Multimedia & Webpage Design

Capstone Projectsand

Project-Based Learning

Timberley Adams - Watauga High School

• Incorporate real life applications.

• Demonstrate the way multiple programs and objectives work together.

• Allow for varied student interests and diversity.

• Produce a major project and presentation for assessment of student learning.

Creative capstone business projects combine elements of all 4 MaWD

curriculum units into a promotional packet which can be done

–as individual projects • by spreading components out over the

semester as you finish corresponding units.–as a 1 week group project

• at the end of course by dividing up the components between group members.

Curr

icul

um U

nits

A GRAPHICS AND DESKTOP PUBLISHIING1.00 Understand desktop publishing.

1.01 Investigate typefaces and fonts. 1.02 Investigate design principles and elements. 1.03 Demonstrate desktop publishing.

2.00 Understand graphic image design and computer animation

2.01 Investigate graphic image design. 2.02 Develop computer animations.

B MULTIMEDIA AND WEBPAGE DESIGN3.00 Understand multimedia production.

3.01 Explore multimedia systems and elements. 3.02 Develop multimedia presentations.

4.00 Understand webpage design.

4.01 Examine webpage development and design. 4.02 Develop webpages using various layouts and technologies.

Capstone projects offer MaWD students the freedom to

imagine and create instead of copying and

reproducing designs and ideas.

Students present their finished plans to classmates for evaluation and discussion of

–overall design and ideas–desktop publishing products–graphic and multimedia

components –websites

This capstone project uses the following software•Adobe Creative Suite

–PhotoShop–InDesign–Illustrator–Flash–Dreamweaver

• Google SketchUp • Microsoft PowerPoint & Word• HTML (Some knowledge may be required to fix

various issues. Pages could also be created in HTML. )

• Audacity• MovieMaker• Other software can be used if Adobe or

Audacity is unavailable.–Gimp, Word, Publisher, Open Office, or

even HTML with Notepad.

Imagine: your school decides to start a student-run coffee / ice cream shop after school hours to provide students with entrepreneurial skills and entertainment options.

• Located in the school cafeteria/lobby area– Hours after school, after ball games, etc…

• Serving a variety of – coffees, teas and other drinks– Ice cream, frozen yogurt, and other munchies

• Featuring Open Mic style entertainment

Why Cool Beans?

It’s called Cool Beans It’s called Cool Beans because coffee and ice because coffee and ice cream use beans cream use beans (coffee beans and (coffee beans and vanilla beans.) vanilla beans.)

…and because

It isn’t like McDonalds. There is no Cool Beans Coffee and Ice Cream Shop with a large well-known media presence or image. This leaves students free to imagine their own designs and logos.

Desktop Publishing (InDesign)• Menu

–any basic menu design • 4X6 Advertisement

–for school newspaper or sports program.• Point of Purchase Tabletop Trifold

–with seasonal or weekly specials• Band Application to appear at Open Mic

–done in Word or InDesign, saved as PDF for insertion in website

Graphics & Design • Business Logo (PhotoShop)

–to be used throughout project• Color Scheme

–to be used throughout project• Floor Plan (Google SketchUp)

–3D showing wall/floor colors, furnishings and decorative elements

• Vector “Button” images (Illustrator)–2 per link to create rollover buttons

• Presentations (PowerPoint) –Explaining and presenting all their ideas

and choices for designs, floor plans, furnishings, menus and websites

• Simple Animations (Flash)–1 for each page in the website

• Edited Sound Clips (Audacity)–For featured entertainment

Multimedia

Webpage Design

• 4 Page (Minimum) Website–Splash Restaurant Home Page, Coffee

Page, Ice Cream Page and an Entertainment Page

• Features: rollover navigation buttons, flash animation, short sound files of featured bands, links to PDF files of their menu and an application for bands to perform at Open Mic.

• Students present their work as if they were approaching the school board with this idea.

• Fellow classmates will watch and be given a chance to ask questions about choices made. – No questions about financing (we assume that part is

acceptable, and that anything goes as far as the need to repaint, carpet or purchase furniture.)

• Fellow classmates are given rating sheets to evaluate both the ideas and professionalism of the presenter.

This idea works well for MaWD! It also fits in with the Personal Finance unit on

consumer behavior / marketing.

• Students must decide their shoe’s purpose and target market. This will determine how they create the following:–Shoe design, color schemes & price range–Shoe Logo & Name–Print Advertising design & placement–Celebrity for endorsements–Broadcast Media scripts & placement

• Shoe Design from an online site with an added Logo for the student’s brand name–Remove other logos to add

student logo or trademark

• Celebrity endorsement photos –With shoe if possible

• Full page magazine advertisement

• 30-60 second radio commercial

(Or PhotoShop or Publisher or Word)

• Writen script- shows what is being said, what is being seen, AND what is being heard in the background.

Formal presentation of ideas & promotional plans•Shoe design and Logo / Name•Benefits of their shoe•Celebrity chosen for endorsement•Magazine Ad

– and list of magazines it will run in

•TV Script or recorded Radio commercial

– and list of stations and time frames it will run.

Project Idea #3 • NASCAR DRIVER SPONSORSHIP

and PROMOTIONAL PLAN

NOT YOUR ORDINARY NASCAR DRIVERS!

The more sponsors pay the better position, and bigger their name appears on the driver’s uniform and on the car. Notice the size and placement of GoDaddy.com

Sponsor notes

TVR

Congratulations Thunder Valley Racing has hired you to work for one its newest female drivers. You may choose one driver from Thunder Valley’s list. See thundervalleyracing.com

• You need to decide on your target market and possible products for a female driver. Come up with a list of sponsors, and logos that are appropriate for your new driver.

• Find photos of the driver, preferably one with a uniform on. (Use PhotoShop adjust colors with the magic wand and hue and add appropriate logos to the uniform and if needed find a separate photo of a uniform and add her head.)

• Do the same with a car photo. Use PhotoShop to change color scheme and add appropriate logos to the front/rear and sides . Use liquify and warp to shape the logo to the car’s curves.

Create a website with pages for:Create a website with pages for:1.Driver’s Biography & pictures (1 w/uniform)2.Sponsors page & schedule. (Car photo goes

here. Include links to sponsor sites)3.Thunder Valley Racing Info (w/ link to the site)4.Incorporate sounds and special effects like

rollovers, flash animation, special theme song, and slideshow.

Possible Social Media Connection - research and design a possible Facebook or Blog site – don’t upload it just show an example or sketch up a design.

Programs you will use:

1-PhotoShop for graphic images2-Dreamweaver for webpage creation 3-HTML Code for adjusting page setup4- Internet Explorer for research and artwork5- Flash for animation.6-Audacity to edit theme song.

7-PowerPoint for slideshow

**Use frames and tables, for your site. Your driver’s name should be at the top with a consistent color scheme and your navigation links show up on the left side. Use a welcome (splash) page.

Project Idea #4 Promote A Band!

Create Public Relations Media Packets for their new “up and coming” band with students

creating the logos and promotional materials.

Intensity RecordsIntensity RecordsRadio Station Promotion Pack

Radio Station Promotion Pack

Prepare a promotion “kit” for your local radio station for your band. The media kit should contain the following:

Letter of introduction/explanation on your record company’s stationary. Include a letter that features the company logo at the top of the stationary with the letter typed underneath.

1.Tell who/what your music company is.2.Tell who your group is and what they play.

Include a group promotional photo with band logo.

3. Tell them about the show at Legends. (Or your own local music venue.)Include the flyer for their Legends show.

4. Offer a live interview opportunity for the station when the band is in town.

5. Tell about the group’s new CD and include a CD for the station to play. Include your “CD” Cover Design

• Tell them that the group also has lots of merchandise to sell at their performancesInclude merchandise sheet(s.)

7. Tell the station that you have included 2 backstage passes the station to use and 2 additional passes for them to give away as contest prizes.

Include a backstage pass For the band’s appearance with band logo and/or picture, date of show, etc… (print one copy of it.)

Eligible group names: Hysteria * Krud * Sludge * Slacker

Doll Face * Silk * Barbie Killers * Good Ol’ Boys

Cowgirl Up * PFC * Geezer Hyper * OxyGen * O-zone

Teachers want to use group names Teachers want to use group names that don’t exist so that they can’t that don’t exist so that they can’t reproduce ideas that you may not be reproduce ideas that you may not be familiar with. (Look online to be sure.)familiar with. (Look online to be sure.)

Public Relations Media PacketThings Your Bands Need:(You need to put the following in a packet with your business letter)•Band logo and band “photo” PHOTOSHOP•Flyer for appearance at Legends (8.5X11) INDESIGN•Backstage Pass for the show. (4X6) INDESIGN•CD cover (front cover only) must show band logo and record company logo. INDESIGN•Band merchandise catalog page with pictures and prices offering at least 2 tee shirt styles, 1 cap, and at least 1 other object. (Merchandise pictures should be showing the bands’ logos and / or photo on the items). PHOTOSHOP

Tee shirt design picture size (4X6) PHOTOSHOPCatalog page size (8.5X11) PHOTOSHOP AND/OR INDESIGN

•ONE STEP FARTHER: Possible Band Music Video or promotional spot and /or Webpage (Add “the band’s URL” to the letter if you add this project)

Programs you will use:

•PhotoShop for graphic images•Internet Explorer for research and artwork•InDesign for desktop publishing documents.

•Possibly Dreamweaver for webpage creation •Possibly Moviemaker to edit your band’s new promotional video.•Powerpoint to show all of their ideas to the class if you add the additional Project components

Conclusion: Capstone Projects and

Project- Based Learning Works!By incorporating major projects into our courses teachers allow students to:•Show off and demonstrate what they learned

–Validate course grades, regardless of their standardized test scores.

•Use their creativity and talents•Express their diversity and individuality