mstccu - b&m - introduction to marketing
DESCRIPTION
Microsoft Techclub Cairo University Business and Marketing Workshop Introduction to MarketingTRANSCRIPT
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Welcome to your 1st Session
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Introduction to MarketingPREPARED & PRESENTED BY
MOETAZ REFAAT
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Agenda
1. What is Marketing
2. Philip Kotler
3. Branding V.S. Marketing
4. Role of Marketing
5. Market Analysis
6. Product life cycle
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Philip Kotler
The world's foremost expert on the strategic practice of marketing
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WHO?
• American Marketing Author• Consultant and Professor• Over 40 Books for Marketing• Principles of Marketing & Marketing 3.0
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Branding V.S. Marketing
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Branding V.S. Marketing
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VIDEO“What is Branding”
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Role of Marketing
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Marketing Mix
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4P’s
Pric
eProduct Place
Promotion
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Blood Donation
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Market Analysis
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Market Research
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Defines The Problem
Collects DataAnalyses andInterprets Data
Conclusion
Implement The Research
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Market Segmentation, Targeting & Positioning
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Segmentation
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Geographic Segmentation
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Demographic Segmentation
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AGE
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INCOME
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Psychographic Segmentation
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Targeting
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Positioning
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For (target customer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that is, compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation).
Positioning Formula
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Product Life Cycle (PLC)
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Summary
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Any Questions