Multiplex and Art House Cinemas

• What are the attractions of the Multiplex Cinema?

• What are the attractions of the Art House Cinema?

• What demographic is each aiming for? How can you tell?

• To what extent are the two types of cinema in competition with each other?

• Why is there a Picture House in Cambridge but not in Huntingdon?

Areas where the two have gone into competition:

• Art House cinemas exhibit some big blockbuster films to subsidise the screenings of niche market films.

• This links to the desire for both major and independent cinemas to gain widespread appeal and crossover success, e.g. Les Miserables

Other competitive areas

• Special screenings:

• Kids’ clubs• Pensioner screenings• Student events• Autism Friendly events

Technology and competition

• Digital technology expands what both exhibitors can show, e.g. opera, theatre, concerts, sports events, interviews with directors

Key areas for possible exam debate

• Demographics• Technology• Attractions of cinema as point of exhibition• Independent/mainstream