multi-media product design

MULTI-MEDIA PRODUCT DESIGN

GUIDE



Course: VISUAL DESIGN AND COMMUNICATION

Nominal Hours: 160

Delivery Hours:

32

Prerequisites: Knowledge of MS Office Applications; knowledge of Adobe Applications, including Photoshop, Flash [CS4 +]

Curriculum: Box Hill Institute

Content: BHI, Nada Al-Shammari

Telephone: 965 842425 ext. 521

E-mail: [email protected]

ACKNOWLEDGMENTS

BOX HILL COLLEGE KUWAIT

VERSION 2 2010

This work is copyright. Apart from any use permitted under the Copyright Act of 1999 (1420 H), no part may be reproduced by any process without prior written permission from BHCK.

IMPORTANT DISCLAIMER

The information contained in this publication is made on the understanding that users will exercise their own skill and care with respect to its use.BHCK of TAFE has used reasonable endeavours to ensure that the information contained in this publication was obtained from reliable sources and was correct at the time of its creation, modification and publication. BHCK of TAFE, its related partnerships, consultants, contractors, author, agents or employees thereof accepts no liability to any user with regards to any liability, loss, damage for reliance on the information contained in this publication


CONTENTS1 COURSE DETAILS 1

2 RESOURCES 2

3 PERFORMANCE CRITERIA 3

4 ASSESSMENT TASK CRITERIA 5

MULTI-MEDIA PRODUCT DESIGN 1

1 COURSE DETAILS

BOX HILL COLLEGE KUWAIT, 2010 THIS MATERIAL IS PROTECTED BY COPYRIGHT LAWS. ANY ALTERATION OR UNAUTHORIZED USE IS PROHIBITED

BHCK DEPARTMENT OF APPLIED ARTS AND DESIGN

WELCOME TO MULTI-MEDIA PRODUCT DESIGN

This Guide will take you through the learning and the assessment for this unit. The subject MULTI-MEDIA PRODUCT DESIGN will cover the knowledge and skills required to apply the elements and principles of design to create a multi-media product.

This course describes the skills and knowledge required to extend professional practice to explore and apply the principles of design in order to realize a design solution for a multi-media product.

LEARNING ACTIVITIES

The learning activities within each topic are designed to help build the knowledge and skills required to undertake the assessment tasks related to the relevant topic. The instructor will advise you of the details and time allocated for each activity.

ASSESSMENT

Assessment for this unit is performed by assignments that must be completed and returned to the instructor. It is advisable that you have a look at these tasks before starting, so that you have a sense of what will be required. The standard of competency required for each assessment task is the standard required to practise as a graphic designer.

ASSESSMENT IS BASED ON THE ELEMENTS AND PERFORMANCE CRITERIA

DURATION

As a guideline, this course will take up to 32 hours to complete.

1 Course details

STUDENTS WHO SUCCESSFULLY COMPLETE THIS COURSE WILL HAVE A GENERAL KNOWLEDGE OF:

The application of principles of graphic and visual/Communication design

Planning and research

Interpreting creative information and images

Effective visual communication skills

Design skills

Maintaining design integrity

The ability to review decisions in term of user characteristics and requirements

The characteristics of digital and traditional graphics

Various techniques for producing and manipulating visual presentation assets

Knowledge of the technology applicable to multimedia product design

Knowledge of the limiting factors of computer hardware and software

Knowledge of strategies to test multi-media products

Understanding the capabilities of collaborative personnel

Understanding the creative elements of production

Information sources and management

Copyright laws, regulations and copyright clearance procedures


1 COURSE DETAILS



2

2 RESOURCES

External Drive for digital back-up ( 2 gig recommended)

DVD-Rom disc x 4

A4 Sketch pad, A4 Notebook and variety of pens and pencils

Access to Hardware and Software to include:

1. Printer, photocopier, scanner

2. Computers [ Mac OS or Windows OS ]

3. Power point [ Office 2003 + ]

4. Flash [ CS 4 + ]

5. Photoshop [ CS 4 + ]

6. Internet

SUGGESTED TEXTS FOR FURTHER INFORMATION

1. Graphic Design: The New Basics

2. Design Evolution: A Handbook of Basic Design Principles Applied in Contemporary Design

3. Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

2 Resources


1 COURSE DETAILS



3 PERFORMANCE CRITERIA

ELEMENTS OF COMPETENCY AND THEIR PERFORMANCE CRITERIA

The performance criteria are what your assessments will measure, to indicate your current competence for that particular element.

ELEMENT PERFORMANCE CRITERIA

1. Research for design solution ideas.

1.1 Research and analyse information, ideas and approaches with consideration of intellectual property, moral rights and copyright requirements to assist in identifying and clarifying concept design needs.

1.2 Research and compare techniques and tools for visual design and communication available for use in the creation of a multimedia product , exploring the characteristics and differences of digital imaging and traditional imaging

1.3 Identify and prioritize main elements and design considerations.Examine technical aspects of the design concept.

1.4 Appraise the aesthetics of the design.

1.5 Research and compare the range of delivery platforms available for multimedia products

1.6 Explore the range of typographical and visual elements that are appropriate in the development of a multimedia product

1.7 Organise research media and findings for use by all relevant personnel throughout the design development process, updating as required

2. Explore design elements and principles to inform concept.

2.1 Explore and experiment with a range of design solutions based on research and analysis.

2.2 Test various design solutions using the elements and principles of design.

2.3 Propose design solutions and present outcomes in a progressive and logical format.

2.4 Evaluate, adapt and use new approaches based on capabilities of techniques already used

3. Identify and evaluate appropriate process and techniques to achieve design.

3.1 Identify possible constraints of materials related to desired outcome.

3.2 Identify range of potential techniques to achieve desired outcome.

3.4 Produce prototype design using alternative methods and techniques.

3.5 Evaluate prototype design in terms of conceptual vision/design solution.

3.6 Identify design shortcomings.

3.7 Identify approaches to overcome design shortcomings.

3 Performance criteria


1 COURSE DETAILS




ELEMENT PERFORMANCE CRITERIA

4. Receive and interpret the brief

4.1 Liaise with the relevant personnel to interpret and identify the objectives of the multimedia product, to ensure the creative, technical & production requirements can be met

4.2 Identify all relevant factors which may determine and affect visual design and communication concepts and application through the breakdown and interpretation of the brief and liaison with relevant personnel

4.3 Clarify target user/audience to determine the format and delivery platform of the multimedia product through discussion with relevant personnel

5. Generate and assess ideas 5.1 Generate visual design and communication ideas which are technically feasible, respond to the brief and provide creative solutions

5.2 Discuss visual design and communication ideas and collaborate, as required, with relevant personnel to ensure contribution of a range of creative solutions

5.3 Continuously reflect on and assess the creative solutions for implications on budget, time line, technical feasibility and suitability to meet the brief

6. Develop and refine design solution.

6.1 Determine a design solution based on knowledge and understanding of different techniques.

6.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required for the production of concepts based on experimentation results.

6.3 Refine design solution based on ongoing experimentation and feedback.

8. Select media/materials for use in visual design and communication

8.1 Identify and Select the appropriate visual design and communication techniques which fulfil the creative, technical, and production requirements of the brief

8.2 Gather relevant materials and media, ensuring their compatibility to the creative and technical specifications of the multimedia product

9. Realize design solution. 9.1 Select and apply the elements and principles of design to create design solution.

9.2 Realize the design using techniques and media selected from research and experimentation to meet design solution.

9.3 Evaluate and respond to the potential for changes in the use of techniques and experimentation to meet the design solution.

9.4 Refine the design solution based on ongoing experiences with the production of the work.

9.5 Use safe working practices throughout the production of the work.

9.6 Consider issues of presentation and take action accordingly.

3 Performance criteria _continued


1 COURSE DETAILS




Requirements for developing multi-media product output:

1. Develop outline of structure and the proposed development

2. Use relevant multi-media design and / imaging applications

3. Incorporation of the elements and principles of design, in the content and design

4. Multi-Media Presentation Product to include:

Text

Images

Animation / video

Effects

Sound

On/Of sound button/s where relevant

Copyright

With focus on:

Functionality

Consistency of style and/ theme

Navigation to reflect understanding of design for presentations

Aesthetic Considerations

ONGOING TASKS ASSESSMENT CRITERIA1. The presentation is attractive and incorporates good design practices

2. Common screen elements are consistent throughout the design

3. Sound effects are used where appropriate and can be turned off at any time

4. Original graphics complementing the overall design

5. Original animations complementing the overall design

6. Subject of the production is in accord with the design

7. Content is sufficient, relevant and free of errors

8. Package design is in accord with the subject of the production

9. Evaluation is relevant and adequately identifies issues arising throughout the design process

3 Performance criteria _continued

multi-media product design

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