting 1CM21 Keuze AB 5

Collegejaar 2010/2011Vaknaam Vakcode Type Categorie Punten

Semester 3 Management of Product Development 1ZM16 Verplicht C 5System Dynamics 1ZM65 Verplicht AB 5Electronic Business Architectures and Systems 1BM10 Keuze AB 5Innovation & Intellectual Property for IM 0EM88 Keuze C 5International Negotiation 1ZM45 Keuze C 3

Semester 4 Data & Process Mining 1BM46 Keuze AB 5IT Governance 1BM65 Keuze AB 5Entrepreneurial Finance 1ZM70 Keuze C 5Voorbereiden afstuderen 5Voorbereiding afstuderen 5

Collegejaar 2011/2012

Semester 5 Afstuderen 30

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A common week summarized

For 5 courses:• 4-5 lecture sessions (2 hours each)• 3-4 group work sessions (3 hours each) • 5-6 individual work sessions (2 hours each)

• Totals 27-34 productive hours, so 6-7 hours per course

Conclusion

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Choose for IM when you: Are interested in the topics of strategic innovation,

marketing, new product development, knowledge management or entrepreneurship

Enjoy working in teams on projects Prefer explanation using literature over calculation Are willing to read lots of articles

For more info on courses see: http://onderwijs.ieis.tue.nl/en/ie/master-im/1/all/

courses-msc-im-and-oml-2010-2011 pollweb current master students (very valuable)

Questions