multi-channel fundraising: strategies and tools to engage donors through integrated campaigns
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Multi-channel Campaigns
Ways your brand can help you raise more money and awareness
Farra Trompeter
August 4, 2011!
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• Farra Trompeter • Vice President • @farra
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Reasons Nonprofits Communicate
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Brandraising®
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Online Engagement Priorities
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But why care about all of this? • Overall giving declining, but online still growing • Average gift size still bigger, but dropping • Biggest giving still around disasters, December • More orgs asking donors to recruit support
online, give via social media • Gifts above $1,000 are increasing
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Anatomy of a campaign
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A campaign connects a series of communications with… • A problem • A solution • A goal • A timeline • An action your audience can take
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10 ways you can make your campaigns stronger
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1. Find the biggest news in your space
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2. Connect it to your organization’s short-term goals
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3. Find the specific problem this opportunity can help you solve • RAND study shows kids of deployed parents
need support more urgently than ever
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4. Find a solution that’s achievable within your timeline • Help fund Operation Purple next year • Build a wall of honor the kids can see at the
camps
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5. Find a way your audience can be part of the solution • Make a gift • Post your picture to our wall of honor
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6. Select the right channels to reach your audiences
© photo by flicker beautyredefined
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7. Reflect your organization’s tone & style
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8. Set a calendar of messages and promotions
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9. Report back to your audience about impact
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10. Analyze the results to inform the next campaign
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10 ways you can make your campaign stronger 1. Find the biggest news in your space 2. Connect it to your organization’s short-term
goals 3. Find the specific problem this opportunity can
help you solve 4. Find a solution that’s achievable within your
timeline 5. Find a way your audience can be part of the
solution
#sm4np
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10 ways you can make your campaign stronger 6. Select the right channels to reach your
audiences 7. Reflect your organization’s tone and style 8. Set a calendar of messages and promotions 9. Report back to your audience on impact 10. Analyze the results to inform the next
campaign
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Contact Us www.bigducknyc.com
http://feeds.feedburner.com/TheDuckCall
www.facebook.com/bigduck
http://twitter.com/bigduck
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Contact Us [email protected]
twitter.com/farra
linkedin.com/in/farra
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Resources • bigducknyc.com/brandraising/scorecard
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Resources • Brandraising: How Nonprofits Raise Visibility and Money
Through Smart Communications, Sarah Durham www.amazon.com
• www.bigducknyc.com
• www.bigducknyc.com/blog • Your Orgs Personality Through Social Media • The Direct Response Fundraising Flywheel • One Simple Tip
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Questions?
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© Jeremy Crow
Thanks!