mssdc current projects

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Consulting architect, specialist in retail design & master planning CURRENT PROJECTS

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Current projects MARIO SANTOS STRATEGIC DESIGN CONSULTANT

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Page 1: MSsdc Current Projects

Consulting architect, specialist in retail design & master planning

C U R R E N T P R O J E C T S

TIVOLI SHOPPING | CONCEITO

26

PERSPECTIVA INTERIOR - MALL (ZONA B)

TIVOLI SHOPPING | CONCEITO

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PERSPECTIVA INTERIOR - BOULEVARD

Page 2: MSsdc Current Projects

Finding the urban solution to a successful business venture is

always a challenge.

In this project, we decided that the most appropriate would

be to abandon the typologies of "stand-alone" now so

common in this region and create a more urban object, a city

block.

This place should work as a social and urban equipment for

the resident community, apart from being be a successful

business venture that will attract the target market expected

across the region.

This is a project done in joint-venture with Saraiva e

Associados -- Arquitectura e Urbanismo.

S E T U B A L C E N T R O C O M E R C I A L E D G E G R O U P , P O R T U G A L

Page 3: MSsdc Current Projects

BM - Balonas & Menano is the result of the association

between architects Miguel Menano and Pedro Balonas, both

talented in developing excellence in architectural design in

various areas.

In their urge to build up knowhow in the area of retail design,

B M i n v i t e d M A R I O S A N T O S S T R A T E G I C D E S I G N

CONSULTANT to join them on a l imited two weeks

competition for the concept of the expansion of a shopping

center in Brazil.

The winner would be chosen according to the quality of the

proposed conceptual solution.

The Tivoli Mall,   located in the city of Santa Bárbara d'Oeste,

in the state of São Paulo, opened in November 1998, and is

one of the largest shopping and leisure centers in the region.

.

The mall has 145 stores in operation, 21 units of food and

beverage, 14 cinema theaters and several kiosks.

MARIO SANTOS STRATEGIC DESIGN CONSULTANT lead the

design team in the Concept Design phase and the team won

the competition, being awarded the full project design.

TIVOLI SHOPPING | CONCEITO

26

PERSPECTIVA INTERIOR - MALL (ZONA B)

TIVOLI SHOPPING SANTA BARBARA D’OESTE, BRAZIL

TIVOLI SHOPPING | CONCEITO

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PERSPECTIVA INTERIOR - BOULEVARD

TIVOLI SHOPPING | CONCEITO

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PERSPECTIVA EXTERIOR - FACHADA NORTE

TIVOLI SHOPPING | CONCEITO

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Fachada Deck Park (Paineis Pré-Fabricados) Fachada Principal (Fachada Ventilada ou Paineis Pré-Fabricados)

Paredes MallAcesso ao Mall Zona B pelo Deck Park (Paineis Serigrafados) Lanternim Mall Zona B (Paines Vidro Fosco Serigrafado)

CONCEITO GRÁFICO - APLICAÇÃO EM PAREDES

Page 4: MSsdc Current Projects

L U A N D A D I A M O N D SHOPPING CENTER, ANGOLA

Nuno Leónidas Arquitectos invited MARIO SANTOS

STRATEGIC DESIGN CONSULTANT to joint-venture for a

project in Angola.

Talatona is the expansion area of south Luanda and the right

location for new housing, offices, and retail complexes.

Diamond Shopping Talatona is a 34.000 m2 GLA shopping

center.

Page 5: MSsdc Current Projects

Agrokor is the largest privately held company in Croatia.

Agrokor appointed MARIO SANTOS STRATEGIC DESIGN

CONSULTANT to design a master plan and identity for a large

mixed use project in Zagreb including offices, hotels, housing

and a shopping center.

Given the location -- an old brick factory in the northwestern

edge of the city -- and the existence of a transportation hub

(out-of town bus lines and urban tramway connection) the

team explored the following ideas:

. the scheme is a natural extension of Zagreb’s city center

. the urban transportation hub creates relevant traffic and

important synergies

. the shopping center must have a strong urban character and

become part of a boulevard allowing people to walk through it

in their way to and from the new offices, housing, and

transportation stations.

Initially, we worked in Zagreb for three days, producing a

PRELIMINARY CONCEPT DESIGN package that we presented

to the client in order to obtain their feedback.

Once we had the main ideas discussed and approved we

proceeded with the CONCEPT DESIGN phase.

The CONCEPT DESIGN and identity booklet was produced in

three weeks.

This booklet is a precious tool to approach other developers,

authorities and financial partners.

A G R O K O R B R I C K F A C T O R Y Z A G R E B , C R O A T I A

Page 6: MSsdc Current Projects

C E N T R O C O M M E R C I A L E C O O P C O L L E G N O , I T A L Y

NOVA COOP is one of the largest hypermarket chains in

Piemonte and Lombardy and one of the largest cooperatives

of the nationwide COOP network.

NOVA COOP appointed MARIO SANTOS STRATEGIC DESIGN

CONSULTANT to design the concept and identity for a new

shopping center in Collegno, near Turin.

An existing project developed by NOVA COOP’s architects

and engineers PROMOGECO was the basis for the design.

There were many constraints due to the already existing

compromises regarding the structure and the planning issues.

The design team performed a design audit to the existing

project and identified the areas where we could bring

differentiating elements to the scheme.

Focusing on the circulation, making sure the public would

flow equally along the mall, we got rid of cold spots and

increased visibility and interest of commercial areas.

We created places of special interest in order to establish an

hierarchy of spaces, and introduced the idea of the foodcourt

overlooking an area where special events could take place,

like an atrium.

Because local architects PROMOGECO had already worked

on a leaf pattern for the ceramic tiles in the facade, we

explored the theme of the tree leaves and the forest as the

basis for the identity of the shopping center (Collegno is also

known for the beauty of its natural parks).

The design team established a clear distinction between

different areas based on materials ranging from the earthy

colors of the forest ground to the lighter and transparent

colors of the sky and the tree canopies.

Page 7: MSsdc Current Projects

S P A Z I O C O O P , I T A L YNOVA COOP is one of the largest hypermarket chains in

Piemonte and Lombardy and one of the largest cooperatives

of the nationwide COOP network.

It operates in the interest of their associates to whom is

committed to guarantee quality and safety in their products

and services.

Essential characteristics of the legal form of co-operation are

the mutual purpose and social interest. In fact, the profits and

reserves are indivisible and are used for the development of

the society.

NOVA COOP preserves the founding pr inc ip les o f

cooperation: associative spirit, social responsibility, solidarity

and democracy.

The client appointed MARIO SANTOS STRATEGIC DESIGN

CONSULTANT to design the CONCEPT AND IDENTITY for a

new store that would become a spinoff of their cafeteria

including a number of new services.

Given that UNESCO established 2012 as the International Year

of the Cooperatives, I decided to explore NOVA COOP’s

strengths as communicators and social players.

The company had never leveraged their intrinsic social

responsibility and democratic and ethical business principles.

I saw that as an opportunity to create a space for

communication between the company and their public as well

as among their members.

The design team created a group of different spaces-- each

one with a specific character and function -- bound by a mural

that would convey a strong message celebrating sound

business practice, social responsibility, and ethics.

Page 8: MSsdc Current Projects

Officine Meccaniche Reggiane SpA was an italian aircraft

manufacturer in the city of Reggio Emilia.

Reggiane would become famous for its agile single-seat

fighter aircraft.

When World War II erupted, Reggiane's fighters were taken

over by the Italian Air Force. Other fighters found their way

to the German Luftwaffe and to the Hungarian and Swedish

Air Forces.

After the end of WWII the Officine Reggiane were occupied

by workers who begun a conversion of the production geared

towards the civilian market, in a pattern similar to the

nationwide wave of factory occupations of the years

1920-1921.

The property of the Officine Reggiane has been unused for a

number of years and is located very close to the heart of the

city.

The municipality of Reggio Emilia has commissioned a plan to

develop this part of the urban space devoting the area of

Officine Reggiane to mixed use occupancy (offices,

education and commercial).

A joint venture of very influential companies in the north of

I t a l y i n v i t e d M A R I O S A N T O S S T R A T E G I C D E S I G N

CONSULTANT to set up a design team to lay down a quick

master plan addressing the major planning highlights for

what could be done to develop this area.

This plan was presented to the authorities as a base for

discussion of further development steps..

 

R E G G I A N E , I T A L Y

Page 9: MSsdc Current Projects

L U A N D A C I D A D E F I N A N C E I R A , A N G O L A

CAIS DE DESCARGA

AREA DE SERVIÇO

FOODCOURT

LOBBY

ACADEMIASUPERMERCADO

CAIS DE DESCARGA

AREA DE SERVIÇO

DESIGN AUDIT

FINICAPITAL - Investimentos e Gestão SA -- a holding

company founded in 2008 based in Angola appointed a local

architect to design CIDADE FINANCEIRA, a 25.000m2 office

complex for banks and other financial institutions in Luanda.

The project also includes a convention center, a business

school, and 4000m2 of commercial space.

FINICAPITAL appointed MARIO SANTOS STRATEGIC DESIGN

CONSULTANT to improve the commercial spaces both

operationally and functionally.

I worked on site during one week to understand the

constraints of the project and the client’s needs and then

identify design opportunities.

The outcome was delivered in the form of a presentation that

identifies the strengths and weaknesses of the existing project

and suggests ways of improving the quality and the efficiency

of the commercial areas, aiming at obtaining a commercial

product adjusted to the market of Luanda.

Understanding the characteristics and the needs of the market

is an important issue for the quality of our work.

Whenever possible, I prefer to work on site, together with the

client, to make sure we address all relevant subjects.

Page 10: MSsdc Current Projects

A joint venture of italian investors entered a public

international competition for the acquisition of 1.150.000 m2

land in the Cape Verdean isle of Maio.

The land is part of a total area of 770 hectares, of which

three quarters are intended for tourism occupation and one

quarter for environmental and landscape protection.

The investors appointed MARIO SANTOS STRATEGIC DESIGN

CONSULTANT to assist them in the negotiation process and

provide all the necessary information for the competition

master plan and assistance to the feasibility analysis,

including creating an identity and presenting the project to

the Prime Minister and Governmental Agencies of Cape Verde

as well as to other potential international investors and press.

The team focused on identifying the best ways of enhancing

the local culture and provide the community the best

possible benefits of this investment, within the frame of the

responsible tourism values.

Flores do Maio will pursue the objectives of the Ministery of

Economy, Growth and Competivity regarding the absolute

need of reducing dependence on fossil energy sources by

creating the conditions that allow implementation of

alternative energy systems.

The team believes this can be achieved along three main

directions:

- by creating rain water retention devices, and planting low

maintenance vegetal species, therefore reducing the need for

the production of desalinized water and respective energy

bill;

-by creating shaded landscaped spaces protected from the

wind and implementing systems of natural ventilation, thus

reducing the energy bill of air conditioning;

by creating diversified interesting outdoor spaces, inviting to

walk and ride a bike around instead of using a car. Also, by

creating the infrastructures that will allow the use of

electrical means of transport charged from solar or wind

energy sources, thus reducing the mobility energy bill.

Due to the abundance of space, outdoor activities will be one

of the strengths of the touristic offer, revealing the culture of

this development.

Zona de Desenvolvimento Turístico Integral

de Sul da Vila do Porto Inglês

Área global de Intervenção

Fase 1 + H1Fase 2Fase 3Fase 4Fase 5 + H2Total

Área131.341 m87.117 m

87.965 m77.092 m

2116.483 m2500.000 m

2

2

2

2

F L O R E S D O M A I O , C A P E V E R D E

Zona de Desenvolvimento Turístico Integral

de Sul da Vila do Porto Inglês - Fase 1

3d

3d

3d

3d

Page 11: MSsdc Current Projects

C A T U M B E L A S K Y C I T Y M A S T E R P L A N , A N G O L A

Master plan for 104ha of land near the airport of Catumbela,

Angola in partnership with NUNO LEÓNIDAS ARQUITECTOS.

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Page 12: MSsdc Current Projects

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S A L A I R P O R T R E T A I L A N D L O G I S T I C S M A S T E R P L A N , C A P E V E R D E

Master plan for a plot of land near the airport of Sal, Cape

Verde in partnership with NUNO LEÓNIDAS ARQUITECTOS.

Page 13: MSsdc Current Projects

TIVOLI SHOPPING | CONCEITO

26

PERSPECTIVA INTERIOR - MALL (ZONA B)

TIVOLI SHOPPING | CONCEITO

25

PERSPECTIVA INTERIOR - BOULEVARD

Page 14: MSsdc Current Projects

The Developer’s Architect: Design with a Business View

www.mariosantosdesign.com

Copyright Mario SantosCopyright Past projects photos Sonae Sierra