multi-family design forecasting | fall 2015 edition

201516

Multifamily Design Forecasting

CID DESIGN GROUP LLC ALL RIGHTS RESERVED

Table of Contents

Designing for Millennials 1-2

Renting to Millennials 3-4

Apartment Finish Trends 6-16

Amenity Trends | Suburban | Garden Style vs Urban Mid-Rise I Hi-Rise 15 & 17

Amenity Trends | Urban | Garden Style vs Urban Mid-Rise I Hi-Rise 16 & 18

Amenity Trends | Unique 19

Amenity Trends | On The Decline 20

Color Trends 2015 I 16 23-26

Future Demographic Considerations 5

Individuality | The most timeless design advice 22

CID DESIGN GROUP LLC ALL RIGHTS RESERVED 1

Millennials

$200 BillionBUYING/RENTING

Designing for

Largest generational cohort alive(they have surpassed the baby-boomers)

Delayed hope of purchasing a homeSustained fear from housing crash

Who is a Millennial? (AKA Gen Y, iGEN, GEN ME)Ages 18-35

POWER

Estimated that the Millenial Renter

Makes up to 40% of the housing market90% of which are renters!+ Millennials = + Amenities


Renting to Millennials10 Things you need to know

They love theirfurry friends

2 wheels arebetter than 4

They're growingup and having kids

Community& Environment

1 2 3 5

More than 76% of Millennials own cats or

dogs.

Pet-friendly rentals help ensure you don't just

attract 24% of this market.

The average Millennial drove 23% LESS in 2009, the sharpest reduction

for any age group.

Bike storage could be a deal maker for the 2 wheeled commuter.

Walkability to restaurants, grocery

shopping, and night life is important to Millennials.

10.8 million Millennials have children and are

looking for rentals to ttheir lifestyle.

More families rent today than yesterday,

especially in urban locations.

63% of Millennials donate to charities and prefer companies that do the

same.

Roughly 7 in 10 Millennials say they

recycle athome.

Millennials dined out 1 night less per week in

2012 than they did 5 years prior.

Modern, updated kitchens can be a huge selling point for the 61% of Millennials who enjoy

cooking.

They cook and dineout less than Gen X

4


7 8 9 106 WorkingRemotely

Safety is a toppriority

They're talkingabout you

They have aone-click mentality.

They needfresh air

30 million Americans worked from home at least once a week in

2013.

53 million Americans freelance: which was 34% of the workforce in 2014.

Think about leaseable oces, work spaces and smart/virtual conference

rooms.

Millennials want to feel safe where they live.

76% reported safe streets as a number one

priority for metro dwelling.

Relying heavily on word of mouth, more than 75% of Millennial renters base their decisions on ratings

and reviews.

Transparency is highly important to Millennials.

Millennials want instant gratication & resources

at their ngertips.

74% believe new technology makes life

easier.

Concierge service menus are getting longer

and longer.

Many Millennials value outdoor living spaces

equally to indoor lounging areas.

Even modern patches of faux grass are great as an alternative to hard

scape.


Future Demographic Considerations

MILLENNIALS ARE GROWING UP AND HAVING KIDS

The Millennials will be starting to have families over the next coming decade.

By studying the habits of the Millennial generation, we know they are prone to renting versus owning. We know they are hooked on the lifestyle and amenities, therefore, we are preparing to accommodate this generation as they evolve and raise families.

This is a stronger trend in urban locations but also noteworthy for suburban markets.

BABY BOOMERS AND EMPTY-NESTERS

This population is shedding the big family home. They are noticing, in a major way, what these new amenity-heavy communities have to oer. These are not the apartment communities they remember!

Boomers are preparing to travel more and visit their children who are scattered around the country/globe and like the idea of a low maintenance with luxury nishes and amenities.

These communities should be designed with some aging-in-place mindfulness and should be designed to target the 35+ Gen X and Boomer demographic.


Apartment Finish Trends 2015Kitchen

CABINETRYDoor Style Depends on MarketOpen Kitchen ShelvingGlass Front Kitchen Cabinets 2-Toned Cabinetry42-48H Upper CabinetsLong Cabinet Pulls,Tab Pulls, Mixed Pulls + Knobs Soft-Close Drawers and CabinetsFeature Cabinets: Trash/Recycle, Cutting Board, Dog-Food Drawer.

APPLIANCESStainless (Faux or Clean Steel ok if Budget Dictates)Slide in Range (As Opposed to Free Standing) Decorative HoodWall OvenRef. w/ Ice Maker, (Water + Ice in Door if Possible) Wine RefrigeratorEnergy Star

LIGHTINGPendants Over Bar | IslandRecess in Kitchen (Elsewhere if Possible) Under Cabinet LightingFinishes: Chrome, Brushed Nickel, Warm Metals, Matte BlackLED

GENERALQuartz Countertops (2cm ok)Full Height Tile Backsplash (Simple) Faucet: Hi-Arc Pull-Out Spray (No Escutcheon)Islands: Single Height (36"H) No Split-Level Moveable Islands or Partially Open with Legs Walk-in Pantry or Pantry Cabinets Same Flooring as Other Living Areas (No Transition) CAPS Considerations (Depending on Target Market)USB Outlet

ON THE DECLINEGranite Countertops Double Bay Sink Mosaic Multi-Color Glass Backsplash Fluorescent Cloud Light Fixtures Bar-Pull Cabinet HardwareLaminate (esp. post-form) Countertops

TOP 51. Quartz Counter Tops2. Upgraded High Arc Faucet and Single Bay Deep Sink3. Tile Backsplash4. USB Outlets5. Ample Lighting Including Island Pendants


Apartment Finish Trends 2015Kitchen

Space for dining table in kitchen is a cost saving technique versus constructing an island. This allows for more convertible spaces, which is trending.

Open leg islands mirror the custom look happening in high-end residential, which apartment trends tend to follow. Waterfall-style island countertops are expensive and may date more quickly.


ShakerWhite

ShakerGrey

SlabTexture

Dark Charcoal

SlabTexture

Grey

ShakerEspresso

TwoToned

Slab WhiteGloss on

Uppers Only

Apartment Finish Trends 2015Kitchen Cabinetry


Apartment Finish Trends 2015Kitchen Cabinetry Inspiration


Apartment Finish Trends 2015Bathroom

GENERALWalk-in Shower w/ Frameless EnclosureTub (Guest Bath) w/ Glass door + Tile SurroundWainscot Wall-Tile in Bathrooms Framed Vanity Mirrors (ex. Mirror Mate for Reno) Electric/Backlit Mirrors (ex. Celestino)Plate Mirrors Floating O Wall w/ Blocking Hardware: Hooks vs Towel Bars, Modern Package to Match Faucet Style

ON THE DECLINEMedicine Cabinets: Remove Old in Renovations, (New Modern Ones can be Utilized in Compact Unit Plans)Molded Fiberglass Shower Wall Panels

VANITYDuplicate Kitchen Door Style & Countertop Floating Vanities Raised Comfort-Height Vanity (34H ADA/Fair Housing)Long Cabinet Pulls, Tab Pulls, Mixed Pulls + KnobsDouble Sink Vanity in Master Bath

PLUMBING FIXTURESLav Faucet: 8 Widespread (*no 4 center set) or SingleShower Rain HeadElongated Comfort-Height ToiletsRectangular Sinks Low-Flow, Water Sense Fixtures


Apartment Finish Trends 2015Miscellaneous

TECHNOLOGYHigh Speed Internet Access (Free Wi-Fi)USB Outlets (Kitchen + Bed Wall)Programmable Smart ThermostatKeyless | Electronic EntryBluetooth Wireless Speakers

LIGHTINGLED!Fewer Pendants Over Dining Areas for Flexible Use of SpaceRecessed Lighting (Thin Surface Mount LED Model)Fan w/ Integrated Light Decora Electrical DevicesDimmers On Decorative Fixtures*avoid halogen + xenon lamping

FLOORINGAs Few Flooring Breaks As PossibleContinue Entry + Living Area Flooring in Kitchen + Bath Bedroom: LVT or Solid Surface if Budget PermitsUpgraded Carpet for Bedrooms Such as a Modern Loop vs Frieze or Cut PilePolished Concrete (if applicable)*Carpet Lifespan 2-3yrs vs. LVT Lifespan 5-10yrs (12mil.+ ideal)

GENERALFinish Package Must Be Location/Region Specic *one size doesnt t all Full Size Washer | Dryers In-UnitChrome or Brushed Nickel Finishes Ceiling: 9+ In New Development Paint: Greys or Crisp White on White Entry Valet Built-InCustom Closet Shelving Systems 2 Wood Blinds or Solar ShadesDoors: Solid, 1, 2, 3, or 5-Panel, Sliding Barn Style, Frosted Glass Doors.Full Length Mirror Built into Door Panel Sustainable/Green Materials Wall + Ceiling Finish: Smooth (Avoid Orange Peel, Knock-Down, Popcorn etc.)Window Treatments 2 Blinds and/or Solar Shades


Apartment Finish TrendsSuburban | Top 15

SuburbanGarden Style Communities

Private Garage

Quartz | Countertops

Large | Walk in Closets

Gourmet Kitchen

In-Home Washer and Dryer

Balcony

Pet Friendly

Energy Star Appliances

High Ceilings

Solid Surface Flooring (main living areas)

Full Size Washer | Dryer

Smoke-Free

Energy Ecient Windows

Tiled Showers

Stainless Steel Appliances

*Research was preformed by CID Design Group by looking at an axio-metric database of all new property websites as of January 1st 2015. Our team visited each community website nation wide to see how new product is marketing its apartment nishes and amenities. The research was separated into suburban and urban categories.


UrbanMid Rise I Hide Rise

Quartz | Granite Countertops

Solid Surface Flooring

Custom Cabinetry

Gourmet Kitchen

In-Home Washer and Dryer

Full Size Washer | Dryer

Walk-in Closets

Energy Star Appliances

High Ceilings

Floor-to Ceiling Windows

Breakfast Bar

Gas Stovetop

Garbage Disposal

Stainless Steel Appliances

Energy Ecient Windows


Apartment Finish TrendsUrban | Top 15



1 Premium Fitness | Health Center (Club/Boutique Style)2 Package Service | Parcel Lockers3 Pool (Resort Style) 4 Clubhouse | Lounge5 Pet Friendly Amenities 6 Outdoor Grill | Kitchen 7 Premium Parking | Garage Options 8 Walking Paths (w/ Fitness Stations)9 Smoke-Free Community10 Online Portal for Residents 11 Gaming (Indoor or Outdoor)12 Green | Ecofriendly Community (Recycle, Car Charging, Bike Racks | Storage, etc.)13 Coee | Hospitality Bar14 Tech/Business Lounge (not necessarily private) 15 Outdoor TV Lounge | Firepit | Fireplace

Suburban Garden Style Communities

Amenities Trends 2015Suburban


Amenities Trends 2015Urban

1 Fitness | Health Center (Club-Style)2 Secured | Underground | Garage Parking3 Bike Amenities (Storage, Wash, Sevice, Covered, Secure)4 Pool (Resort Style)5 Pet Friendly Amenities | DogRun6 Concierge Services7 Roof Deck | Terrace8 Package Service 9 Facility-Wide Internet Access (Hi-Speed)10 Outdoor Grilling Area | BBQ11 Walkability & Convenient Location12 Green | Ecofriendly Community (Recycle, Car Charging, etc)13 Media Room14 Dry Cleaning Service

Urban Mid-Rise Hi-Rise



FITNESS |WELLNESSVirtual Fitness (Fitness on Demand, Wexar, DIY)Spin Studio Personal Training Ballet Bar (Barre)Yoga + Aerobic Boxing StudioTRX | Cross Fit Rock Climbing WallLap | Resistance Pool

CLUB | AMENITY SPACESDemonstration Kitchen | ClassesCulture LoungeTech Lounge w/ iMac Stations Leasable Oce SpacesSmart Conference Rooms Wine and/or Bourbon Lounge (Enomatic)Hospitality, Coee, Herbal Tea BarFresh Vending + Sundries/ Convenient ShopPizza Ovens Art Studio | Craft Room | Gift-Wrapping Station

GREENZip Car Availability Car Charging Stations Community / Rentable Bikes LEED Certied BuildingRecycling | Compost Water Sense + Hands Free Plumbing FixturesSustainable Lighting | LED | Energy StarSolar PanelsRain Water Collection SystemsLow VOC Paint Used Throughout

CONCIERGE SERVICESDry CleaningErrand ServicesCar DetailingValet ParkingPet Care | WalkingLimousine | Car ServicePartnership with Restaurants for Delivery | Events etc.Gift WrappingIT | Technology Concierge (Hang TV's, network, etc)

MISCRetail spaceBarberIndoor PoolGuest | Corporate Suites | Vacation SuitesStorage UnitsPackage Vending (Parcel Pending)Amazon DropboxGrocery Delivery/StorageATMKids Play | Gaming Room Popcorn etc

OUTDOOR Herb Garden | Green House | Barrel Garden Private Cabanas, Rentable | ReserveableOutdoor Movies (Screen on the Green, Poolside, Projection)Splash Pad Hammock Park Zen | Meditation Garden Luxury Pool: Salt Water, Sunshelf w/ Chaise, Swim-Up Bar

GAMINGBocce Ball court Squash CourtPutting Green Outdoor Twister Lawn Chess/ CheckersBilliards (Indoor/Outdoor)Table Tennis (Indoor/Outdoor)Bean Bag/ Cornhole Tiki Ring Toss Horse ShoesShue Board | Foosball Vintage Arcade Game (Pack Man, Skeeball)Wall Mounted Board Games

PET-FRIENDLYDoggie Day Care + Services Pet SpaPet VendingDog Park Benches w/ USB Charging StationAgility Station + Pet Drinking Fountain

Amenities Trends 2015Unique


Amenities on the DeclineOn the Decline

Large Single Space Fitness Centers w/ Large Locker Rooms + ShowersPreferred: Smaller Fitness Suites | Studios for Classes, Pilates, Training etc.

Racquetball + Basketball Courts

Private Enclosed Business Center Preferred: Scattered Creative Spaces, Open + Integrated w/ Other Club Spaces

Enclosed Full Kitchen in Clubhouse Preferred: Open Sleek Kitchens w/ Multi-Function Islands (Used for Gathering, Cooking Demonstration, Events, etc..)

Indoor | Black Box Theater Preferred: Outdoor Theaters, Weather Permitting w/ Moveable Furniture

Large Swimming Pool*not as important as the creative use of the deck space for other outdoor activities

Phone Landlines in Apartments Preferred: Direct Data Connections

Cookie Cutter Units Preferred: More Plan Options

Single-Use Type Spaces

Dened Dining Area in Units Preferred: More Convertible Type Spaces

Large Apartment Units Preferred: Smaller Plans, w/ Emphasis on Amenity Space

Soda Vending Machines Preferred: Fresh Vending, Pet Vending, etc.

Tanning Beds

Hot Tubs | Spas | Sauna

Leasing Kiosks


Phone Landlines in Apartments Preferred: Direct Data Connections

Cookie Cutter Units Preferred: More Plan Options

Single-Use Type Spaces

Dened Dining Area in Units Preferred: More Convertible Type Spaces

Large Apartment Units Preferred: Smaller Plans, w/ Emphasis on Amenity Space

Soda Vending Machines Preferred: Fresh Vending, Pet Vending, etc.

Tanning Beds

Hot Tubs | Spas | Sauna

Leasing Kiosks


IndividualityThe Most Timeless Design Advice

Avoid generic and cookie cutter design at all costs by fostering individuality with the community's design, brand, story and amenity program. There are so many opportunities to do something dierent and memorable to be set apart from your competitors.

We build our story from history; which influences our design, and drives the artistic vision. A historically aware space helps to establish the connection to the location. Through an understanding of history we create a neighborhood identity and foster a sense of belonging. - CID DESIGN GROUP

EXAMPLES:

- A community dog! How memorable is that?! Bozzutto developed a community in DC with a resident bulldog that spends its days in the leasing clubhouse greeting guests and making people smile!

- A unique and memorable art installation such us Wood Partners community in Scottsdale Arizona that features a Fender guitar exhibit, a homage to the Global HQ of Vanguard and Fender nearby.

- A wall-to-wall interactive digital art in installation.

- Learning the history of the land the community is built-upon and having a vintage photography gallery telling that story.

- Displaying a vintage mechanism from the cotton mill that used to stand on the building site, or reclaiming wood, or vintage windows from nearby. Surng the local salvage yards or talking to the local historical society has been a great resource for us!


Color Trends 2015Pantone | Marsala 18-1438 PA

NTON

E

PANT

ONE

17-1

414

TPX

Ash

Rose

PANT

ONE

17-1

518

TPX

Old

Rose

PANT

ONE

17-1

520

TPX

Cany

on R

ose

PANT

ONE

17-1

520

TPX

Cany

on R

ose

PANT

ONE

18-1

438

TPX

Mar

sala

PANT

ONE

17-1

540

TPX

PANT

ONE

18-1

630

TPX

Brick

Dus

t

Pantone's 2016 color of the year will be released early December 2016


Color Trends 2015Sherwin Williams | Coral Reef SW 6606

SW 66o6Coral Reef

Color of theYear

Sherwin's 2016 color of the year will be released early December 2016


Color Trends 2015Dulux and Others | Blush and Warm Metals


Color Trends 2016Benjamin Moore | Simply White OC-117


CID Design GroupWhere we are?


WE BELIEVE

WE BEILEVE


THE TEAMBarbara

ZELLAJenn

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BUZZARDKatie

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ROWLEY

DeniseCOUTURE-COWELL

GermanBAHAMON

KelliKNACKSTEDT

TamaraCHESNEY

BeckyNICHOLSON


ErinBANDARIZ

ManuelaMONCAYO

MicheleGOMEZ

TimothyRIEM

AlannaGILLEN

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BraileyWILLIAMS

EdHERRING

KaylaCARLSON

THE TEAM

O: 239.495.3806 | C: [email protected]

multi-family design forecasting | fall 2015 edition

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