multicultural marketing 101
DESCRIPTION
Crash course in multicultural marketing and areas where marketing people can focus their campaigns to target multicultural consumers.TRANSCRIPT
![Page 1: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/1.jpg)
MulticulturalMarketing 101
Crash Course In How
To Reach Emerging
Consumer Segments
Friday February 22 13 w.
![Page 2: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/2.jpg)
Did you know?
Friday February 22 13 w.
![Page 3: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/3.jpg)
There’s a new
sheriff in town...
Friday February 22 13 w.
![Page 4: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/4.jpg)
OK...So maybe he/she
doesn’t look exactly like that.
Friday February 22 13 w.
![Page 5: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/5.jpg)
An Early Adopter
Friday February 22 13 w.
![Page 6: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/6.jpg)
Nope.Friday February 22 13 w.
![Page 7: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/7.jpg)
Morelike this.
Friday February 22 13 w.
![Page 8: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/8.jpg)
him.And like
Friday February 22 13 w.
![Page 9: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/9.jpg)
Now these guyswill have to start
thinking in new waysFriday February 22 13 w.
![Page 10: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/10.jpg)
that the marketing department is lost?
Does this mean
Friday February 22 13 w.
![Page 11: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/11.jpg)
Nope.Friday February 22 13 w.
![Page 12: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/12.jpg)
Here’s 4 areas to use
for multicultural marketing
Friday February 22 13 w.
![Page 13: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/13.jpg)
Sports
will always workFriday February 22 13 w.
![Page 14: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/14.jpg)
Family
is more important than before
Friday February 22 13 w.
![Page 15: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/15.jpg)
Communication
is a top activity as people are miles apart
Friday February 22 13 w.
![Page 16: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/16.jpg)
Media
online from the home country is consumed
more than everFriday February 22 13 w.
![Page 17: Multicultural Marketing 101](https://reader038.vdocument.in/reader038/viewer/2022110122/5593f3241a28ab4e278b4660/html5/thumbnails/17.jpg)
Want more ideason how to reach multicultural consumers?
Follow Joinville and our multicultural blog for more.
Friday February 22 13 w.
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Photo credits:
http://www.flickr.com/photos/72923553@N00/6826209483http://www.flickr.com/photos/75199686@N00/4456497360http://www.flickr.com/photos/40143737@N02/4265173624/http://www.flickr.com/photos/40387397@N04/8014765713/http://www.flickr.com/photos/w4nd3rl0st/6457006853/http://www.flickr.com/photos/coreytempleton/6330769180/http://www.flickr.com/photos/revertebrate/914284844/http://www.flickr.com/photos/ivan70s/6001521922/http://www.flickr.com/photos/deadhorse/429479445/http://www.flickr.com/photos/64667396@N00/7098164733
Friday February 22 13 w.