Multi-Domain MDM: 5 Key Ingredients of a Successful MDM Program

EnterWorks Acquisition, Inc. Proprietary and Confidential

Our Presenters

Kerry Young VP & General Manager

Rusty DiNicola VP and GM of EnterWorks Practice

EnterWorks Acquisition, Inc. Proprietary and Confidential

Introducing EnterWorks

Empowering Business & IT Users for over 21 years

All-in-one platform for MDM, PIM, and DAM

Only Solution that is a Leader on both the Forrester PIM and MDM Waves

Highest customer satisfaction marks on industry analyst reports

Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups

Strong Global SI & Technology partnerships

Business Mission Enable Our Customer’s Growth,

Efficiency and Differentiation through Exceptional Competency in Data

as Enabled by our MDM Technologies

Complexity Mastered Master Shared and Application Data for

Business Model Agility

Discrete Views of Everything

Provide a Central View of Data Across Enterprise

Networks

Differentiated Experiences

Leverage Multiple Domains for Combinatorial Precision

A Division of

51% LICENSES

OUTSIDE U.S.

2,200+ GLOBAL

CUSTOMERS

75+ COUNTRIES

200+ NEW ACCOUNTS

ANNUALLY

22 OF SAP’S TOP 25

CUSTOMERS

48 NET PROMOTER

SCORE

Auto Apparel Oil & Gas Food &

Beverage Consumer Products Retail Pharma Chemical Entertainment

EnterWorks Acquisition, Inc. Proprietary and Confidential 4

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5 Key Ingredients for a Long-Term Success of Your MDM Program

A New Customer’s Journey

5 Critical Components of a

Successful MDM Program: 1. Laying a Strong Foundation for Commerce

2. Infrastructure Planning for Post-Go-Live Reliability

3. Supporting Application Maintenance & Expansion in Support of Business Objectives

4. Defining Roles Post-Go-Live that Support Business Expansion

5. Delivering Business Results-Focused Growth

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Private and Confidential

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Multi-Domain MDM is at Journey

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Introducing EnterWorks Enable

8

B2B2C Content Value Chain

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Multi-Domain Master Data Management

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Product

Vendor

Asset

Customer

Location

Material

Manufacturers Suppliers Distributors Member Groups

Retailers Restaurants Marketplaces

B2B2C Value Chain

Data Synchro-nization

Data Quality

Governance & Steward-

ship

Golden Record Mgmt.

Workflow

The best stories are customer stories ……………………………. Customer Profile: • Distributor of Industrial Supplies & Equipment

• Abrasives, Packaging & Shipping, Indexible Cutting Tools, and Pumps

• HQ Broken Arrow, OK • Home of the 2018 OK Class 6A-1 HS Football

Champs • 25 Branches • 6 Manufacturing Services Locations • 3 Distribution Centers • 650 Employees • Manage 2M SKUs

#1 choice for industrial manufacturers who are in need of Technical Service and Production Savings. “Across the production floor” partner delivering value through product and supply chain performance that lowers the total cost of production.

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Business Drivers Existing process for managing Supplier Data needed substantial improvement:

Category Management Procures deals with Suppliers but there was no consistent method to indicate what items in the Suppliers catalog were eligible for sale. Compliance Management The Compliance Team was making changes to all items based on state and federal regulations but the implementation of those changes was difficult to track. Website Data Management The Web Team was making changes to attributes and enriching the items being loaded into the system but the implementation of those changes was difficult to track.

Suppliers eComm ERP

Documents Business

Partners & Sales Reps

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Bus

ines

s O

bjec

tives

Business Impact Accuracy Trusted Source of Information

Efficiency Speed to Market (Revenue)

Regulatory Compliance Avoid Penalties (Cost)

Enriched Information Increase Sales (Revenue)

Channel Specific Information Increase Sales (Revenue)

1. Create an efficient business process for loading and maintaining item data:

1. Marketing 2. Category Management 3. Compliance 4. Data Integrity

2. Establish EnterWorks as the source of truth for data.

3. Integrate Enterworks with new website for a more seamless experience.

4. Establish dashboards to provide a list of completed and outstanding updates.

5. Support the distribution of information to variety of platforms.

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Program Approach Multi-phase approach would best support MVP functional objectives and bring the solution to production quickly.

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The Minimum Valuable Product: Phase 1

ERP Enable

Enable Syndicate (eCommerce)

Data Integrity

Web Marketing

Compliance

Category Management

1. Initial Internal Business Experience: Control • Accuracy Trusted Source of Information

• Efficiency Speed to Market

• Regulatory Compliance Avoid Penalties

• Enriched Information Increase Sales

2. Initial External Impact: Accurate and Enhanced Information

• New eCommerce site

• Enhanced Information from Enable

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The Solution: Phase “n”

Enable Enable

Enable Supplier Portal

ERP

Suppliers

Sales Reps

Enable Publishing

Microsite

Microsite

Microsite

Business Partners

Internal Systems

eComerce)

Multi-Domain MDM

Data Integrity

Web Marketing

Compliance

Category Management

Next

Scalable EnterWorks Enable™ provides a true “N-Tier” Platform making it the most Scalable MDM Solution

Flexible The Dynamic Data Modeling Capability allows maximum flexibility in defining your solution

Extensible Enable supports the ongoing support of your business as it changes and grows

1. Laying a Strong Foundation for Commerce Will all components carry through into the future?

Business Expansion

Category Expansion

Multi-Domain MDM

Hosting The move to cloud-based hosting is accelerating as companies take advantage of the ability to scale, global reach and enhanced security this approach offers

System Alerts Continual monitoring and a deep understanding of Enable promotes proactive responses as opposed to reaction responses

2. Infrastructure Planning for Post-Go-Live Reliability Does your Infrastructure support a proactive approach to growth?

Business Expansion

Always Available

Infrastructure Component Patching Continual maintenance of infrastructure components

Application Patching Applying, Testing and Migrating Application Patches

Application Maintenance Natural course of business changes to the Enable solution

Application Expansion Implementation of new modules and domains

3. Supporting Application Maintenance & Expansion in Support of Business Objectives Does your deployment fit your corporate philosophy regarding the internal vs external competencies?

Environmentally Up to Date

Functionally Current

Continuous Improvement

Multi-Domain MDM

Solution (P&L) Owner The person that owns the overall success of the solution over time

Data Governance A strategy that delivers trusted data at the speed of business

Integration Specialist Use ADF taking advantage of the market place

4. Defining Roles Post-Go-Live that Support Business Expansion Is your team clear on their roles once the initial project is complete?

Treat Your Solution as the Vital Part of the Business That

It Truly Is

Business Design Rigorous focus of the integrity of the solution based on aspirational business model

Configuration

Solution enhancements made to deliver on the business results defined in the design

Training

Delivered in the context of the role being performed as part of the process: that are defined by aspirational business model

Deployment

Includes internal and external business communication as well as the migration of changes

5. Delivering Business Results-Focused Growth Have you determined how you will define and communicate the continual enhancement of your solution?. MXM is related to experience, not requirements!

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Digital Transformation We provide leading companies with comprehensive Commerce and MDM strategies, robust implementations, and on-going application support.

eCommerce / Customer Experience

Helping companies to improve revenue and customer experience via eCommerce platforms and CMS.

Master Data Management / Data Science

Helping companies to understand, harness, and maximize the value of their product, customer, vendor data, etc.

Infrastructure / Managed Services

Providing companies the hosting, technical, and managed application support required of their technical investments..

Strategy

Clearly defined plan to align with your business objectives and ensure future success.

Design An outline of your solution architecture, infrustructure design and integration roadmap.

Implementation An implementation process that is tightly engineered for rapid ROI and long-term growth.

Support A mix of technical and business process support services delivering against business objectives.

OU

R F

OC

US

WE

DEL

IVER

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Multiple Delivery models including EnterWorks

Iterative Model

Co-innovation lab-testing, optimizing, and automating

deployments and monitoring

Highly trusted partners with 25% joint customers

Dedicated EnterWorks Practice & Team

Integrated DIVE AI solution with the Enable system

Member of EnterWorks Solution Architect Exchange

Program

EnterWorks & Pivotree Together

sales@pivotree.com 1.877.767.5577

www.pivotree.com

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MDM is not linear or finite. It requires constant course correction and vigilant adaption to your every changing business

Our goal is to walk beside you throughout the

JOURNEY

Questions?

EnterWorks MDM Virtual Conference Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series

enterworks.com/virtual-conference-mdm/

Building Your MDM Journey – Everything From Aligning Data with Business Objectives to Use Cases and More

Multi-Domain MDM: 5 Key Ingredients of a Successful MDM Program

MDM Implementation Styles – Learn the Differences Between Them and Which Style Works Best for Your Organization

April

28 April

29 April

30

Week 6: Best Practices and Workshops

Presented by Adam Sigg and Steve Ruff of Infoverity

Presented by Rusty DiNicola of Pivotree

Presented by Ramesh Prabhala of IntelliTide