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Multi-channel Strategies To Keep You On Top Multi-channel Strategies To Keep You On Top

Establish a single view of customer, order, product and stock data

Put systems in place that will evolve with your customer.

Retailers setting the pace optimize business with a multi-channel approach. Make the most of your channels with these best practice strategies.

Allow in-store pickup of online orders

Enable customers to place orders for out of stock and specialty items from the store

Embrace and expand mobile support

Source across the globe with tight control of extended supply chains

Prepare your mobile commerce strategy

Track inventory and order fulfillment in real time across the supply chain

Ecommerce optimized for mobile, in-store kiosks and call center

Build relationships through loyalty management

Retailers with Real Time Inventory SystemsSystems up to dateStarted, not �nishedWill start in 12 months

Will start in 12-24 months12%

25 %15%

12%

56% of merchants surveyed either have or plan to have integrated systems for shoppers across sales channels — website, email, mobile, catalog and social — in the next 2 years.

56%44%

Source: Succeeding in Multi-Channel Commerce http://www.acquitygroup.com

Already have or plan to have seamless systems

No plans or don’t know

Source: 2012 RIS/Gartner Retail Technology Study: Embracing Change http://risnews.edgl.com

Retailers now realize that supply chain systems once thought robust cannot meet rising customer expectations.

Shoppers who purchase online and pick up in-store tend to spend more per order than if they only shopped in the store. O�er your customers coupons or incentives to shop the store when they come in to pick up their merchandise.

Retailers with Distributed Order Management Systems up to dateStarted, not �nishedWill start in 12 months


25 %15%

10%Source: 2012 RIS/Gartner Retail

Technology Study: Embracing Change http://risnews.edgl.com

48%of retailers see POS with mobile payment as a top technology challenge for 2012.

Mobile is here to stay and the best course of action is to embrace it with fully integrated systems to support all customer preferences.

Make it easy for customers to work with sta� to con�gure special orders and place orders with in-store self-service interactive screens.

Reward your best customers to keep them coming back with an active multi-channel loyalty program based on purchase history.

Don’t frustrate customers who are ready to buy. Make sure your site loads properly on all devices, from home computers to mobile screens. Call center agents need fast, full access to customer and inventory information.

21%22%

Retailers with Sourcing Management Systems Systems up to dateStarted, not �nishedWill start in 12 months

Will start in 12-24 months11%4%

Expand product lines without losing control of supply chain


Status of Mobile Commerce Strategy Fully functioning m-commerce strategy in place Pilots in progress Planning under way Not planning any activity

46%

20%10%

24%

Retailers using business intelligence to consolidate data from multiple systems for a single view have a competitive advantage being able to identify trends earlier and respond more quickly.


Revenue from mobile touchpoints only accounts for approximately 2% of total online sales today but is growing fast. Get your m-commerce o�ering started to prepare for change.

Deliver your multi-channel strategy with Microsoft Dynamics® AX for Retail and eCommerce for Microsoft Dynamics.


Retailers with consistent customer data recognition across channelsSystems up to dateStarted, not �nishedWill start in 12 months


21%17%

17%

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with integrated sourcing management.

Get to the top of your game.Let us show you how. Visit www.ignify.com/retail

85%of consumers report that they haven’t heard a single word from a loyalty program since they signed up.

multi-channel strategies to keep you on top · multi-channel strategies to keep you on ... online...

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