mslgroup emea energy newsletter november 2012
TRANSCRIPT
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ENERGY
NEWSLETTERVolume 1 - Issue 2 | November 2012
INSIDE THIS ISSUE
PAGE
03Introduction
PAGE
07Flip-flopping on nuclear energybodes ill for Japans future
Popular opinion in Japan is rapidly turning anti-nuclear. The
Government tries to reflect this in its energy policy but has run into
major opposition inside and outside of Japan.
PAGE
04MSLGROUP canmake the difference
Poland heading fornuclear power will it work?
While Germany is implementing its phase out from the
nuclear program and Japan has just announced its decision
to close its reactors too, Poland is simultaneously preparing
to launch its first nuclear power plant by the end of 2023.
PAGE
21New Italian National Energy Strategy:its time to join the conversation
In a difficult and uncertain macroeconomic scenario,
all the countrys efforts must be geared towards
the resumption of sustainable growth.
PAGE
18
18 months on from Fukushima,what does Europes energy future look like?
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Contents
Introduction 03
MSLGROUP can make the difference 04
Where we are 06
Flip-flopping on nuclear energy bodes ill for Japans future 07
UKs energy future post-Fukushima 10
Turbines in troubled waters 12
Germanys Energy Shift:
Does less haste mean more speed? 14
Post-Fukushima issues for Frances energy transition 16
New Italian National Energy Strategy: its time to join
the conversation 18
Poland heading for nuclear power will it work? 21
How could Europe save more energy? 23
The Dutch energy landscape: towards a hybrid policy? 25
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18 months on from Fukushima what does Europesenergy future look like?
As 2012 draws to a close, there is time to pause and reflect on how the tragic
events 18 months ago at Fukushima have changed the nature of the worlds
energy market and nowhere more so than in Europe. At a time of such profound
change, one might have expected a unanimity of approach particularly given
the dirigiste nature of the European Union but a quick review of the European
landscape reveals that, on this occasion, nothing could be further from the truth.
Almost every country in the European Union has a unilateral, seemingly
un-coordinated and often contrary position in respect of energy policy and their
reaction to Fukushima has only amplified this. For example, Germany, which
has always been sceptical of nuclear energy, boldly came out and committed to
closing its fleet of reactors in record time, pinning its hopes on developing its
leadership in renewables to plug the gap. With nuclear accounting for nearly 18%
of demand, that is a big gap to fill.
By contrast,there are countries like the UK and Poland, that remain quite bullish
on nuclear. Yet the UKs nuclear programme is faltering, due to the Governments
resistance to helping underwrite the associated costs and the reluctance of theprivate sector to commit to such huge and uncertain liabilities. You even have the
bizarre situation in Sweden where environmental pressures have called the future
of hydro power, hitherto the poster child of green energy, into question.
Welcome, therefore, to MSLGROUPs latest energy newsletter where some of my
learned colleagues have lifted the curtain on how Fukushima has shaken up the
European energy landscape. There are no easy solutions, especially in this era of
carbon reduction, and it is also clear that there is no single answer. Undoubtedly,
there needs to be some hard headed decision making at the highest level to
give direction and leadership in this critical area. Whatever happens, it is pretty
clear that communications professionals will be kept busy for decades to come,
explaining the impacts and outcomes to consumers and citizens alike.
Nick Bastin
Managing Director, Capital MSL,
Head of Energy, MSLGROUP EMEA
Introduction
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MSLGROUP can make the difference
MSLGROUP is one of the worlds top five PR and events networks,employing more than 3,400 people in 22 countries around the world.
We are Publicis Groupes speciality communications and engagement
group, advisors in all aspects of communication strategy: from
corporate PR to employee communications, from public affairs to
reputation management and from crisis communications to event
management.
We work for a quarter of the top-100 most valuable brands globally.
Specialist expertise
MSLGROUPs EMEA Energy Practice is a leader in advising companies
from Europe and around the world on communications issues in the
energy sector. Across 15 countries and offices, our European network
supports clients that range from large publicly listed Fortune 500
organisations, to small, privately held companies. We currently advise a
third of the energy companies in the Eurotop 100.
We offer in-depth sector understanding
Ourteam
Anders KempeRegional president MSLGROUP EMEA
Chairman JKL Group
Nick BastinHead of MSLGROUP EMEA Energy Practice UK
Per Ola BossonSweden
Alessandro ChiarmassoItaly
George GodsalUK
Pierre-Samuel GuedjFrance
Fromwell head Towall socket
Fromnuclear Torenewable
Fromcrisis Totalent
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SuperCritical
Carbon
Carbon
Emissions
BiodieselDrilling
Drilling
Fracking
Fracking
Wind
Renewable
Renewable
Sustain
ability
Sustainability
Sustainability
Sustainability
Regulation
Regulation
Responsibility
Water
Water
WaterTalent
Talent
Fukushima
Fukushima
Financing
Financing
Financing
FinancingFinancing
Coal
Coal
NIMBY
NIMBY
NIMBY
NIMBY
Deepwater
Deep water
Deep water
License to operate
Licensetooperate
Licenseto operate
License to operate
We can help to
manage the risks
Holistic communications solutions
With both breadth and depth of energy communications expertise in
Europes key markets, we share the belief that effective, best practice
communications can deliver value to stakeholders across the energy
value chain.
We also understand the key communications issues that keep energy
companies awake at night:
If you want to find out more about the work we do, or enquire as to how
we might be able to help, dont hesitate to contact a team member in
your market or contact Nick Bastin at [email protected]
Ourteam
Creativity Corporate
Brand
Digital/
Social media
Talent
Public affairs
and regulatory
relations
Investor
relations
M&A, IPO,
restructuring
Crisis
We look at the bigger
picture in the context of
energy market issues
We help energy
organisations to find
better ways of
communicatingcomplex messages to
multiple stakeholders
often across multiple
markets
We deliver creative
solutions that drive
greater engagement
with key audiences
Florian WastlGermany
Peter SteereBrussels/ Sweden
Pawel TomczukPoland
Erik MartensNetherlands
Lotte GladNorway
Helmut KranzmaierGermany
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Where we are
MSLGROUP Oce
Aliate Oce
VENEZUELA
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PERU
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UNITED
KINGDOMIRELAND
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Flip-flopping on nuclear energybodes ill for Japans futureJapan has gone back to the drawing board on whether to let nuclear power stay inits energy mix. Japan is in desperate need of a more serious debate on its energy
future. It must bring to the table representatives from all ends of society.
The Cabinet eventually approved
the new energy plan on Sept.
19. But it had dropped the core
reference to the 2040 deadline
in a separate document. In other
words, Japan has gone back to the
drawing board on whether to let
nuclear power stay in its energy
mix.
Popular opinion in Japan is rapidly
turning anti-nuclear. The Government
tries to reflect this in its energy policybut has run into major opposition inside
and outside of Japan. The result is a
zigzagging course, which is creating
huge unpredictability about Japans
future nuclear policy. This limbo
situation threatens to be even worse
than either switching off all nuclear
reactors or keeping them online.
On 14 September 2012, the Japanese
Government presented to the public a
new national energy strategy. This long-awaited plan included the objective of
eliminating nuclear power by 2040.
This came as no big surprise as recent
surveys are showing that a majority of
Japanese favor an exit from nuclear
energy in the long run. Each Friday, tens
of thousands of people demonstrate
against nuclear power in front of the
Prime Ministers residence and this
has been going on for several months.
Japan has not witnessed a larger public
movement than this since the student
riots in the 1960s.
Only one week after 14 September,
however, hopes for a nuclear-free
Japan were dashed. In the face of
strong opposition from the business
community, municipalities andprefectures that host nuclear reactors
and fuel reprocessing plants, and from
the United States, Great Britain and
France, the Japanese Government
decided to backtrack on its initial
aspirations.
The Cabinet eventually approved the
new energy plan on 19 September. But
it had dropped the core reference to the
2040 deadline in a separate document.
In other words, Japan has gone backto the drawing board on whether to let
nuclear power stay in its energy mix.
This zigzagging on policy has left many
in and outside Japan scratching their
heads. Both proponents and opponents
of nuclear energy are equally frustrated
because neither groups concerns
are being properly reflected by the
Governments wavering course. The
worst long-term damage, however, is
probably being caused by the shaken
belief that Japan has a predictablefuture in energy.
Jochen Legewie [email protected]
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Japan needs to develop its own
approach in a political environment
that lacks a history of long-term
public discussion of nuclear
power as Germany had, and which
faces significant differences with
Germany in terms of geography,
geopolitics and other conditions.
The announcement of the new energy
strategy on 14 September was filled with
contradictions and ambiguities from the
beginning.
While aiming to close nuclear power
plants by the end of the 2030s, the
strategy allows work on plants already
under construction to continue. It also
calls for shutting down all reactors while
the reprocessing of spent fuel shall
continue. Likewise, the goal of tripling
electricity output from renewable
energy sources by 2030 sounds hollow
because the Government does not offer
any plans for generating the funding
required to do so.
In addition to these factual
contradictions, members of Prime
Minister Nodas Cabinet have been
making inconsistent remarks over
the past weeks. On 13 September the
Government announced its plan to shutdown the Monju fast-breeder reactor.
Five days later it insisted that research
and development activities at Monju
would continue.
On 17 September, Chief Cabinet
Secretary Fujimura even told a
news conference about plans to
decommission three nuclear reactors
in Fukui Prefecture only to retract the
remarks a few hours later on the same
day.
The ambiguity of the Government policy
is best shown by the following remarks
of Japans trade minister, Whether we
can become nuclear-free by the 2030s
is not something to be achieved only by
policymakers. It also depends on the
will of electricity users, technological
innovation, and the international
environment for energy in the next one
or two decades.
What remains for the time being is a
temporary victory by the formidable
coalition of pro-nuclear interest groups.
But as long as unpredictability and
immature communications continue
to shape energy policy and public
perception at home and abroad, there
will be no real winner.
Japan is in desperate need of a more
serious debate on its energy future.
The Government should take the lead
in creating a proper framework andtimeline for this debate. It must bring to
the table representatives from all ends
of society, including the growing group
of outspoken nuclear opponents.
Maybe, Japan should borrow a
page from the book of the German
Government. Right after the Fukushima
disaster, the German Government
installed the so-called Ethics
Commission, made up of famous
and highly respected individuals
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from academia, the church and other
parts of society, including a business
representative, to discuss the nations
future nuclear policy. It later provided
chancellor Merkel with the perfect
blueprint legitimising Germanys
nuclear exit.
Japan needs to develop its own
approach in a political environment
that lacks a history of long-term public
discussion of nuclear power as Germany
had, and which faces significant
differences with Germany in terms
of geography, geopolitics and other
conditions.
But it is clear that Japan cannot afford to
keep zigzagging on energy policy much
longer. If it continues, the fears of both
sides in the nuclear debate might come
true.
On the one hand, the continuedunpredictability in policy will likely make
energy-intensive businesses leave
Japan. It will effectively dampen any
further exports of nuclear technology
while preventing the development of a
strong new industry around renewable
energies at the same time. It will even
worsen relations with the U.S. and
other Western allies that want Japan to
stick with nuclear power but most of all
request planning security.
On the other hand, if nuclear energy
stays, it might lead to another major
accident in earthquake prone Japan and
thus combined with above result in
the worst possible overall scenario.
Facts and perceptions need to be taken
into the equation as well. There are
many ways to do so. One would be to
start an annual international summit to
discuss the challenges and solutions
to the energy questions of today and
tomorrow. The obvious annual date
would be 11 March, with a venue in
Fukushima prefecture.
The Japanese Government owes it to
its people, and also to the international
community, to take the lead in
addressing nuclear and other energy
issues in a proactive and sustainable
way. And it must communicate its course
in a consistent and responsible way. If it
did so, Japan might even be perceivedas leading in a responsible way at
home as well as abroad.
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UKs energy future post - Fukushima?The Tsunami off the coast of Japan that led to the Fukushima disaster hashad a powerful and long reaching effect on global energy policy and itsimpact has circumnavigated the world including reaching the UK
and affecting its energy policy choices.Even prior to Fukushima,the UK was
facing some very difficult decisions;
how could its ageing fleet of nuclear
reactors be phased out and replaced
with enough new capacity to keep the
lights on? Should nuclear remain a
core component of the UK electricity
supply? What mix of fuel gave the
best blend of security of supply, cost
efficiency and would help to lower the
UKs carbon footprint; how could pricesbe kept affordable; and what was the
right balance between intermittent and
base load solutions?
Perhaps, unsurprisingly, the role of
nuclear power has been questioned as
never before, with an added irony being
that this came at a time that the UK
seemed to have unblocked a log jam in
its development of new nuclear power
stations and was well advanced in the
planning for the construction of a fleet
of up to eight new plants.
However, unlike in other countries,
like Germany and Japan, the desire to
withdraw from nuclear power has not
come from Government wilting under
popular protest, but from private sector
reluctance to commit to the projects
under the proposed terms. The swift
action taken by Angela Merkels
Government to shut down nuclear
power in Germany, was followed rapidly
by E.On and RWEs withdrawal frombidding for the Horizon consortium that
was hoping to build two new plants at
Wylfa and Oldbury on Severn.
The Government was presented
with an awkward conundrum, as the
subsequent bids from a variety of
consortiums to take over the project
have been less palatable and had
potentially included two Chinese State-
owned bidders - China Guangdong
Nuclear Power Group and Nuclear
Power Technology Corp. Although
neither of these ultimately participated
The Government was presented
with an awkward conundrum, as
the subsequent bids from a variety
of consortiums to take over the
project have been less palatable
and had potentially included two
Chinese State-owned bidders
- China Guangdong Nuclear
Power Group and Nuclear Power
Technology Corp.
in submitting a bid, it did raise the
controversial prospect of the Chinese
State being a significant shareholder in
the privatised UK nuclear industry.
This would have brought its own
communications challenges, as it
seems unlikely that the British general
public would have readily accepted
Chinese ownership in such a sensitive
area particularly when there is noprospect for reciprocity in China.
The problem is that if trusted partners,
like E.On, RWE and Areva pull out,
there is not much choice of other
suppliers who have the technical or
financial ability, or willingness, to bid,
particularly if you exclude Chinese or
Russian bidders for political reasons.
In this case, Hitachi have ridden to the
rescue by agreeing to buy Horizon
from E.On and RWE, but there is still
a complex negotiation to be had over
pricing and the financial return, with
Hitachi seemingly having to trust the
UK Government to do the right thing.
It seems unlikely that more nuclear
power stations can realistically be built
without a greater level of Government
involvement, due to the extremely long
term liabilities and costs, which are
increasingly hard for private companies
to stomach.
But the ripples of Fukushima aremore subtle than just whether the
UK should build more nuclear power
stations. The question is also, if not
nuclear, then what? With a reluctance
to be more dependent on Russian
gas and with declining production in
the UK North Sea, the options for a
robust alternative are limited. Despite
theoretical support for renewables like
wind, there is increasing push back
from communities on the impact these
have. Recent proposals for a huge wind
farm along the banks of Loch Ness
in Scotland have galvanised intense
Nick Bastin
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opposition and it is clear that thedifficult choices people need to make
about their power sources are not going
to go away.
All of these challenges will require
effective communications to help
people make the right decisions with
consumers struggling under ever
increasing energy bills, and a growing
number enduring fuel poverty, the
correlation between those choices and
politics will become ever narrower. The
Government is trapped between the
rock of deficit reduction and the need
for long term planning / financing of
these projects, if you throw in carbon
reduction targets and the hornets nest
of opposition from special interest
groups, then you can see why decision
making is often glacial.
But there is no easy way out,consumers need to be informed
about the reality that we face; with
most renewables currently unable to
meet baseload power requirements,
and requiring huge Government
subsidies to get off the ground, all of
the alternatives remain unpalatable
on one level or another. It is inevitable
that ultimately we will need a mix of
energy sources to meet our needs, and
nuclear will need to be part of that mix.
I am sure nuclear power operators, and
the British public for that matter, would
value more open and transparent
communications from the Government
on how these plans will affect them,
and they will need to fully understand
the costs and ramifications that those
choices will have, both in the present
but also in the future, 20 years hence.
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Turbines in troubled watersWhat will the impact be of Swedens plans to revise
the environmental permits of the countrys 2,000 hydro plants
I cant understand why Sweden is
doing this! Hydropower is necessary,
as we all know. Not only because it
is renewable - it is also needed to
regulate fluctuations in wind power
production.
These words were spoken by a
German electrical engineer, who was
astonished by Swedens plans to cut
hydropower production. Or moreprecisely, Swedens plans to revise
the environmental permits of the
countrys 2,000 hydroelectric plants.
Most hydro plants operate under
permits that are 50-100 years old and
were granted under old legislation. A
revision of the permits in accordance
with new legislation would compel
the hydro plants to meet more
stringent requirements and comply
with new environmental law principles,
including the Duty of Care, BestAvailable Technology and Polluter Pays
Principles.
The few cases in which new
environmental legislation has been
applied to hydropower have always
entailed a decrease in production.
This is due to the requirement that
a greater share of flowing water be
released alongside the turbine into
new or existing fish streams, which is
expected to improve the chance of
survival for migrating fish and mussels.
Each additional cubic metre of water
released past the turbine means lost
electricity production.
The few cases in which new
environmental legislation has
been applied to hydropower have
always entailed a decrease in
production.
A power plant required to release
a certain minimum flow alongside
its turbine has an impact on up and
downstream power plants. The ability
to use hydropower as energy storage is
restricted when flow cannot be freely
regulated.
Rewriting permits for all power
plants under todays environmental
legislation is expected to reduceproduction by 5 TWh, according to
industry body Swedenergy. Regulating
capacity the ability to store energy
in regulated rivers will also be
reduced. Others estimate that the
production decrease may be as much
as 10 TWh. Today, 65 TWh is produced
by hydropower. A crucial question will
be how environmental regulations
should be applied to the largest hydro
plants. Most hydroelectric production
is generated by the 200 largest plants;this is also where the regulating
capacity lies.
The parliamentary majority that has
pushed the plans does not care to
provide a forecast as to the size of
the production decrease it wants
the issue to be analysed by the
Government investigator who was
commissioned last June to draw up a
legislative proposal. The proposal will
be finalised by the summer of 2013.
Meanwhile, Sweden is preparing a plan
for making the entire energy supply
climate neutral by 2050. With less
Per Ola Bosson
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A further expansion of hydropower
in Sweden is also inconceivable,even in the long term. There are
unused watercourses, but they are
clearly protected by law.
hydropower, Sweden will need more
wind power. This in turn increases
the demand for regulating power
i.e., hydropower. The upshot is that
Europe can hardly count on Swedish
hydropower in any significant way to
regulate expanded wind power and
solar energy, as Sweden will need the
hydropower for its own regulation of
supply and demand. A salient point
is that Sweden has no natural gasnetwork and thus lacks the option of
using electric power generated by
natural gas as a regulating power.
The political game behind hydropower
is complicated, as it always is with
Swedish energy policy. Due to high
per capita electricity consumption,
energy is an important issue. In the
battle between various stakeholders,
certain types of energy (e.g., natural
gas) have been rejected on less
than objective grounds. It is hardly a
coincidence that the most nuclear-
friendly party the Liberal Party is
also critical of hydropower. But even
the environmental movement criticises
hydro, which it views as large-scale
and a threat to biological diversity (as if
global warming doesnt also threaten
biodiversity). Most people recognise
hydropowers great importance to
Swedens economic welfare, but
no party or group of voters actually
likes hydropower. For people livingnear the plants, its hard to like
hydro. Hydroelectric plants today do
not employ local staff but control
operations remotely from national
operations rooms. Hydropowers
advantages become evident far from
the people who live near the plants,
and this distance would be even greater
if electric power were exported.
Taken together, this all means that
the decision making process on
hydroelectric plant environmental
permits that is now underway will
most likely carry severe consequences
and entail a significant decrease in
production for existing hydro plants. It
is inconceivable that a parliamentary
majority will have a sudden attack of
remorse and admit that it forgot about
climate change.
A further expansion of hydropower in
Sweden is also inconceivable, even
in the long term. There are unused
watercourses, but they are clearly
protected by law. For safetys sake, theremaining Swedish rivers (including
four large, entirely undeveloped
Norrland rivers) are protected by both
Swedish law and the EUs Natura
2000, and the major rivers have also
been classified as National Rivers.
Watercourses are thus triply protected
from expansion. Angry opinions
are immediately heard at the mere
mention of hydropower expansion.
Neither is it possible to increase
electricity production in existing
hydroelectric plants, since production
there will be reduced by the release of
more water into fish streams alongside
the turbines.
The German electrical engineer cited
above points out that Europe will
need Swedish hydropower to regulate
all the future wind power and solar
energy. But references to Germanys or
Europes need for Swedish hydropower
fail to resonate with Swedish public
opinion in fact, such referenceshave the opposite effect. Swedes do
not want fish migration blocked by
hydropower plants just so electricity
can be exported. Neither do they
think more hydropower is needed in
Sweden hydropower already provides
nearly 50 per cent of the electricity
consumed in Sweden. So its more
enjoyable to fish for trout in Swedish
rivers, and canoeists wont have to haul
their canoes past hydropower plants.
And after all, electricity on the Nordic
market is cheaper this year than its
been in a very long time.
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Germanys Energy Shift:Does less haste mean more speed?Germanys energy shift is not only lagging severely behind schedule,it is also about to slow down even further. Ultimately, this could be a virtue
for German energy policy.
In the early summer of last year, only
three months after the Fukushima
nuclear disaster, Angela Merkels
Government dramatically overturned
its original decision to slow Germanys
exit from nuclear power, bringing the
date for the final decommissioning of
all German nuclear reactors forward
to 2022. Alongside the faster nuclear
phase-out, the Government embarked
on a hugely ambitious plan to replaceGermanys nuclear capacity with power
from renewable energy sources.
Since then, progress in Germanys so-
called Energiewende (Energy Shift)
has been painstakingly slow, with
many projects lagging severely behind
schedule. This is best exemplified
by the status quo of one of the key
pillars of the Energy Shift, i.e. the
building of offshore wind parks in
the North Sea. More than a year into
the Energiewende, decision-makers
have still not created the regulatory
environment to give investors the
financial security they require (although
a law to do this is about to be passed
at the time of writing). Meanwhile,
the state-owned Dutch grid operator
TenneT, tasked with connecting the
proposed offshore wind parks to
mainland grids, is in severe financial
difficulty. Separate deals between
TenneT and investors to secure
funding for individual projects are nowbeginning to get underway but no
overall solution to TenneTs financial
troubles appears to be in sight. As a
result of these problems, only two
small offshore wind parks have so far
been built, with a joint capacity of a
meagre 0.5 Gigawatts. According to the
Governments plans, however, offshore
wind power will have to generate a
whopping ten Gigawatts by 2020.
Whats more, the pace of the Energy
Shift is set to slow down even further
in the months ahead. This is for tworeasons: First, the strongest proponent
within the Government of a speedy
transition to renewables, environment
minister Norbert Rttgen (CDU),
lost his ministerial post in May 2012,
following a poor showing as CDU front-
runner in a key regional election. The
new man in charge of the environment
brief, Peter Altmaier (also CDU), is
determined to focus less on speed
than on feasibility. This is likely to
include a temporary strengthening of
fossil energy production. Secondly,
Germany is facing a general election in
September 2013. With energy issues
likely to dominate the election, political
parties are already beginning to stake
out their positions. As the election
draws nearer, the policy window will
close in the spring and is unlikely to
reopen until early 2014.
However, it is not all gloom: While
Peter Altmaier may be putting his
foot on the brake with regard torenewables, he has also begun to
frame the debate towards a more
pragmatic, results-oriented approach
Florian Wastl
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to the Energy Shift. As the Government
has just had to raise its green energy
levy to cover the increasing cost of
the Energy Shift, Altmaiers key focus
will be on keeping overall costs down
or, rather, of spreading them out
over a greater period of time. While
Altmaiers CDU (and, to some extent,
also the Social Democrats) will be
arguing in their election campaigns
that energy must remain affordable to
consumers, the CDUs coalition partner
FDP will emphasise the importance
of cheap energy for the continuedcompetitiveness of Germanys export-
driven economy. Only the Green Party
are likely to step out of line: They will
insist that costs are not being pushed
up by the effort to extend renewable
energy production but by a rebate for
industry which should be scrapped.
With a Grand Coalition between
Christian Democrats and Social
Democrats the most likely outcome
of the election, Altmaiers approach is
set to prevail. It is therefore likely that
Germany will experience a significant
slowing-down in the shift to renewable
energy production, but that targets,
timings and the cost of the Energy Shift
will become more realistic. Given the
inevitable extension of fossil energyproduction, however, one target will
hang in the balance more than ever
before: Germanys commitment to cut
CO2 emissions.
Only the Green Party are likely to
step out of line: They will insist
that costs are not being pushed up
by the effort to extend renewable
energy production but by a rebate
for industry which should bescrapped.
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Post-Fukushima issuesfor Frances energy transitionWe are more and more aware that we are living in a resourcelimited world. While 80% of our energy currently comes from
fossil fuels, this cannot be sustained in the future.Indeed, in a world where the need for
energy is constantly growing, fossil
energy resources are slowly being
depleted and the scrutiny of their
environmental impact dramatically
increasing, an energy transition is
necessary.
In light of these issues, the accident
at Fukushima could have been an
accelerating factor for the transition.However, in France nuclear energy is
too important and too competitive
to be replaced. Hence, its role has
not really been questioned following
the Fukushima event. Nevertheless,
for political reasons, the French
Government has had to get involved
in the development of renewable
energies. This is what lies behind
the recent announcement, during
the Environmental Conference, that
a national debate will be organised
around the energy transition and the
associated issues and that this will lead
to a new planning law before summer
2013. Seemingly, the idea behind this
declaration is to hide nuclear energy
under a carbon-free layer, forbidding
for example shale gas, to make it more
acceptable.
Whatever will be decided later this
year, the lives of companies will
undoubtedly be affected. For some
sectors, like the public constructionsector, or the renewable energy sector,
this transition will be an opportunity to
expand their activities, thanks to new
public projects and new invitations to
tender in the photovoltaic sector for
instance. For some others, such as in
the hydrocarbon sector, it will require
major changes to their activities.
All these changes lead to numerous
questions for those companies linked
to the energy transition. How will the
debate be organised and led? Who
and how will it be financed? What
regulatory framework will be used?
Companies are both the agents of
the transition and key to it. If we
want it to be successful, it must
take into account their worries and
expectations.
These are some of the questions
for which those companies that are
affected seek answers.
Companies required toenter the debate
Companies are both the agents of
the transition and key to it. If we want
it to be successful, its must take into
account their worries and expectations.
After having being left out in the latest
Environmental Conference, companies
have to be reintegrated into the
debate. Hence, the governance of the
energy transition debate to date has
to be questioned. Companies want abalanced and coherent discussion, in
particular in the debate on shale gas
and this will need to be re-examined
and involve all stakeholders.
A need for clearerinformation about funding
Once the direction has been settled,
companies expect clearer information
on whom will pay for the transition and
how it will be organised. Indeed, theGovernment has already announced
strong measures, in particular in the
automobile and public construction
Pierre-Samuel Guedj
pierre-samuel.guedj@consultants.
publicis.fr
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sectors. For example, the Governmenthas requested that in ten years time
cars should consume two litres per 100
kilometres and that one million houses
should comply with modern standards
every year. These measures have a cost
and this has led to the Government
studying the creation of a Public
Investment Bank, to support this.
Necessity of a simplifiedregulatory, tariff and fiscalframework
Finally, French companies need a
simplified and stable regulatory, tariff
and fiscal framework in order to be
competitive. Laws must make the
transition simpler. For example, in
the wind power sector, companies are
glad that the Government decided
to open a new tender, but they want
the administrative procedures to be
simplified and the tariff situation to be
fixed. In respect of energy efficiency,
companies want the publication of
decrees under development and the
Grenelle Building Plan to become
perennial.
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New Italian National Energy Strategy:its time to join the conversationIndeed, the renewal of the Italian energy sector, in theGovernments vision of things, can and must play a key role
in improving the overall competitiveness of the country system.
In a difficult and uncertain
macroeconomic scenario, all the
countrys efforts must be geared
towards the resumption of sustainable
growth.
This can only happen if there is
substantial enhancement of the Italian
economic systems competitiveness.This is the opening statement of a
public consultation document with
which the Italian Government presents
its new national energy strategy.
Its no coincidence that the energy
plan was included in the countrys
growth agenda. Indeed, the renewal
of the Italian energy sector, in the
Governments vision, can and must
play a key role in improving the overall
competitiveness of the country.
The document includes more than
100 pages of industry development
guidelines, from now to 2020, outlining
core decisions, defining objectives,
and identifying priority actions to
be implemented. Reading between
the lines, theres a determination to
assure coherence for a course of action
that will lead the country towards a
reduction of its overall energy bill as a
medium-term response to the current
state of economic crisis and leading,
and in the long run, to a secure futureof growth and development.
The plan identifies four main
objectives:
Closing the energy costs gap for
consumers and businesses, aligning
with European energy prices and
costs, including the reduction of a
price differential of over 25% for
electricity, which has a decisive
impact on the competitivenessof enterprise and on household
budgets.
Achieving and surpassing the
environmental objectives defined
by the EU Climate and Energy
Package 2020 (known as20-20-
20), decreasing greenhouse gas
emissions by 19% compared to the
18% target.
Continuing to enhance the reliability
of supply, especially in the gas
sector, and reducing dependence
on foreign countries, lowering
it from the current 84% to 67%,
saving 14 billion euros per year on
the countrys energy bills, which
currently amount to around 62
billion euros each year.
To achieve these goals, investments
of 180 billion euros are planned
in the green and white economies
(renewable energy and energy
efficiency), as well as in traditional
sectors (mains, LNG terminals,
storage, hydrocarbon production).Italy is already a virtuous country in
terms of energy efficiency:
David Sevali
and
Alessandro Chiarmasso
A key step for the implementation
of the strategy will be the
modernization of the governance
system, aiming to enhance the
effectiveness and efficiency of
decision-making processes.
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The Government intends to use
the national energy strategy
document as the basis for
extensive public consultation,
which will start with the main
players involved directly and
indirectly in the energy sector.
by reinforcing its commitment, its
aim is to achieve a reduction of 4%
compared to 2010 (-24% compared
to inertial trend for 2020). For
renewables, on the other hand, the
goal is to impact by 23% on primary
consumption with a reduction from
86% to 76% of fossil fuels, to bring
down utility bill fees. The strategy
provides for a reduction of incentive
costs, to align with European levels,a shift from renewable electricity
to renewable thermal energy and
a preference for technologies with
greater impact on the national
economic supply chain.
But what are the prioritiesfor implementing thesegoals?
The development of a competitive gas
and electricity market, fully integrated
with Europe and with aligned prices;
in particular, the aim to make Italy
the main southern European gas
hub through the construction of
LNG terminals and storage centres,
expanding import pipeline networks.
The restructuring of refining and of
the fuel distribution network, with
the aim of realising more sustainable
structures, with European levels of
competitiveness and service qualitythrough liberalization measures.
Sustainable development of domestic
hydrocarbon production, to free the
country from its dependency on
foreign suppliers, which today stands
at just under 90%.The goal would be
to increase from 8% to 16% of national
energy requirements, with investments
of 15 billion euros and about 25,000
new jobs, saving 5 billion euros on
annual energy bills. In twelve years,
Italys extraction of oil and gas has
halved, dropping approximately from
the equivalent of 24 to 12 million
tons of oil annually. Yet Italy is one of
the leading countries in continental
Europe for the reserves it has available:
The potential amount is 700 MTOE,
corresponding to the current annual
quota of 12 MTOE for a period of over
50 years. Excluding Nordic countries
with significant offshore assets, proven
Italian reserves are the largest in
continental Europe.
A key step for the implementation of
the strategy will be the modernization
of the governance system, aiming
to enhance the effectiveness and
efficiency of the decision-making
processes. Consequently, bureaucracy
will be addressed, introducing a single
authorisation, offshore protection
limits will be reformulated, and the
advisability of changing Article 117 of
the Constitution will be evaluated for
restoring the States energy expertise,
at least with regard to strategic
infrastructure.
These are the cornerstones of the draft
submitted to the Ministry for Economic
Development. The publication of
the document immediately raised
a series of criticisms, especially
from environmentalists. On the one
hand they criticise the time frame of
2012 to 2020, which they say is too
limited considering the time required
for approving and implementingmeasures, and the time that elapses
from the decision to invest to the
commissioning of works. On the other
hand, they criticise an approach that
seems to look primarily at traditional
sources (hydrocarbons) while
penalising renewables where incentives
are cut back.
The Government intends to use the
national energy strategy document
as the basis for extensive publicconsultation, which will start with the
main players involved directly and
indirectly in the energy sector. All
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Moreover, the environmentalists,
who have already spoken out
against the documents strategic
guidelines, might attempt to
leverage public opinion to delay
Government action, hoping for a
change of direction on the part of
the political forces that win the
elections.
points will be the subject of political
debate, involving regional authorities,
industries and unions concerned,thus arriving at the definition of a new
energy strategy for Italy.
This phase of public consultation
provides a key moment for anyone
who wants to play an active part in
defining the final document, bringing
their experiences to the heart of the
discussion. The communication role
will thus peak in this initial stage, when
there is still time to redefine some of
the vital steps. The duration of this
exploratory phase is yet to be decided.
Since the current Government still
has six months in office, there may
not be enough time to complete the
definition of the plan before election
campaigning begins and energy issues
start being manipulated for political
confrontation.
Moreover, the environmentalists, who
have already spoken out against the
documents strategic guidelines, might
attempt to leverage public opinion todelay Government action, hoping for a
change of direction on the part of the
political forces that win the elections.
Some key points of the draft strategy
and in particular the implementation
of a gas hub underpinning thedevelopment of a transport and
storage infrastructure network, and
increased exploitation of hydrocarbon
resources, with what this implies in
terms of exploration and development
of mining and processing plants, will
be easy weapons to field for those who
want to take advantage of increasingly
widespread and heated NIMBY
sentiments, especially as a result of
international (BP in the Gulf of Mexico)
and domestic (environmental impact
of Tarantos ILVA steel plant) pollution
scandals, which recently alarmed in the
Italian population.
If the Government wants to push
through key points of the draft under
discussion today and implement
its projects in the future, it must
engage across the board in an intense
communication campaign designed to
educate and inform local institutions
and citizens, actively involving them
in decision-making processes, whilepreventing the paralysing stand offs
that occur time and again.
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Poland heading fornuclear power will it work?While Germany is implementing its phase out from the nuclear program and Japanhas just announced its decision to close its reactors too, Poland is simultaneously
preparing to launch its first nuclear power plant by the end of 2023.That is despite huge costs and
European public opinion negatively
positioned towards any nuclear
investments.
A fast developing countrythat lacks energy
Behind every country lies a different
energy story. Polands annual demandfor energy is over 35,000 MW, and 90%
of it is fulfilled by coal power plants.
At the moment, renewable energy
sources, including theoretical shale
gas production, cant be seriously taken
into consideration in Poland for the
next two or three decades. The real
problem for the Polish energy sector
is not the dependence on coal and
the perspective of high prices for CO2
emission rights, but the modernisation
process for the old coal power units.
In May, the Polish Energy Regulatory
Office advised that after 2015 the
country may experience blackouts
due to growing energy demand. The
reason is that older power units are
being closed, rather than modernised
or replaced, and the Polish power
system may not be able to produce
enough energy to meet the increase
in demand. Furthermore, despite
Polands location, the countrys power
grids are insufficient to transit large
amount of energy from neighboringstates.
Why we need nuclear rational arguments
The Polish Government plans to build
two nuclear power plants (3,000 MW
each) for ca. Euro 20-30 billion. The
first one should be completed in
2023 and the second one connected
to the network by the end of 2035.
Simultaneously, the Government
expects to develop new power capacity
from renewable energy sources, as
The Polish Government plans to
build two nuclear power plants
(3,000 MW each) for ca. Euro
20-30 billion. The first one should
be completed in 2023 and the
second one connected to the
network by the end of 2035.
well as new coal and natural gas powerunits. The mix of those energy sources
should secure Polish demand for the
next decades. However, it is obvious
that the sudden disappearance of
6,000 MW of nuclear capacity would be
hard to replace.
Public attitudes
At the beginning of 2012 the
Government launched an information
campaign to present nuclear energyand to open the public debate about
the project. Its goal was to present
nuclear energy as a safe and efficient
technology which, despite high
initial cost of investment, will provide
inexpensive energy in the future.
Public opinion polls show that Poles
are divided: 40% of respondents are in
favor of nuclear energy, 53% against
and 7% undecided. The real challenge
arises when it comes to the location
of the future nuclear plants nearspecific communities then 63% of
respondents refuse to have nuclear in
Poland.
Marcin Roszkowski
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Will it work?
The Government and key experts are
confident in finalising the first stage
of the project by 2023 (when the first
power plant is scheduled to open).
The rational arguments in favor of
nuclear energy and stable State
financing are not the only drivers
fueling the program. The strongest
is Polands positive attitude towards
developing and modernising
the country and whats evenmore important - making it more
independent from its mighty neighbor
Russia. Every year, more and more
Poles care about the environment, but
only when it doesnt severely influence
their wallets. Nuclear energy has a
chance to be cheap while giving Poland
energy independence.
Polish nuclear energy is still in its
infancy, but all the necessary elements
seem to be in place. Recently,
Polands largest energy and energy-
related companies have signed a
partnership agreement to finance
the project, together with the State.
Also, the potential locations of power
plants have been chosen and the
Governments information campaign is
gaining momentum. So, lets hope thatfuture Governments will not waste the
huge amount of work that has already
been completed.
Photo by: ilm19 on flickr
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The European (new) deal on energy efficiency:How could Europe save more energy?According to the European Commission, the new provisionsof the Directive would achieve 15% energy savings by 2020. Other
complementary measures are expected to deliver the remaining 5%.The objective of a Directive on energy
efficiency was to support the only non-
binding target of the EU climate and
energy package, but also to contribute
to the energy transition presented in
the 2050 Roadmap.
In June 2011, the European
Commission presented its proposal for
a Directive on energy efficiency on the
grounds that the target of 20% energysavings by 2020 would not be reached
without additional measures. More
than a year after the beginning of the
co-decision procedure, the Council of
the European Union and the European
Parliament found a compromise,
after an intense debate on the level of
ambition to adopt for the text. Member
States will now have 18 months to
transpose the Directive into national
law.
Political BackgroundThis Directive was the first major energy
legislative proposal of the Commission
Barroso II and a flagship project of
the Energy Commissioner, Gnther
Oettinger. The objective of a Directive
on energy efficiency was to support
the only non-binding target of the EU
climate and energy package, but also
to contribute to the energy transition
presented in the 2050 Roadmap.
During the negotiations, manyMember States, including the acceding
countries, argued that they would not
have the financial means to implement
the energy efficiency measures under
discussion. In this regard, the Danish
Presidency of the EU (January-June
2012) estimated that the provisions
of the Directive would cost 24 billion
Euros investment per year for Member
States, but would reduce annually
by 44 billion. The final compromise
eventually took into account national
budgetary constraints and set
obligations of energy savings for both
public and private sector.
An exemplary public sector
A national 2020 target for each
Member State
According to the new provisions,
Member States will have to set a
national energy efficiency target for
2020, with the possibility to take
into account, if they wish, national
circumstances affecting their primary
energy consumption, GDP, energymix or external energy balance.
They will have to communicate their
target through action plans for energy
efficiency submitted every three years
to the Commission.
In 2014, the European Commission will
assess the European coherence of all
national targets. It may subsequently
deliver recommendations to Member
States and submit, if necessary, new
proposals to ensure the achievement of
European objectives.
Renovation of central Government
buildings for public sector
Central Government will be obliged
to acquire products, services and
buildings with high performance in
terms of energy efficiency. Regions and
local authorities will be encouraged to
follow their example. Member States
will also have to renovate annually 3%
of the buildings owned and occupied
by the Central Government. Theobligation will firstly focus on buildings
with a floor area over 500m2, and from
July 2015 to those whose area exceeds
250m2. Each Member State may
establish a National Fund for Energy
Efficiency funded annually by energy
distributors and suppliers (at the level
of the investments needed for the
renovation of public buildings).
A responsible private sector
Energy audits for large companies
All large enterprises would be required
to undergo energy audits. These audits
Henrik Bernitz
According to the new provisions,
Member States will have to set a
national energy efficiency target
for 2020, with the possibility to
take into account, if they wish,
national circumstances affecting
their primary energy consumption,
GDP, energy mix or external
energy balance.
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should begin within three years after
the entry into force of the Directive and
must be carried out every four years
by qualified and accredited experts.
Households and small and medium-
sized enterprises would be excluded
from this requirement.
Energy obligations schemes for
energy suppliers
After long negotiations in the Council,Member States agreed to establish
a mechanism requiring energy
distributors and suppliers to reach
a target of energy savings by 2020,
corresponding in volume to at least
1.5% of their average annual sales.
However, Member States get some
flexibility, regarding for example the
possibility to set incremental targets
every two years, to exclude from this
obligation industries already subject to
the EU Emission Trading System (ETS)
or to take into account energy efficiency
measures taken since 2009.
Smart meters for clients
The energy efficiency Directive
maintains the 3rd energy packages
objective to equip 80% of consumers
with smart meters by 2020, but
specifies the technical specifications
required for the use of future devices
(list of data to be available, privacy
protection, integration of consumers
production).The Directive also introduces the
obligation, subject to technical and
economic feasibility, to base the
consumer bill on actual consumption at
the latest by 1 January 2015. Billing and
information for consumers will have to
remain free of charge. This obligation
also includes access to historical
consumption.
High-efficiency in cogeneration and
heating and cooling for all
Member States shall encourage the
development of infrastructures for
district heating and cooling compatible
with high efficiency cogeneration.
They will have to carry out cost benefit
analysis to assess the possibility of
including a cogeneration unit for any
construction or renovation of thermal
power station with a power capacity
above 20MW.
The Directive also introduces a priority
or guaranteed access to the grid for
electricity produced from cogeneration.
As a previous Directive already provideda priority access to renewable energies,
Member States would have to publish
a ranking of priority sources for the
access to the network.
Next steps
According to the European
Commission, the new provisions of the
Directive would allow the achievement
of 15% of energy savings by 2020.
In the absence of a directive, theEuropean Union would have saved only
9% of energy over the same period.
Other complementary measures are
expected to deliver on the remaining
5%, such as a proposal for energy
labeling of household heating boilers,
currently under (intense) discussions.
In 2013, Heads of State and
Government will discuss the
implementation of EU energy
efficiency targets and may request the
Commission to prepare new proposals.
The Commission, on another hand,
will publish in 2014 after the deadline
for the transposition of the Directive in
national law in 2014, its first report on
the coherence of the national action
plans for energy efficiency and in 2016
another report on the implementation
of the energy obligation schemes
of 1.5% for energy distributors and
suppliers.
Finally, and outside the European
framework, the International EnergyAgency (IEA) will publish by the end
of the year its own report on energy
efficiency delivering complementary
policy recommendations.
The Directive on energy efficiency
also presents in the appendix a
statement on the EU ETS. In a
context where the current price of
carbon is low (about 7 per tonne
CO2), the European Commission
will monitor the directives impact
on industry sectors, and particularly
those exposed to a significant risk
of carbon leakage, so as to ensure
that the directives provisions
promote, rather than impede, the
development of these sectors.
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The Dutch energy landscape:Towards a hybrid policy?The current energy policy in the Netherlands is formulatedby the outgoing minority cabinet, formed by VVD (Liberals) and
CDA (Christian Democrats) and supported by the PVV (Nationalists).The energy policy has two main goals.
To curb the emission of CO2 and to
become less dependent on fossil fuels.
In order to achieve these goals, the
Netherlands have to switch gradually
to clean, renewable energy. The
Netherlands strive for a low carbon
society by 2050. This is consistent with
the energy goal of the European Union.
The EU aims to reduce CO2 emissions
by 80-95% in 2050 in comparison tothe situation in 1990. To face these
challenges, the cabinet aims to:
Work together with entrepreneurs
and researchers to develop new
energy techniques, such as bio
energy;
Reduce the use of fossil fuels by
raising the tax on energy products;
Ensure reliable and affordable
energy supply by taking care of a
balanced and cheap mix of green
and gray energy from domestic and
foreign suppliers;
Take into account nuclear energy as
a reliable energy source because it
always continues producing energy
while for example solar and wind
energy still fluctuate too much;
Stimulate innovative projects which
make energy techniques profitablein order to enlarge the opportunities
for renewable energy;
Revise existing laws and regulations
concerning the energy policy.
These laws are outdated as they are
not able to take into account new
developments.
Elections for the House ofRepresentatives
At this moment the Ministry of
Economic Affairs, Agriculture and
Take into account nuclear energys
reliability as an energy source
because it instantly produces
energy, while, for example, solar
and wind energy still fluctuate too
much;
Innovation is working on a legislative
proposal to revise the outdated laws. A
draft proposal is expected to appear in
the autumn of 2012. However, elections
for the House of Representatives have
taken place on 12 September, which are
likely to bring about a change of policy.
Beforehand, many were concerned
the results of the elections would
lead to a severely fragmented politicallandscape. In the last couple of weeks
though it turned into a close struggle
between the VVD (Liberals) and the
PvdA (Labour). This led to a result
where these parties were able to form
a majority cabinet together, while there
were few other combinations possible
with less than five parties involved.
In a way, both parties were forced to
successfully complete negotiation talks
on a new cabinet.
Negotiations on energypolicy
At this moment, the negotiations
between the PvdA and the VVD to form
a new cabinet are still proceeding.
Because of that, the shape of the
energy policy for the coming years
is not yet clear. Therefore, we sketch
a brief overview and analysis of the
energy policy chapters from the
election programmes of both parties.
VVD
The liberal VVD states in its programme
that it wants to pursue a responsible
energy policy. In order to achieve this,
the Netherlands should focus on new
energy sources, because the increasing
scarcity of fossil fuels will lead to
deteriorating competitiveness and
dependency on third countries. Besides
these considerations, a transition to
renewable energy sources will offer
opportunities to develop new economicactivities and to become a leader in the
area of knowledge and innovation.
Erik Martens
and
Timen van Haaster
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This transition however should not
be enforced or be subsidised by the
Government. It has to come from
private initiatives. The VVD does not
want to get in the way of companies and
entrepreneurs and proposes to remove
as many legal obstacles as possible
to provide them with an incentive to
innovate. Prolonged subsidies in this
area are to be abolished. Apart from
renewable energy, attention is alsogiven to nuclear energy as a relatively
clean and reliable energy source.
This point of view is under pressure at
the moment, because of the recent
negative results in the investigation on
the safety of nuclear facilities by the
European Commission. Research on
the extraction of shale gas is also an
option.
On the international level the VVD
acts out of the polluter pays principle
to achieve sustainability and energy
efficiency. It wants to enforce this
principle by continuing the system of
emission trading and compliance of
the strict international agreements.
However, realistic pricing of emissions
and a level playing field within the
European Union should be guaranteed.
PvdA
The PvdA (Labour) on the other hand
puts the emphasis mainly on climate
change and the scarcity of fossil fuelswhen dealing with energy policy. But it
also acknowledges the opportunities
for economic growth flowing from
innovation and increasing sustainability.
The PvdA wants to achieve a 100%
sustainable production of energy
in 2050. It has several plans to
accomplish this goal.
The Government has an important
role in this process according to the
Social Democrats. For example,
energy companies should be legally
forced to comply with (an annually
increasing) compulsory share of
sustainable energy in their production.
Coal plants are obliged to use biomass
for their production and new ones willonly receive permits if they store CO2.
Building permits for new buildings
should include solar panels in order to
make all new buildings energy neutral
in 2020. Other laws and regulations
should be adapted to encourage the
recycling of heat and waste, while other
ones should be abolished to foster
local initiatives.
The PvdA opposes the use of nuclear
energy. It proposes to build a power
grid and wind farms in the North
Sea, while also adapting our power
grid to locally generated energy.
They also want to set up a European
super high voltage grid to create
jobs and to increase sustainability.
Consumers should be provided with
the opportunity to invest in sustainable
energy projects. They should also be
provided with full transparency on
product chains as they consciously
choose their products based on their
origins.
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The PvdA however sees an
important role for the Government
in setting standards and
obligations for sustainability.
Another friction point is the use of
nuclear energy.
Analysis
Both parties are aiming for sustainable
energy in the future. The VVD mainly
worries about issues concerning
competitiveness and dependency,
while the PvdA focuses on climate
change and scarcity problems.
But, the ways in which the parties
want to achieve sustainability in the
future differ. The VVD is opposed
to Government involvement and
emphasises the role of companies and
entrepreneurs. The PvdA however sees
an important role for the Government
in setting standards and obligations for
sustainability. Another friction point is
the use of nuclear energy.
There are some points of agreement
too. Both parties want to get rid of
laws and regulations hindering private
initiatives. They also agree on the
opportunities for economic growth
that a transition to sustainable energy
will provide. Besides that the transition
could lead to a leading position for the
Netherlands in the area of innovation,
knowledge and sustainability.
It is uncertain how the future energy
policy in the Netherlands will look like.
One can assume that a fairly balanced
agreement based on a mutual quid
pro quo will be made because only
two parties are involved which are
approximately equal in size (VVD has
41 seats, PvdA has 38, out of a total
of 150). This may well lead to a mix of
both visions on energy policy, hence
the term hybrid policy in the title.
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