msp'17...session2 :marketing plan and strategy
TRANSCRIPT
Let’s
Session 2: Marketing Strategy and Plan
Agenda
Marketing Strategy.
Types of Strategies.
Marketing Plan.
How to make your plan?
Marketing Strategy
Segmentation
Geographic
PsycographicLife Styles
DemographicG
ender
Age
Income
Occupation
Behavioural
Target Differentiating Positioning
Segmentation
1-Geographic
• سس
In Saudi Arabia In Egypt
2-Psycographic
Life Style
AUC Cairo University
3-Demographic
Gender
Age
Income
Low Class Middle Class High Class
Occupation
4-Behavioural
In Ramadan In Eid
Segmentation
Geographic
PsycographicLife Styles
DemographicG
ender
Age
Income
Occupation
Behavioural
Target Differentiating Positioning
Segmentation
Geographic
PsycographicLife Styles
DemographicG
ender
Age
Income
Occupation
Behavioural
Target Differentiating Positioning
Differentiating
Or
Positioning
Segmentation
Geographic
PsycographicLife Styles
DemographicG
ender
Age
Income
Occupation
Behavioural
Target Differentiating Positioning
1-Vision
2-Mission
4-Brand
5-Goal
Market Share
Financial Goal
6-Action Plan
8-Tools
9-Review
Activity Time
summary
Segmentation
Geographic
PsycographicLife Styles
DemographicG
ender
Age
Income
Occupation
Behavioural
Target Differentiating Positioning
Salma Aboul Hasan
https://www.facebook.com/groups/CorporateLeaders MSPCU’17FB Group :