MARUTI SUZUKI

SWOT

Analysis

VISION

Maruti Suzuki Vision 2011

•“The Leader in the Indian Automobile Industry

•Creating Customer Delight and Shareholder's Wealth”

MISSION

MISSION 360

• Modernization of the Indian Automobile Industry.

• Developing cars faster and selling them for less.

• Production of fuel-efficient vehicles to conserve scarce resources.

• Have a consolidated market cap of 60% by the year 2014.

WHAT’S NEW

New Releases

Cars• Kizashi

• Ertiga

Technology• K10 Technology

• Product Variations in several old models.

KIZASHI

Ertiga

THE NEW SX4

HYBRID

SWOT

Analysis

Strengths

• Contemporary Technology

• Application of Japanese Managerial practices

Strengths

• First Mover Advantage

• Government Share position counted up to 15%

until the year 2011.

Strengths

• Brilliant HR Organization

• A wonderful working culture

• Well Co-ordinated Ancillary-Manufacturer relationship

WEAKNESS

Weakness

• Still depends upon SUZUKI COPORATION

JAPAN for Tech. Support.

• “Poor Man’s Car”

Weakness

• Bureaucracy

• Technological disadvantages over

German/Korean Counterparts

Opportunities

• EVO Technology

• Brilliant Distribution network/After-

sales/pricing strategy

• Entry into mixed fuel category.

Opportunities

• Competitors lack economies of scale.

• Creation of new Luxury/Sports class.

MARUTI-SUZUKI CERVO

THREAT

Threats

• New Entrants like

Nissan, Renault, Volvo, VW, Force

India, Skoda etc.

• New Market Structure

• Govt. Share hold.

Threats

• Fuel Restrictions

• Old competitor

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