1

MSC Malaysia:Emerging Areas of CorporationRob Cayzer, Director – Business and Market Development, MDeC

2

“We want to transform our country's economy into an innovation-driven one which focuses on three elements, namely creativity, innovation culture and high value"

MSC Malaysia Pahang Launch, 4th August 2009 (NST)Dato’ Sri Mohd Najib Tun Abdul Razak

Prime Minister of Malaysia

The New Focus is in Innovation Economy

3

Once Upon a Time, MSC Malaysia was about getting ready for investors

4

Once Upon a Time, MSC Malaysia was about getting ready for investors

But that was so 15 years ago

5Evolution of MSC Malaysia’s Strategic Driving Force

1996 1998 2000 2002 2004 2006 2008 2010 2012 2014Phase II

Capacity-Driven

Now:Market-Driven

Phase I

Initiation

• Break-out on to the world’s markets

• Focus on growth of Exports and International expansion of MSC companies.

• Wealth expansion and increased income levels

Some capacity exists•2,000 companies•Range of offerings•High capacity of funds and programmes•But limited internal resources

THE PAST MOVING FORWARD

Time to increase focus on markets and growth

• Go to market in an informed manner

• Select and push the best potential cos., products and services for target markets

• Maximise returns of time, money and effort

MDeC’s New Strategic Driving Force: Market Driven

6

World-Leading Malaysian Technology

eGov FinanceFinance

SecuritySecurityCommsComms

7

Malaysian Creativity:Your Imagination. Our Playground

Visual Effects Animation

eGames

8

Leadership in Malaysian Outsourcing: Expertise Trusted Globally

High Value

ServiceEnergyEnergy

High TechHigh Tech

FinanceFinance

9

Smart School

Telehealth

MSC Malaysia Flagship Applications

Electronic Government

Electronic Business

MyKad

10

MSC Malaysia today

11

WE HAVE IT ALL

MSC Malaysia today

12

MSC Malaysia today

13

MDeC (Multimedia Development Corporation) is the one-stop developmental agency mandated with the implementation of MSC Malaysia

Facility Evaluation(Cybercity/Cybercenter

World Class Infrastructure)

Market Study(Independent reports;

Top 3 in the World)

Request for Information(Customized information)

Experience Sharing(With Existing MNC’s in MSC)

Facilitation(Assigned Business Analyst;

Business/Financial Plan)

Sign Up(ROC, Tenancy etc.)

Getting Started

Project Coordination + Advisory Services MDeC’s Value Add Once You’re In

Human Capital Development(Knowledge-Workers

Development Institute)

Capability Improvement(Global Good Practices &Process Improvements)

Financial Assistance(Training grants)

Client Management(Day to Day Portfolio Management;

Portfolio Driven Programs)

Market Access (ASEAN, APEC & OIC)

Promotion Nurturing & Development

Facilitation(Immigration, Foreign KWs,

Business Advisory etc)

MSC MALAYSIA + Pre-pack Incentives

1414

Allow unrestricted employment of local and foreign knowledge workers.

MSC Malaysia Bill of Guarantee No. 2

MSC MALAYSIA + Pre-pack Incentives

1515

Give the freedom to source capital globally for MSC infrastructure, and the right to borrow funds globally. MSC Malaysia Bill of

Guarantee No. 4

Potential Savings through funding from the cheaper capital cost countries!!!!!!

MSC MALAYSIA + Pre-pack Incentives

1616

MSC Malaysia Bill of Guarantee No. 5

MSC MALAYSIA + Pre-pack Incentives

•Corporate Income Tax Exemption of 100% for 5 – 10 years

Pioneer

Status

•100% on qualifying capital expenditure accumulated from the first 5 years

Investment Tax

Allowance

•No duties on import of multimedia equipment

Import duty

17

A Top SSO Location On the World Stage

Source: AT Kearney, 2009

MSC MALAYSIA + Pre-pack Incentives

18April 13, 2023 www.mscmalaysia.my 18

History of more than 120 years in Malaysia.

Started its Shared Services operation with 30 jobs supporting Finance function within the group

First joined MSC Malaysia in 2002 under Shell Global Solutions

Shell Global Solutions

• Established in 1998• Technical & consultancy

supports business activities, upstream & downstream, gas & liquefied natural gas, project management

• Currently employs 400 high skilled workers

Shell Business Services Center

• Established in 2010• Activity:

Finance, HR, Downstream Customer Service, Contracting & Procurement, IT

• Currently employs 2000 FTEs, 3000 (2012)

• Additional 1,500 man supporting via outsourcing partners (AT&T, T-Systems, HP)

• Relocating to a mega centre (323,000sqft) in Cyberjaya in Q1 2011

19April 13, 2023 www.mscmalaysia.my 19

Asia Pacific Information Services• Established in 1997

• Activity: Global IT hub providing data centre, network systems applications, helpdesk support

• Started with 10 jobs in 1997 (9 foreign, 1 local)

• Currently employs 1,000 high skilled workers (95% locals)

• One of 2 Global Delivery Centres (Prague)

DHL Asia Pacific Shared Services

• Established in 2005• Activity: Finance &

Accounting, HR• Currently employs 250

people• Supports APAC & EMEA

One of the pioneers of MSC Malaysia

First received its MSC Malaysia status for Asia Pacific Information Services in 1997

20

Powering Global Excellence

21

International Leaders

22

International Leaders

23

International Leaders

Globally recognized BPO company in the world who can serve most countries in Asia

From a single HR system

24

International Leaders

The IT Giant for Asia Pacific Banking

25

International Leaders

26

International Leaders

The global pioneers in total airport automation

MADRID BARAJAS International Airport

27

SCORE+ Comprehensive Benchmark of IT Players

28

General Trend of Star Rating

29

30

31

Impact for Malaysian Businesses

Ability and willingness to adopt New World ICT Trends and

Technologieswill determine your business’s fate

32

Summary

Be an early adopter in the Global Innovation Revolution, not its victim.

Embrace the New Economic Model

33

Summary

Be The Best. Use the Best

Look seriously into MSC Malaysia Solutions

34

Thank You

Be The Best. Use the Best.Buy Malaysian