mudra communications
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MUDRA COMMUNICATIONSEMIS-535 : IT Investment
Group 08Group 08Name IDYeasmin Sultana 16-013Imran Reza 16-071Zakaria Hasan 17-006Fariba-U-Shah 17-082Rafia Khan 20-036Imtiaz Rashid Merit-553
IT Investment It is term that applies to investing in equipment,
applications, services and technologies It is the collection of expenses associated with
acquiring computers, communications, software, networks and personnel to manage and operate MIS.
IT Investment methodologies Analytical Hierarchy Process Balanced Scorecard Critical Success Factors Decision Theory Accounting Rate of Return Delphi Method Satisfaction and Priority Survey Game Theory Payback Period Information Economics
MUDRA COMMUNICATIONS Mudra Communications Limited now known as
Mudra India Advertising, Communications and Brand
ManagementHeadquarters Ahmedabad, Gujarat
Industry Marketing and advertising
Type Private company
Status Operating
Established 1980
CEO Madhukar Kamath
Employee Size 1000 employees
http://ddbmudragroup.com/ http://ddbmudragroup.com/
THE C.T.O. Sebastian Joseph Chief Technology Officer of DDB Mudra Group Visionary and Goal Oriented IT Leader Experience in planning, developing and
implementing cutting edge solutions to address business opportunities
29+ years of diversified experience in IT Achieved multi-million cost savings in operations
management
Enterprise Systems in Services Large-scale application software packages that
support business processes, information flows, reporting, and data analytics in complex organizations.
Packaged Enterprise Application Software (PEAS) Originated from Material Resource Planning (MRP) Three major modules (types): 1. Enterprise Resource Planning (ERP) 2. Supply Chain Management (SCM) 3. Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)Systems It refers to automation and integration of a
company's core business to help them focus on effectiveness & simplified success
Top ERP Trends are : 1. Mobile ERP2. Cloud ERP3. Social ERP4. Two-tier ERP Two new models of ERP :a) Open Source ERPb) Software-as-a-Service (SaaS)
Major Advantages of ERP systems: Integration across all business processes Automation enhances productivity Increase overall performance Quality Reports and Performance Analysis Integrates across the entire supply chain
IT at MUDRA
Limitations found by Sebastian Joseph :1. Systems were heterogeneous2. Less costly but more complex systems3. Limited access to IT4. Limited (No) Budget for IT5. Complexity affecting productivity6. No inter-system communication7. Lack of Co-ordination among 8 major branches8. Manual Workflow Processes9. Inefficient processing and flow of data and information Sebastian Joseph’s decision- Developing a WEB
BASED ERP(MBOSS) Mudra Business Operation Support System
(MBOSS)
MBOSS
Outsourcing was costly and there was no experience to develop In-House
The decision was- “The ES package would be built by freelance developers working within Mudra’s premises under the supervision and control of Mudra’s IT team”
Mudra Business Operation Support System (mBoss) was the substratum of the package
Three Primary Modules-1. Financial Accounting system (dealing with
accounting transactions),2. Client Servicing system (dealing with both client
servicing and media planning) and3. Unix System (for accessing the historical data from
the old database). It consisted of more than 300 forms for capturing
accounting and operations transactions. There were also 500 reporting/retrieval screens,
which were largely for interfaces with clients and vendors.
mBoss would be reinforced over time with a host of modules, such as :
mTract (a studio workflow management system which would make project management even more transparent),
eHRMS (an HR portal), mTime (tracking time spent on various types of
resources which would deepen the sophistication of analysis that could be performed),
mBusy (budgeting based on historical), Light House (pitching for new business developments), mCRM (client-wise and brand-wise asset management) Light Box (knowledge management). The ultimate module was Mudra One View, a corporate
dashboard providing pre-defined key performance indicators (KPIs) to business heads by extracting data from multiple business applications and presenting it in an aggregated form.
IT Architecture after applying MBOSS
Return on Investment (ROI) Joseph had considered five key result areas
(KRAs):I. Automation and integration of business
processes- Faster/ Increased Productivity/MobilityII. Operational Ease- (Relocation of Media Plans & b.
Facilitation of mid-course corrections ) III.Governance ProtocolIV.FlexibilityV. MIS for decision support
Barriers Faced by Sebastian Joseph Implementation Planning Process Modifications Infrastructure Investments Historical Data IT Manpower Planning