mssg consumer consent
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Welcome to the World of Consumer
Consent
My Support Services Group, LLC. Digital Self Service Platform
Digital adds value Complete marketing solution for your customers
Measureable marketing ◦ (mobile vs. mobile OR mobile vs. other)
Targeting and segmentation of customers
Quick Results – How fast can they get users signed up and following?
Immediate Flexibility on Promotions/Alerts
Easy to use
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Full Service Digital Marketing
Mobile Mobile marketing database
development SMS Marketing – Full service and
white label Applications (iPhone, Android,
Blackberry) Mobile Landing Pages WAP site building Mobile Advertising, (SMS, &
Mobile Web)
Social Matching businesses to the
right social sites Create positive social brand
presence Site building Site management Customer service
improvements Regular postings
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Mobile Leveraging Social Media
How To Position DigitalOpen dialog between a business and their users
Does not require spontaneity from user
Fill immediate needs or long term needs of any business
Most flexible form of marketing
Viral Marketing/Loyalty programs
Highest ROI of any form of marketing
Digital Basics
Social Media Management
Full integration into 34 social media websites
550M people on Facebook alone
Combine all social media into one space
Consulting on execution of strategy
Widget creator to bring more people into your database
SMS (Text Messaging)
90% of Americans have cell phones
95% of all phones support SMS
95% Open rate for marketing text messages
On average, messages are opened within 4 minutes of receiving text
Simplicity is key, can contain a link to a mobile web page (WAP) or application download
Limited to 160 characters
SMS marketing requires users to “opt-in”
To get permission, consumers text a key word to a short code, or info is gathered via a landing page (i.e. “Get special offers on your cell phone! Text the word ‘steak’ to 12345.”)
A confirmation message is sent back to the consumer telling them the frequency that they will receive messages and how to opt-out.
More on Text Messaging
SMS Mobile CouponExample:
Mobile Web (WAP & MMS)
70 Million Handsets in the US support the mobile web
Average person spends 2.7 hours PER DAY using WAP (computers average 2.1 hours per day)
Much more interactive and rich experience than SMS
Includes graphics, “click-to-call”, search features, etc.
Can be connected through SMS link
Similar Function to Regular Web Site
Mobile Web (WAP)
Downloadable Application
75 Million Handsets can download applications
The most interactive experience with the most segmentation -> highest response rate
Includes graphics, “click-to-call”, limited search features, video streaming, games, etc.
Can be downloaded through SMS link or App store
Enhanced coupons (thorough click-through info), plus most accurate location targeting
Mobile App
Questions on Digital Marketing?
Michael SnyderMobile Marketing Specialist
Fort Lauderdale, FL305-600-7729
Robert SeitzCTO
Fort Lauderdale, FL954-892-6121
Contact Info:
My Support Services Group, LLC is a full service mobile solution (SMS, MMS, WAP, APP)
Our platform has created and deployed over 50,000 mobile marketing campaigns
Self service SMS & MMS platform (gotocontact.com)
Full integration into 34 social media websites Total Digital Solution
Customers On Our Platform Have Included:
Industries Using Mobile
Restaurants Retailers Athletic product
manufacturers Wireless companies Publishers Auto manufacturers Consumer packaged goods Consumer electronics Sports teams Travel & Entertainment
Financial services Insurance companies Casinos Pharmaceutical Viral organizations Non Profit Search engines On line auctions Political campaigns On line retailers