multimedia interactive information design latin dance/music studio lisa hall 727.742.5830 e-mail...
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Multimedia Interactive Information DesignLatin Dance/Music
Studio
Multimedia Interactive Information DesignLatin Dance/Music
Studio
Lisa Hall727.742.5830E-mailVersion 1.0 12/11/2006Signature______________
Lisa Hall727.742.5830E-mailVersion 1.0 12/11/2006Signature______________
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Project OverviewProject Overview
The Latin Dance/Music interactive multimedia project is being developed to enhance and profit the Latin Dance Studio. In addition to their on-site instructional classes, this project will add a web site, Informational Kiosks and an instructional DVD video to enrich the company.
The Latin Dance/Music interactive multimedia project is being developed to enhance and profit the Latin Dance Studio. In addition to their on-site instructional classes, this project will add a web site, Informational Kiosks and an instructional DVD video to enrich the company.
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GoalsGoals
Latin Dance Instruction Company to provide enhancement to their business for the purpose of increasing profit.
Latin Dance Instruction Company to provide enhancement to their business for the purpose of increasing profit.
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Overall ObjectivesOverall Objectives
To utilize three (3) separate interactive medias to communicate, instruct, inform and entertain their clients.a) Implementation of a Web siteb) Implementation of a Kioskc) Implementation of a DVD instructional video.
To utilize three (3) separate interactive medias to communicate, instruct, inform and entertain their clients.a) Implementation of a Web siteb) Implementation of a Kioskc) Implementation of a DVD instructional video.
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Objective #1Website ImplementationObjective #1Website Implementation Basic Content:
a) Class Detailsb) Locate dance studiob) Class schedulec) Student photography taken in
class - (resource needs to be identified to take photography)
d) Testimonialse) Store/Merchandisef) Local Latin Clubs/Events
Basic Content:a) Class Detailsb) Locate dance studiob) Class schedulec) Student photography taken in
class - (resource needs to be identified to take photography)
d) Testimonialse) Store/Merchandisef) Local Latin Clubs/Events
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Website Development:a) Functional Requirements
Secure domain name Monies and resources will have to
be identified to write and develop the website content
Website Development:a) Functional Requirements
Secure domain name Monies and resources will have to
be identified to write and develop the website content
Objective #1 (continued) Website Implementation
Objective #1 (continued) Website Implementation
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b) Identify Content Class Details
Salsa, Argentine Tango, Merengue, Cha Cha Cha and Bachata
Directions and Map to Studio Structure of Classes
Beginner Intermediate Advanced
Class Schedule Days and Times
Inventory of Merchandise to be sold Testimonials Photo Gallery
Class Photos by Class Type
b) Identify Content Class Details
Salsa, Argentine Tango, Merengue, Cha Cha Cha and Bachata
Directions and Map to Studio Structure of Classes
Beginner Intermediate Advanced
Class Schedule Days and Times
Inventory of Merchandise to be sold Testimonials Photo Gallery
Class Photos by Class Type
Objective #1 (continued) Website Implementation
Objective #1 (continued) Website Implementation
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Objective #2DVD Instructional Video
Objective #2DVD Instructional Video Scope of DVD Implementation
a) One instructional video for each level of class; Beginner, Intermediate and Advanced
b) Resource for choreography of instruction
c) Resource for video editingd) Set deadlines for completion of DVD
Scope of DVD Implementationa) One instructional video for each
level of class; Beginner, Intermediate and Advanced
b) Resource for choreography of instruction
c) Resource for video editingd) Set deadlines for completion of DVD
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Objective #3Implementation of Kiosk
Objective #3Implementation of Kiosk Goal for Kioska) Kiosk implementation in local Mall(s) to entertain and inform about the Dance Studio
Goal for Kioska) Kiosk implementation in local Mall(s) to entertain and inform about the Dance Studio
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Objective #3 (Continued) Implementation of Kiosk
Objective #3 (Continued) Implementation of Kiosk Basic Content:a) Monitor with DVD player that will continuously play DVD Instructional Videob) Merchandisec) Informational Brochures
Basic Content:a) Monitor with DVD player that will continuously play DVD Instructional Videob) Merchandisec) Informational Brochures
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Product Functional CapabilitiesProduct Functional Capabilities
WebsiteDVD
Instructional Video
Kiosk
Class Info Beginner Brochures
Class Schedule IntermediateInforming Attendant
Merchandise Advanced Events
Photo Gallery Merchandise
Events
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User CharacteristicsUser Characteristics
Visitors to the web site will be seeking information about Latin Dances and/or Music
Current Clients of the Dance Studio that are searching for the class schedule, class photos, events or location.
Visitors to the Kiosks are persons that have in an interest in Latin Music/Dance and are curious what the company is offering.
Visitors to the web site will be seeking information about Latin Dances and/or Music
Current Clients of the Dance Studio that are searching for the class schedule, class photos, events or location.
Visitors to the Kiosks are persons that have in an interest in Latin Music/Dance and are curious what the company is offering.
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General ConstraintsGeneral Constraints
Limitations to the web site would be persons that do not have an internet connection. Likewise, the DVD video could not be used if a DVD player is not available.
Limitations to the web site would be persons that do not have an internet connection. Likewise, the DVD video could not be used if a DVD player is not available.
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AssumptionsAssumptions
It is assumed that the Latin Dance Studio is up and running and has a current Client base.
It is assumed that the Latin Dance Studio is up and running and has a current Client base.
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Other Hardware/SoftwareOther Hardware/Software A printer would be useful in conjunction with the web site if the user had intentions of printing the class schedule or local events.
No software required
A printer would be useful in conjunction with the web site if the user had intentions of printing the class schedule or local events.
No software required
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User ProfilesUser Profiles
The user can be of any background and any age. The goals of the user are to learn to dance Latin-style, improve on their dance skills that they already have or purchase dance shoes or related merchandise. Samples User’s are as follows:
The user can be of any background and any age. The goals of the user are to learn to dance Latin-style, improve on their dance skills that they already have or purchase dance shoes or related merchandise. Samples User’s are as follows:
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Persona #1Persona #1
Name: MiguelAge: 22Location: Tampa, FloridaEducation: College StudentStyle: Casual, Laid BackProfession: Part-time side workPersonal Background: Raised in a Latin environment but never learned to danceFamily status: Lower to Middle ClassHousehold Income: $50,000 annual family incomeTechnical profile: ModerateInternet use: Low usage; email and chatFavorite Web sites: My Space, Online and Interactive gamingGoals for this Web site: Outreach to classmates, upcoming events
Name: MiguelAge: 22Location: Tampa, FloridaEducation: College StudentStyle: Casual, Laid BackProfession: Part-time side workPersonal Background: Raised in a Latin environment but never learned to danceFamily status: Lower to Middle ClassHousehold Income: $50,000 annual family incomeTechnical profile: ModerateInternet use: Low usage; email and chatFavorite Web sites: My Space, Online and Interactive gamingGoals for this Web site: Outreach to classmates, upcoming events
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Name: Glenda
Age: 32
Location: St. Petersburg, Florida
Education: AS Degree
Style: Religious, Family Oriented
Profession: Medical Assistant
Personal
Background: Divorced and wants to make new friends
Family status: Lower to Middle Class
Household
Income: $30,000 annually
Technical profile: Computer Proficiency
Internet use: Moderate to High
Favorite
Web sites: Yahoo, News Groups
Goals for this
Web site: Share Photos, Outreach to classmates, upcoming events, class schedules
Name: Glenda
Age: 32
Location: St. Petersburg, Florida
Education: AS Degree
Style: Religious, Family Oriented
Profession: Medical Assistant
Personal
Background: Divorced and wants to make new friends
Family status: Lower to Middle Class
Household
Income: $30,000 annually
Technical profile: Computer Proficiency
Internet use: Moderate to High
Favorite
Web sites: Yahoo, News Groups
Goals for this
Web site: Share Photos, Outreach to classmates, upcoming events, class schedules
Persona #2Persona #2
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Name: Tracey
Age: 28
Location: City of Tampa, Florida
Education: BS Business
Style: Professional
Profession: Teacher
Personal
Background: On a quest to get the most out
of life, wants to be involved
and experience a variety of things
Family status: Middle to Upper Class
Household
Income: $60,000 annual family income
Technical profile: Excellent
Internet use: High (News groups, email, shopping, on-line education)
Favorite
Web sites: CNN News, Yahoo Finance, Amazon, and Ebay
Goals for this
Web site: Learn something new and out of the ordinary, have fun
Name: Tracey
Age: 28
Location: City of Tampa, Florida
Education: BS Business
Style: Professional
Profession: Teacher
Personal
Background: On a quest to get the most out
of life, wants to be involved
and experience a variety of things
Family status: Middle to Upper Class
Household
Income: $60,000 annual family income
Technical profile: Excellent
Internet use: High (News groups, email, shopping, on-line education)
Favorite
Web sites: CNN News, Yahoo Finance, Amazon, and Ebay
Goals for this
Web site: Learn something new and out of the ordinary, have fun
Persona #3Persona #3
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MAPPING STRATEGYMAPPING STRATEGY
HOMEHOME SEARCHSEARCH
LOCATIONLOCATIONTESTIMONIALSTESTIMONIALSCLASSSCHEDULE
CLASSSCHEDULE
CLASSDETAILSCLASS
DETAILSPHOTO
GALLERYPHOTO
GALLERY CONTACT USCONTACT US
Utilizing Linked Branching to provide
complete random navigation for the user
Utilizing Linked Branching to provide
complete random navigation for the user
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MAPPING STRATEGYMAPPING STRATEGY
HOMEHOME SEARCHSEARCH
LOCATIONLOCATIONTESTIMONIALSTESTIMONIALSCLASSSCHEDULE
CLASSSCHEDULE
CLASSDETAILSCLASS
DETAILSPHOTO
GALLERYPHOTO
GALLERY CONTACT USCONTACT US
Bachata
Cha Cha Cha
Merengue
Argentine Tango
Salsa
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MAPPING STRATEGYMAPPING STRATEGY
HOMEHOME SEARCHSEARCH
LOCATIONLOCATIONTESTIMONIALSTESTIMONIALSCLASSSCHEDULE
CLASSSCHEDULE
CLASSDETAILSCLASS
DETAILSPHOTO
GALLERYPHOTO
GALLERY CONTACT USCONTACT US
Testimonial Pages
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MAPPING STRATEGYMAPPING STRATEGYHOMEHOME SEARCHSEARCH
LOCATIONLOCATIONTESTIMONIALSTESTIMONIALSCLASSSCHEDULE
CLASSSCHEDULE
CLASSDETAILSCLASS
DETAILSPHOTO
GALLERYPHOTO
GALLERY CONTACT USCONTACT US
Photo Albums
By Class Type
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Class Details
MAIN CONTENT
Class Schedule
Testimonials
Location
Merchandise
Contact Us
LOGO
Home Search
COPYRIGHT - ALL RIGHTS RESERED
MAIN PAGE - GLOBAL
(Option 1)
MAIN PAGE - GLOBAL
(Option 1)
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Class Details
Class Schedule
Testimonials
Location
Merchandise
Contact Us
LOGO
Home Search
COPYRIGHT - ALL RIGHTS RESERED
INNER WIREFRAME
(Option 1)
INNER WIREFRAME
(Option 1)
Level 2 Location1st Choice2nd Choice3rd Choice4th Choice
Content of 2nd Level OR
Choices in 2nd Level
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MAIN CONTENT
LOGO
Home Search
COPYRIGHT - ALL RIGHTS RESERED
MAIN PAGE - GLOBAL
(Option 2)
MAIN PAGE - GLOBAL
(Option 2)
Class DetailsClass
ScheduleTestimonials Location Merchandise Contact Us
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LOGO
Home Search
COPYRIGHT - ALL RIGHTS RESERED
INNER WIREFRAME
(Option 2)
INNER WIREFRAME
(Option 2)
Class DetailsClass
ScheduleTestimonials Location Merchandise Contact Us
Content of 2nd Level OR
Choices in 2nd Level
Level 2 Location1st Choice2nd Choice3rd Choice4th Choice
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Design Comp and Navigation of the Home PageDesign Comp and Navigation of the Home Page
Choose your language here
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Design Comp and Navigation of the Inner PageDesign Comp and Navigation of the Inner Page
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Color System and Typography StandardsColor System and Typography Standards Main color scheme is Red, Yellow, Black and Grey
Background color grey - Websafe color #cccccc
Navigational Text Tahoma, regular, size 10, Black
Title Text - Verdana, regular, size 10
Content Text - Verdana, regular, size 8, Black
Main color scheme is Red, Yellow, Black and Grey
Background color grey - Websafe color #cccccc
Navigational Text Tahoma, regular, size 10, Black
Title Text - Verdana, regular, size 10
Content Text - Verdana, regular, size 8, Black
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Standard Interface ElementsStandard Interface Elements Global buttons yellow (websafe color #fff200) with shadow
Courtesy Navigational buttons red (websafe color #ff3333) with shadow
Button style - Rectangle with rounded edge, bevel and shadow effect
Global buttons yellow (websafe color #fff200) with shadow
Courtesy Navigational buttons red (websafe color #ff3333) with shadow
Button style - Rectangle with rounded edge, bevel and shadow effect
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Example of Labels, Titles and IconsExample of Labels, Titles and Icons Labels: Salsamania
Titles: “Styles”
Icons:
Language: Spanish and English
Labels: Salsamania
Titles: “Styles”
Icons:
Language: Spanish and English