Promiscuous  Products    Brand  Guide    Mission  Statement    The  Promiscuous  products  staff  members  work  to  create  woman’s  skin  care  and  scent  merchandise.    The  products  are  aimed  to  appeal  to  women  in  their  20’s  and  30’s  who  want  to  feel  and  smell  sexy  and  beautiful.  The  brand  is  flirty  and  fun,  which  plays  off  of  women’s  desire  to  stay  young  and  trendy.  Messages  and  ideas  the  brand  personifies  are  seen  in  correlation  with  the  opposite  term,  that  works  to  further  emphasize  the  main  characteristics  of  the  product.  The  main  style  of  Promiscuous  products  is  the  fashion  trend  known  as  trashy  glam.  This  style  does  not  only  portray  women  as  beautiful  but  sexy  along  with  the  bad  and  dirty  connotations  that  go  along  with  the  term  sexy.      Type    Promiscuous  products  use  Northwood  High  font  as  their  main  typestyle.  Along  with  this  font  Helvetica  and  its  variations  are  also  allowed  for  secondary  features,  however  for  the  main  logo  is  always  to  be  used  in  Northwood  High  font.        Colors    Promiscuous  products  use  black  and  white  and  shades  of  grey  as  their  logo  images  and  logo  names.  The  bottles  and  containers  themselves  may  be  various  colors  that  appeal  to  women.  Pinks,  purples,  and  light  blues  are  desired  colors  of  use.      Product  Names    Promiscuous  products  will  always  have  the  title  Promiscuous  within  the  name.  The  title  will  incorporate  Promiscuous  along  with  a  descriptive  word  of  what  the  item  is.  Sub  titles  will  incorporate  some  version  of  opposites  and  encourage  the  woman  to  go  ahead…  and  be  the  opposite  of  what  the  item  would  normally  characterize.        

being bad never felt so good

PROMISCUOUS BODY WASHgo ah e ad . . . b e me s s y

smell

a s

sexy

a s you

t ruly

a re.

sex

y

ahead

being bad never felt so good

PROMISCUOUS LOTIONgo ahead.. . be rough

beauty

Startson

theSki

n

surfa

cesilky

smell

a s

sexy

a s you

t ruly

a re.

sex

y

ahead

being bad never smelled so good

PERMISCOUS PERFUMEgo ahead.. . get dirty

being bad never felt so good

PROMISCUOUS BODY WASHgo ah e ad . . . b e me s s y

smell

a s

sexy

a s you

t ruly

a re.

sex

y

ahead

being bad never felt so good

PROMISCUOUS LOTIONgo ahead.. . be rough

beauty

Starts

on the

Skin

surfa

cesilky

smell

a s

sexy

a s you

t ruly

a re.

sexy

ahead

being bad never smelled so good

PROMISCUOUS PERFUMEgo ahead.. . get dirty

smell

a s

sexy

a s you

t ruly

a re.

sex

y

ahead

being bad never smelled so good

PROMISCUOUS PERFUMEgo ahead.. . get dirty

smell

a s

sexy

a s you

t ruly

a re.

sex

y

ahead

being bad never smelled so good

PROMISCUOUS PERFUMEgo ahead.. . get dirty

smell

a s

sexy

a s you

t ruly

a re.

sex

y

ahead

being bad never smelled so good

PROMISCUOUS PERFUMEgo ahead.. . get dirty