mse 2011 abu dhabi
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MALAYSIA SERVICES EXHIBITION (MSE 2011)
An event byAn event by
MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION
ABU DHABI, UNITED ARAB EMIRATES17 – 20 APRIL 2011
MEETING WITH LEAD AGENCIES AND COLLABORATORS3rd November 2010
OBJECTIVES OF MSE 2011
Brand Malaysian services by showcasing Malaysian service providers achievements in the international arena;
Gain and further enhance the visibility of Malaysian services capabilities and expertise;
Promote services from Malaysia to West Asia and surrounding regions including North Africa, Indian Sub-continent and Commonwealth Independence States (CIS); and
Provide an avenue for Malaysian services providers to network and forge strategic alliances with their potential clients or partners overseas.
DATES AND VENUE
ABU DHABI, UAE
Facts About Abu Dhabi
Abu Dhabi is the capital city of United Arab Emirates. Abu Dhabi is the second most populous city in UAE
after Dubai. Abu Dhabi is the wealthiest emirate in UAE, with
regard to GDP and per capita income. Abu Dhabi's sovereign wealth fund, the Abu Dhabi
Investment Authority (ADIA) is the world's wealthiest sovereign fund in terms of total asset value.
Around 70 percent of UAE's wealth is concentrated in Abu Dhabi.
Abu Dhabi is one of the largest oil producers in the world and significantly contributes to world's economy.
Venue : Abu Dhabi National Exhibition Centre (ADNEC) – Hall 9 & Hall 10
Hall 9 Hall 10Space : 1,000 sqm 5,505 sqmHeight : 10 meters 10 metersLength : 66 meters 66 meters
Date : 13th – 16th April 2011 (Build up)17th – 20th April 2011 (Show day)21st – 22nd April 2011 (Teardown)
EVENT PROFILE
EVENT PROFILE
8
MSE 2011
Construction & Professional
1,000 sqm (Hall 9)
City Build 2011 Leverage on
exhibition track record (publicity
& visitor)
Non Construction
5,505 sqm (Hall 10)
Seamless
1 design Flow of traffic Connected
EVENT PROFILE
Hall 9 (together with City Build 2011) will showcase:
EVENT PROFILE
CONSTRUCTION – 30 companies
PROFESSIONAL SERVICES, ENERGY AND POWER GENERATION – 30 companies
Hall 10 will showcase:
EVENT PROFILE
OIL & GAS – 20 companies
INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) – 20 companies
ENVIRONMENT MANAGEMENT SERVICES – 10 companies
SPECIALISED TRAINING & BUSINESS SERVICES – 10 companies
CityBuild Abu Dhabi 2010
CityBuild Abu Dhabi 2010
VISUALS OF VENUE
VISUALS OF VENUE
VISUALS OF VENUE
VISUALS OF VENUE
VISUALS OF VENUE
VISUALS OF VENUE
VISUALS OF VENUE
CityBuild Abu Dhabi 2010
CityBuild Abu Dhabi 2010
CONCURRENT EVENTS
The following programmes will be organised during MSE 2011:-
International Business Partner Meetings
Roundtable discussions
SUNDAY, 17 APRIL 2011 (DAY 1)
10.00am : MSE 2011 opens to visitors
7.00pm : End of Day 1 of MSE 2011
MSE 2011 PROGRAMME
MONDAY, 18 APRIL 2011 (DAY 2)
10.00am : MSE 2011 Opening Ceremony (by Invitation)
: Tour of Exhibition
: Reception for guests
7.00pm : End of Day 2 of MSE 2011
MSE 2011 PROGRAMME
TUESDAY, 19 APRIL 2011 (DAY 3)
10.00am : MSE 2011 Opening Ceremony (by Invitation)
10.00 am – 5.00 pm : International Business Partner Meetings
: Reception for guests
7.00pm : End of Day 3 of MSE 2011
MSE 2011 PROGRAMME
WEDNESDAY, 20 APRIL 2011 (DAY 4)
10.00am : MSE 2011 opens to visitors
7.00pm : End of MSE 2011
MSE 2011 PROGRAMME
ORGANISATION OF PARTICIPATION
1)Cluster leaders – Ministries & government agencies↓
2)Collaborators – associations & institutions↓
3) Exhibitors – companies / services providers
ROLE OF LEAD AGENCIES
To assist in the recruitment of Malaysian exhibitors;
To help promote the sector represented to foreign businessmen and trade visitors prior and during MSE 2011;
To provide inputs on Malaysia’s capabilities and expertise in the services sector for promotional purposes;
To partake in MSE 2011 and coordinate the participation of exhibitors related to the sector represented
Note: Collaborators are to assist lead agencies
CRITERIA FOR EXHIBITORS
Exhibitors should meet the following requirements:
•Export ready
•Have experience in exporting their services
•Capacity and capability to export
ORGANISATION OF PARTICIPATION
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
1 Professional Services, Energy and Power Generation
- Engineering - Architect - Interior Design - Urban Planner - Landscaper - Energy and Power Generation- Others
Lead AgencyProfessional Services and Development Corporation (PSDC)
Collaborators (7)• Malaysia Design Council (MDC)• Malaysian Institute of Architects (PAM)• Malaysia Structural Steel Association (MSSA)• Board of Architects Malaysia (BAM)• Malaysian Institute of Interior Designers (IPDM)• Tenaga Nasional Berhad (TNB)• Malaysia Energy Centre (PTM)
ORGANISATION OF PARTICIPATION
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR2 Oil and Gas Lead Agency
Malaysian Oil & Gas Services Council (MOGSC)
Collaborators (2)• Offshore Structure Fabricators Association of Malaysia (OSFAM)• Association of Malaysian Oil & Gas Engineering Consultants
(MOGEC)
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
3 Construction and Related Services
Lead AgencyConstruction Industry Development Board Malaysia (CIDB)
Collaborator (1)• Master Builders Association Malaysia (MBAM)
ORGANISATION OF PARTICIPATION
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
4 Information & Communication Technology (ICT)
Lead AgencyMultimedia Development Corporation (MDeC)
Collaborators (3)• The National ICT Association of Malaysia (PIKOM)• New Entrepreneur Forum (NEF)• Technopreneurs Association of Malaysia (TeAM)
ORGANISATION OF PARTICIPATION
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
5 Specialised Training & Business Services
Lead AgencyMATRADE
Collaborator (1)• Bank Negara Malaysia
ORGANISATION OF PARTICIPATION
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
6 Environment Management Services
Lead AgencyMATRADE
ORGANISATION OF PARTICIPATION
NO MALAYSIA INFORMATION COUNTER
ORGANISATION
1 1)Malaysia External Trade Development and Corporation (MATRADE)2) Malaysia Industrial Development Authority (MIDA)3) Ministry of Tourism Malaysia 4) Malaysia Airlines System (MAS)
ORGANISATION OF PARTICIPATION
TIMELINE OF RECRUITMENT OF EXHIBITORS
Description Timeline
Application of participation Closing date:6th December 2010
Lead agencies will be updated and to comment on suitability of Regularlyparticipants
• New venue – Abu Dhabi
• Focus on industry related services i.e. professional services, construction, oil & gas, ICT, environment management services and specialised training & business services
•Co-located within CityBuild 2011 & leverage on exhibition track record (publicity & over 34,000 visitors)
Highlights of MSE 2011
THANK YOU
SERVICES SECTION , MATRADELEVEL 15, MENARA MATRADE,JALAN KHIDMAT USAHA, OFF JALAN DUTA50480 KUALA LUMPUR
Contact Person : Pn. Roseliah TahaTel : 03 – 6207 7130Fax : 03 – 6203 7260Email : [email protected]