multiplatform & multiscreen ecosystem

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+ MULTIPLATFORM ECOSYSTEM

Author: bertram-gugel

Post on 30-Oct-2014

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My Presentation at the DOK Netlab in Leipzig on November 1st. Talking about the changes in user needs and expectations related to TV and movies.

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  • 1. +MULTIPLATFORM ECOSYSTEM

2. A PRESENTATION BY BERTRAM GUGEL @digitalerlm2 3. 3 4. 4 5. 5 6. Is it just me?6 7. watching my favorite serie with my baby boy{c} by Adriana Mrquez Acosta. http://immrsefron.tumblr.com/post/26441105398/watching-my-favorite-serie-with-my-baby-boy7 8. Home sweet home. Watching Kids on the Slope on Hulu while Im editing them wedding pics. Still needs to be edited btw haha{c} by robbies365of25 http://robbies365of25.tumblr.com/post/33926318316/022-home-sweet-home-watching-kids-on-the-8 9. CC by Chris Pirillo http://www.ickr.com/photos/lockergnome/8151419893/9 10. CC by Scott Macklin www.mcdm.uw.edu http://www.ickr.com/photos/[email protected]/6878930546/10 11. 4 Macs 2 Smartphones 2 Streaming Boxes 271 Webservices 94 Apps 1 Screen11 12. Its a fragmented ecosystem!12 13. FilmeVideoloadSony Video UnlimitedApple TVnon Fiktionale FormateSerienVideociety(Smart)TVBILD.deDailymeTVWebFernsehpublizistikNachrichtenMaxdomeMac/PCiTunesiPadYouTubeSportMyVideoTabletOnline OriginalsMediathekeniPhonemySpassSpiegel.TVSmartphone 14. How do users cope?14 15. InteractPrintTVTV DiscoverManageConsumeMobile+ Share 16. PCTVMobile+ 17. PCDiscoverTVMobileInteractManage+ ConsumeShare 18. PCTVMobileDiscover+ 19. We have adapted our personalization algorithms to this new scenario in such a way that now 75% of what people watch is from some sort of recommendation. Xavier Amatriain, Netix 20. Promotes Movies20 21. Power is shifting ActorTV Station Producer Content 22. PCTVMobileManage+ 23. Biggest ScreenBest Audio SetupPhoto: Tom Borowski | http://www.ickr.com/photos/tomborowski/6282761153/in/photostream CC-BY23 24. Just one voice command away24 25. The new bedchamber TV 3x viewing time>40% Mobile TrafcFoto: Wayan Vota http://www.ickr.com/photos/dcmetroblogger/6574651159/ 26. What's going to kill movies and TV is what's already killing them: better ways to entertain people. Paul Graham, Y-Combinator 27. One TV Episode/DayIn the US the top apps are already bringing 20 hours per month. Thats huge, and its just the beginning. Nick Dorra, Rovio 28. New distribution means ... 600M Devices 29. PCTVMobile+ Consume 30. More platforms more usage?274min44min65min15min3minTV 30 31. Press Pause Play 32. Multiplatform approach< 33. PressPausePlayBy the numbers 660k 145k 415k #65Video Views on YouTubeViews of reupload+100%Views on Vimeoon iTunes Toplist33 34. Reach on the Net. 1,73M Unique Video Users in 30 Days1,94M Viewers in 15 Minutes1,9vs. RTL Aktuell 18:45 / 03.02.Quellen: Comescore Nov. 2008 / AGF 35. InfoInfoInfoWhats your content? InfoWirtschaftInlandInfoInfoNACHRICHTEN InfoGenussKULTURPolitik Info InfoInfoViewsUnterhaltungMUSIKENTERTAINMENTNewsInfo Emotion Genuss EmotionInfoGOSSIP VergngenMusic Videos, Entertainment, Comedy, ... VergngenUnterhaltungInszenierung35 36. onto srs dedm irr orerollbba16inogazagpmBlnsliete reiETYhsDia cnsss eanITYTGr on kieSm ittie t07. 0000.00 0. 00.0 014 00. 00.0 021 000.000.028Give users something to consume ... Upload Views Archiv Views36 37. ... Facebook & YouTube are the new Satellite and Cable Providers.Guaranteed Reach! http://trends.builtwith.com/media/YouTube37 38. PCTVMobileInteract+ 39. Sparks ConversationsFoto: almost witty http://www.ickr.com/photos/badlydubbedboy/69097713/ CC-Licence39 40. Interaction happens ... 3m50cmInteractive TV 10cm40 41. ... with other services!57% Check Emails 45% use an App 44% use Social Networks 44% surf the Web 42. XBox SmartGlassHelps users! 43. PCTVMobile+Share 44. Light campres!Foto: lowjumpingfrog | http://www.ickr.com/photos/jenorton/5647856557/ CC-BY44 45. If theres an audience Ellen is there!2,7M Zuschauer23,2M FollowerTV 7M Abonnenten http://images.wikia.com/muppet/images/b/b6/EllenDegeneres-Kermit-(2011-11-09).jpg11,1M Fans 45 46. 10.000 Videos on YouTubehttps://www.youtube.com/watch?v=WUhoo3mcWEU https://www.youtube.com/watch?v=VKvvkrMWcno https://www.youtube.com/watch?v=Yb6Nd21p-Gg46 47. >2,2 Bn Views on YouTube! Season 9106.105.467 75.021.53722.913.411 6.862.908 11/201005/201111/201105/201247 48. Follower SubscriberFrom Audience to Users!Likes 48 49. PCTVMobile+ Restart 50. Collaborative storytelling and lmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica Jimmy Wales, WikipediaFoto: Wayan Vota http://www.ickr.com/photos/dcmetroblogger/6574651159/ 51. Think about dierent usage scenarios.Foto: ickingerbrad http://www.ickr.com/photos/[email protected]/6659994609/ 52. Think about new jobs to be done.Foto: Robert Couse-Baker http://www.ickr.com/photos/[email protected]/6042255383/6042255383_0a6733bcd6_o.jpg 53. Think about a new context.Foto: hammershaug http://www.ickr.com/photos/hammershaug/4835259477/ 54. +Audience Development 54 55. tvhackday.com 55 56. Thank You! Contact Bertram Gugel M: +49 179 22 1 77 63 [email protected] www.gugelproductions.de