multichannel translation for the digital economy, carl yao (csoft international)
TRANSCRIPT
© 2017 CSOFT INTERNATIONAL
Multichannel Translation for
Global Enterprises
The Multichannel World• We live in a multichannel world in
which information is fast-changing and distributed through many channels.
• Translation services rendered on all channels are not only possible, but are often the best solutions.
Time is Money• In today’s digital economy, content is
created constantly and around the clock.
• Translation is no exception. The ability to translate digital information quickly (in minutes versus hours and days) will enable companies to beat their competition and get ahead faster in global markets.
Digital Content ExplosionIn an Internet Minute…
12k Hotels Booked
5k Restaurant Reservations
18k New Support
Requests
15k Product Reviews
21M MessagesWhatsApp
$204k in Sales @ Amazon
2.4M Search Queries
347k New tweets
Changed Customer Expectations
• The hyper-connected world has radically changed basic customer expectations about speed. Fast delivery is no longer a matter of weeks or days; it’s now minutes and seconds.
Always-on Translation• Content is becoming smaller, more
fragmented, and in need of on-demand translation in minutes and around the clock.
• Legacy localization services are no longer sufficient in meeting these always-on, agile, and fast translation requirements of the digital age.
The Challenge• Old translation models are too slow and
inflexible• Legacy translation models are not scalable• Current translation technology isn’t easily
accessible• Today’s translation
tools are too expensive for the developing world.
Introducing Mobile Translation
• Stepes is the world’s first mobile, human-powered translation platform.
Mobile: The Coming Revolution
• It’s ubiquitous.• It’s scalable.• It’s versatile.• 70% of all digital content today is
created and consumed on mobile.
How Does It Work?• Stepes’ patented mobile translation
technology notifies linguists of new translation requests instantly and allows them to translate on-demand anywhere and anytime, all from their smartphone.
All-In-One Cloud Translation• Powered by our mobile solutions,
CSOFT delivers the industry’s first true all-in-one Web-based enterprise translation solution that is scalable and versatile.
• API (including REST) support for 3rd party systems.
• TM, MT and terminology support.
Instant Project Creation
Automated Translation Management
• Seamless project management• Translation review on desktop and
mobile• Terminology management support• Translation memory integration• Machine translation support• 3rd party API support
Automated Translation Management
Instant Human Translation• It’s like Google Translate, but
powered by human translators from around the world.
Scalable and Quality Enterprise Translation,
Anywhere, Anytime.
JIT Translation• The information age demands speed.
First came just-in-time manufacturing; now companies require just-in-time solutions for a growing number of business needs.
Continuous Translation• Businesses now demand high quality
translation fast and on a continuous basis.
• Agile translation with “Big Translation” using the network effect.
Social Media Translation• The network-based translation model
is perfectly suited for user generated content (UGC)
Mobile Interpretation• Live over-the-phone interpretation
made easy
Let the Experts Translate• Mobile allows bilingual experts,
doctors, lawyers, engineers, and banking professionals to contribute to the translation process using fast and intuitive smartphone technology for better quality.
• Leverage the Human Network.
Mobile translationfor agile, global
businesses
Questions?