multi vs mono lingual packaging
TRANSCRIPT
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
Q. In a global market, can a single language pack
ever be as effective as a multi-lingual pack?
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
Some believe it can. And some don’t care about embracing their customer;
relying instead on‘brand goodwill’…
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
In a single market, pack communication must
work hard to engage and sell in the few seconds a customer experiences it
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
But in a global market thisneed is enhanced. It is
imperative that packaging speaks the local language.
Why?
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
Because statistically, most consumers say they would
be more likely to buy products
which provide informationin their own language
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
So… are you sure your packaging
is fully prepared to enter the
international market place?
L A N G U A G E S E R V I C E S C O N S U L T A N C Y
PUSH InternationalMulti-language vendor of
choice for value-added translation
services.Please email us on
[email protected] 44 (0) 118 984 1931 (Thames Valley)
44 (0) 203 402 2327 (London) 00 1 646 205 8089 (New York)
or visit http://www.push-international.com