mtac briefing
DESCRIPTION
MTAC Briefing. Intelligent Mail – Importance and Vision February 5, 2003. IMAQ. Charles Bravo, Sr. V.P. Intelligent Mail and Address Quality (IMAQ) Gary Reblin, Manager IMAQ Planning and Standards. USPS Objective. Intelligent Mail and Address Quality. - PowerPoint PPT PresentationTRANSCRIPT
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Intelligent Mail – Importance and Vision
February 5, 2003
MTAC Briefing
Charles Bravo, Sr. V.P. Intelligent Mail and Address Quality (IMAQ)
Gary Reblin, Manager IMAQ Planning and Standards
IMAQ
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USPS ObjectiveIntelligent Mail and Address Quality
Transformation Plan – “The Postal Service must find ways to use existing resources to
generate new revenues to offset anticipated losses from electronic diversion. Our
products and services must also be flexible enough to adapt to 21st century technological
advances.”
• Leverage existing infrastructure to provide information
• Pursue value-added services and enhance current product offerings
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Example
Sample code location
Intelligent Mail and Address Quality
“One Code Vision”
Vision
Use one code on a mail piece to uniquely
identify and track that mail piece
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Existing Market Research has provided insight into mailer needs
– Participants: – Marketing, Fulfillment, Financial decision-makers
– Findings:– Value to tracking and tracing information– Existing infrastructure needs to be considered– Simple web-based solutions are needed to reach small
and mid-sized businesses– Services should be flexible to adapt to unique needs– Price sensitivity towards intelligent mail
Use MTAC sub-committee research and findings
Align USPS, Mailer and Customer NeedsIntelligent Mail and Address Quality
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Identify Opportunities– Provide additional value to product and services
– Minimize additional costs for everyone
– Incorporate privacy and security features
– Resolve service performance problems Upgrade Infrastructure Standardize Mail Piece Coding
First StepsIntelligent Mail and Address Quality
Develop cost-effective phased strategy
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Data Acquisition– Standardized
technology– Offer competitive
product offerings– Near real time
signature confirmation
Action: Mail Piece Scanning
Intelligent Mail and Address Quality
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Action: Mail Visibility Leads to ServiceIntelligent Mail and Address Quality
Entry ScansEntry Scans TrackingTrackingInformationInformation
ServiceServiceInformationInformation
7Form PS 3152-A PLANET Code
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Action: Reduce Postal Processing Costs Leverage new advances in parcel sorting automation,
Postal Automated Redirection System:
– Provide routing information in the current codes
– Click-n-Ship
– Returns
– Provide database link with ACS information
– Participant identification
Intelligent Mail and Address Quality
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Integrated Data Server
RCR
AFCS
DBCS
MLOCR
FSM881
UFSM1000AFSM100
SPC CSBCS
MPI LAN
OUT TO DISTRICT SERVER
P&DC
STATION/ASSOCIATE OFFICE
ETC
Create Infrastructure to offer near real-time flow of plant data
• Drive down future program and future investment costs
Intelligent Mail and Address QualityAction: Shared Infrastructure
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Migrate to a “One Code” vision by consolidating existing identifiers where possible.
Work to upgrade infrastructure to provide near real time information
Keep sight of the customers’ business needs to further our understanding of the feasibility of various strategies and alternatives.
SummaryIntelligent Mail and Address Quality