multimedia messaging service

1 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL

Multimedia Messaging Service

NOKIATDOC T2-99677


SMS Overview• Well known service and success story • More and more important source for revenue

According to Sonera 10 % of the mobile business revenue comes currently from SMS (Helsingin Sanomat 1.9.99)

• Proprietary messaging enhancements being introduced

406 million cellular subscribers

18 millionactive SMS users

665 million cellular subscribers

57 millionactive SMS users

From '99 to 2002

Forecast for worldwide cellular subscribers and active SMS users, Ovum 1999


SMS popularity increases Mobile Originated SMS/User/month

0

5

10

15

20

25

Finland Norway Germany Italy UK

Source: "3G Mobile" article, 14.7.99


Sonera SMS revenues share now 7%(10%)

Sonera Cellular Revenues

20762525

86

190

0

500

1000

1500

2000

2500

3000

1-6/98 1-6/99

MFI

M

Sonera SMS based revenues, MFIM

Sonera CellularRevenues, MFIM

Source: Sonera Half-year -99 report


Use Case of SMS

Hi Matti,Meet you in this cafe!It's the first café when you walk from the railway station towards the downhill skiing centre. In the corner.Tom

• Typical use case of SMS:

1) Need to send a message2) Write the message3) Send to +35850237691

After few seconds receiver:

Message receivers terminal beeps:1) You have message2) Read the message


From SMS towards MMS Case: Picture Messages

Picture message: maximum size is 72*28 pixels and Text: displayed after the graphics, maximum size is 120

ascii characters with the biggest possible graphics Guides users towards MMS, first step! Exactly the same use model as in SMS!


Use Case of MMS

Meet you in this cafe!

• Typical use case of MMS:

1) Need to send a picture2) Take a picture with camera3) Add some text to it4) Send to +35850237691

After few seconds receiver:

Multimedia message receivers terminal beeps:1) You have message2) Read and view the message3) Forward, Save, Delete, ...


Multimedia Message Service MMS

CellularNetwork

MMSC

• Picture Messages• Electronic Postcards• Video Messages• Audio Messages• Text Messages• … and different combinations

@

MMSC - Multimedia Message Service Center

Internet


MMS Overview"Familiar messaging concept"

"Clear evolution from SMS, easy-to-use, store &"Clear evolution from SMS, easy-to-use, store &forward, familiar charging concepts, existing customers"forward, familiar charging concepts, existing customers"

"Flexible for future needs, scalable for"Flexible for future needs, scalable for all terminals"all terminals"

"Clear need for instant "person-to-person" messaging has "Clear need for instant "person-to-person" messaging has been identified by the success of SMS"been identified by the success of SMS"


MMS Overview, cntd• MMS will be a service for all mobile users, both

business and consumer users, and therefore all mobile categories should be able to support MMS Lightweight protocols needed

• MMS will be flexible messaging between mobile users, allowing text, video, audio, etc. messaging between mobile users Bearer and network indepence needed to

maximise user base• Benefit from the SMS success story, even

though MMS will be enhanced and new technology including Internet technologies Keep SMS "look and feel" and proceed

quickly in standardisation


MMS, terminal issues• Co-existence with SMS is evident, and

therefore the commonality need to be maximised in the UI (same "look and feel")

MMS customer base should be as large as possible, however MMS should be optional service for terminals in the beginning

Up to terminal capabilities, whether it is able to handle small or large set of content types (JPEG, GIF, MP3, MPEG4, …)


MMS Content Formats• A minimum set of content formats

needed for "MMS capable" terminals to communicate with each other, to ensure message delivery

• Minimum set could be e.g.:JPEG imagesGIF imagesText (different char sets)

• A message will be combined using Multipart MIME with the use of SMIL for syncronisation of modules

• Part of WAP specification e.g. WAP 2.0


MMS complements Email• MMS as a service is already

existing•Familiar concept from SMS, used for instant messaging between users ("Almost real-time")

•Suitable for mobile terminal usage

•Charging per message

•No need to remember the messages ("Store and forward")

• Email as a service is already existing•Used for offline communication, not time critical information for consumer users

•Suitable for desktop PC usage

•Charging per email not applicable, therefore mainly per traffic charging, which is difficult to sell to users

•Requires mailbox management, users have already mailboxes and email accounts (ISP, company, …)


MMS Network Architecture Overview

FutureBackbone

3GBackbone

2G Backbone

Cellular Network

MMSCMMSC

Internet

WAP GWWAP GW

multimedia messaging service

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