Consumer BehaviorPresentation - 1

BBA - Marketing “A”2012-13

Submitted To: Submitted By:Prof. Manish Joshi Kshitiz Jain

Sachin Motlani

“What we buy, how we buy, where and why we buy, in how much quantity we buy depends on perception, self

concept, social and cultural background and our age and family cycle, our attitudes, beliefs, values, motivation,

personality, social class and many other factors that are both internal and external to us.”

Discuss your answer with an example of advertisement (AV).

The Question

Introduction

Introduction

Consumer Behavior+ =Consumer Behavior

Consumer Decision Making Process

Consumer Decision Making Process

Problem Recognition

Information Search

Evaluation And Selection Of Alternatives

Decision Implementation

Post Purchase Evaluation

The Indian Scenario

The Indian Scenario

Burden

Curse

Status

Expenses

Glimpses From The Indian Scenario

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Factors Affecting Consumer Behavior

Internal Factors Affecting Consumer Behavior

Perception

Internal Factors Affecting Consumer Behavior

Perception

Internal Factors Affecting Consumer Behavior

Self Concept

Perception

Internal Factors Affecting Consumer Behavior

Self Concept

Attitude

Perception

Internal Factors Affecting Consumer Behavior

Self Concept

Attitude

Motivation

External Factors Affecting Consumer Behavior

Family Social Class

Culture

Reference Groups

Status Symbol

External Factors

That Affect Consumer Behavior

Thank You