EVENT OVERVIEW

Develop effective communications and marketing strategies to promote your products and services

Over the years, marketing to the NHS has changed significantly. A competitive market, a tough financial climate and the development of new channels, means that the NHS is much more responsive to communications from suppliers and service providers.

In fact, the NHS is adopting a multichannel approach to marketing faster than some of its suppliers and service providers.

Multichannel ‘surround-sound’ marketing is about creating a loud, impact – are you making the right noise?

If you want to get your message across, promote your products and services and demonstrate the effectiveness of your offering to the NHS, then an integrated communication strategy is proven to deliver the best results.

This one-day event led by industry experts, will give you the confidence to put your strategy in place.

BENEFITS OF ATTENDING:

Gain insight into how to engage with the NHS by accessing case studies from successful organisations like NHS Confederation and Allocate Software

Ensure you’re GDPR compliant and following established best practice from a Wilmington Healthcare expert

Benefit from a detailed overview of the NHS landscape to better understand the UK healthcare market

Gain practical advice from industry leaders on how to better use marketing channels such as social media and PR to give your business a competitive edge

The event is supported by HSJ, the UK’s leading intelligence service for healthcare leaders.

• Marketing professionals new to healthcare and / or healthcare marketing

• Private sector suppliers to the NHS including pharma and medtech

WHO SHOULD ATTEND?This event is aimed at:

SPEAKERS:Douglas Findlay, Co-Chair of the Academic Health Science Network of Networks and the Oxford Academic Health Science Network Patient Experience Operational Group

John Chater, Solutions Director, Learning & Education, Wilmington Healthcare

Andrew Fisher

Liz Jones, UK Marketing Director, Allocate Software

Steve Mills, Director, Steve Mills Marketing

Andrew Baud, Managing Director, Tala PR

Sarah Eglington, Client Services Director, Wilmington Healthcare

Multichannel marketing for healthcare suppliers12 June London

9.30 REGISTRATION

10.00 Welcome and Chair’s introduction • How to get the best out of the day • Outline of the themes to be discussed • Jargon buster: your guide to NHS acronyms Douglas Findlay, Co-Chair of the Oxford

Academic Health Science Network (AHSN) Patient Experience Operational Group

10.15 Framing the current NHS environment: Understanding STPs and ICSs

Join an informal and interactive session delivered by an expert from Wilmington Healthcare. You will learn about what is happening in the NHS and how it is changing. You’ll also be able to assess your own knowledge and identify any current gaps in your learning

• Get a sense of the NHS landscape and who the major players are within it

• Understand how the NHS is changing with the advent of STPs and ICSs and how this will impact your business

• Find out how The Five Year Forward View is guiding change in the NHS and review progress to date

John Chater, Solutions Director, Learning & Education, Wilmington Healthcare

10.55 COFFEE BREAK

11.10 NHS Confederation: Strategies for engaging with the NHS

• Gain insight into how NHS Confederations engages with its membership and what strategies you can adopt for your business

• Hear how NHS Confederation has successfully built up its commercial arm in recent years

• Find out what messaging works for an NHS audience and what to avoid

Andrew Fisher

11.50 Allocate Software Case Study: A multi-channel marketing success story

• Overview on how Allocate Software has established itself in the healthcare market

• Find out more about the marketing channels Allocate has utilised to engage with NHS decision makers

• Learn about the techniques employed to demonstrate NHS thought leadership as a private sector company

Liz Jones, UK Marketing Director, Allocate Software

12.30 NETWORKING LUNCH

13.30 Using social media to win business from the NHS • Hear the 6 key skills required to make the most

of social media as a marketing channel • Find out the data you need to collect to measure

the success of your social media activity • Benefit from an overview on what’s new for this

year – including PPC and video advertising • Understand the six rules of influence to build a

powerful social media presence for your brand Steve Mills, Director, Steve Mills Marketing

14.10 Integrating PR into marketing and business development

• Join a discussion on what PR has worked for various organisations to date and how have you measured a ROI

• Benefit from advice on how best to work with the media and get them onside

• Learn how to build a successful PR campaign: what key messages should you get across and how can you demonstrate thought leadership?

Andrew Baud, Managing Director, Tala PR

14.50 COFFEE BREAK

15.05 GDPR: Are you compliant? • Find out how Wilmington Healthcare prepared

for GDPR • How to get ahead post-GDPR: a survival guide

for marketers • Get insight into what steps you need to take

right now to ensure you’re GDPR compliant Sarah Eglington, Client Services Director,

Wilmington Healthcare

15.55 Closing Remarks and end of Conference

Multichannel marketing for healthcare suppliers12 June London

AGENDA