multilingual web content for mass consumer products

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Multilingual Web Content for Mass Consumer Products Manish Kanwal | Adobe Systems

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Multilingual  Web  Content  for  Mass  Consumer  Products  Manish  Kanwal  |  Adobe  Systems    

Contents  

Author  •  HTML/XML,  Images  and  Multimedia  

Localize  •  Translation,  Pushing  content  to  staging  server  

GoLive  

•  Testing  •  Issues  •  Resolution  •  Results  

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Creating  multilingual  websites  

Author Localize GoLive

Authoring  

4

HTML,  XML  

Authoring  (contd.)  

5

Images  

Authoring  (contd.)  

6

Multimedia  

Localization  

7

Translation  

Staging  

English  Content   Machine  Translation  

Localized  HTML  

Machine  Translated  Content  

Review;  Go/No  Go  

Testing  in  Stage  

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Issues  

Testing  in  Stage  (contd.)  

9

Issues  

Testing  in  Stage  (contd.)  

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Issues  

Resolution  

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The  Brute  Force  Way  

Resolution  (contd.)  

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The  Gen  Next  Way  

Automate  

Resolution  (contd.)  

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URL  Testing  

•  Check  URLs  on  a  webpage  •  Check  URLs  in  a  build  that  lead  to  a  

web  page  •  Report  the  destination  

URL  Testing  Engine  

Resolution    (contd.)  

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Invalid  Content  

Resolution  –  The  Next  Wave  

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Language  Detection  

Term  Database  

Results  •  No  more  “dipstick”  testing;  in  spite  of  hundreds  of  pages  for  

each  language  •  Drastic  reduction  in  TAT  •  Great  agility  •  Very  quick  response  time  to  user  feedback  on  Social  Media  

and  Forums  

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Change  in  strategy  from  “reactive”  to  “proactive”  

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Lets  talk  

Thank  you!    Manish  Kanwal  |  Adobe  Systems  |  [email protected]  

Image  Catalogue  (Appendix)  

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